18/01/2026
I wanted to share this map with everyone again because it's so important. Every time I look at it, it reminds me exactly why I do what I do.
The UK sits alone in red, the only European country where more than half of household food purchases are ultra-processed. We've become the unhealthiest nation in Europe, and it's not because we lack willpower or discipline. It's because our food system is broken.
Think about it. Portugal manages just 10.2%. Italy sits at 13.4%. France at 14.2%. These countries haven't discovered some magical secret. They've simply held onto something we've lost: a culture of real food, cooked from scratch, shared with family and friends. Meanwhile, we've handed our health over to food manufacturers who care more about profit margins than our wellbeing.
I'm not interested in pointing fingers at individuals. This isn't your fault. For decades, the food industry has spent billions engineering products designed to make you eat more, buy more, crave more. They've stripped the fibre out, pumped the sugar in, and marketed it all as convenient, affordable, and perfectly acceptable. They've captured our taste buds, hijacked our metabolism, and left us wondering why we can't shift the weight or find the energy we used to have.
But we can turn this around. Not through government mandates or another failed public health campaign, but through a grassroots movement of people who refuse to accept this as normal anymore.
