Steve BFitness

04/05/2026

I’m opening up a small number of online nutrition coaching spots.

This is for people who want to lose body fat, improve their health, feel better in their clothes, and finally get some structure with their food.

Without cutting everything out.

Without living on chicken, rice, and sadness.

And without starting again every Monday.

I’m currently trialling ProCoach, a coaching platform that allows me to support clients with:

✅ nutrition habits
✅ weekly lessons
✅ accountability
✅ check-ins
✅ tracking progress
✅ building consistency
✅ improving daily routines
✅ understanding what actually works

This is not a meal plan where I hand you 7 days of food and tell you to behave yourself.

Because that usually lasts about 4 days.

This is coaching.

We’ll look at your current habits, your routine, your struggles, your goals, and build a realistic plan around your actual life.

The main focus will be:

Protein. Calories. Steps. Water. Sleep. Stress. Strength training if relevant.

The boring basics that work.

I’m looking for a few people who want to use the next 30 days to get started properly and build better habits around nutrition and health.

You don’t need to be perfect.

You don’t need to know where to start.

You just need to be willing to be honest, consistent, and open to making changes.

If you want to give it a go, you can apply here:

https://procoach.app/steven-brennan

Or send me a message with INFO and I’ll point you in the right direction.

Stop struggling on your own and start getting better results with expert nutrition coaching and accountability from Coach Steven Brennan

28/04/2026

Is your “functional” training actually functional?

If you’re only moving forwards and backwards in your training then, I’m sorry, but it’s probably not as functional as you think.

In my opinion, if you’re truly training for longevity, especially as we get older, I don’t think it’s enough to just squat, hinge, press and pull while doing everything in straight lines.

Yes, those movements are important.

I use them in my own training and with all the clients I work with.

But life doesn’t only happen in the sagittal plane — moving forwards and backwards.

We twist.

We rotate.

We step sideways.

We reach across the body.

We carry things in one hand.

We climb stairs.

We get into all sorts of awkward positions.

You turn quickly when the dog sees a squirrel on a walk and suddenly tries to yank your arm out of its socket.

This is why I really do think a good training plan should include:
✅ Bilateral movements
✅ Unilateral movements
✅ Different planes of movement
✅ Rotational work
✅ Anti-rotation work
✅ Carries
✅ Balance and control
✅ Getting strong in positions you actually use in real life

This doesn't have to be looking like a circus act everytime you train.

Defs doesn't mean standing on a Bosu ball doing bicep curls while questioning your life choices.

But if your training is meant to help you move better, feel stronger, reduce injury risk and stay capable as you age…

Then it needs to prepare you for more than just forwards and backwards.

Squats, hinges, presses and pulls matter.

But so does being able to move well when life gets a bit messy.

And life will get messy.

Usually when you’re carrying shopping bags, turning awkwardly, and trying not to trip over the dog. 🐕‍🦺

14/04/2026

💉 GLP-1s aren’t going anywhere.
So let’s talk about how to use them properly.

I’ll put my hand up straight away — I’ve experimented with one myself.

Not because I needed to lose weight.
Because I wanted to better understand what some of my clients and future clients may be going through.

And here’s my honest opinion:
✅ They can work very well.
But too many people are relying on the injection alone and ignoring the stuff that actually matters long term.

That’s where problems start.

⚠️ When appetite drops and the weight starts coming down, people often think the job is done.

It’s not.

Because if protein is poor, training is inconsistent, and habits aren’t being built alongside it…

you don’t just lose body fat.
You can also lose muscle.
And that matters.

Less muscle can leave you:
🔹 weaker
🔹 less capable
🔹 in a worse position to keep the weight off later

For most people, there should also be a plan from the beginning for what happens if and when the medication is reduced or stopped.

The goal shouldn’t just be to lose weight.

🎯 The goal should be to keep it off too.

Another big mistake?

🚨 Going in too aggressively.
A lot of people want the fastest results possible, so they go too high too soon.

But starting lower and building up slowly is often the better approach.

Why? 👇
✅ It helps you find the lowest dose that works well for you
✅ It can help reduce side effects
✅ It gives your habits, training and routine time to catch up

A lot of the nausea and feeling sick people talk about can be because the dose is too high for them.

📌 More is not always better.
Sometimes a lower dose does the job just fine.
And that matters because the goal isn’t to get the weight off as fast as possible.

It’s to improve your health and give yourself the best chance of keeping the weight off long term.

Whether you’re on a GLP-1 or not, these things still matter:
🥩 Protein
Hit your target even when you’re not that hungry.

💧 Water
Appetite suppression does not change your hydration needs.

🏋️ Resistance training
This helps protect muscle while dieting.

😮‍💨 Stress management
Poor sleep, stress and low energy can still throw everything off.

🧱 Habits
The boring basics still count.

Because if none of that is being worked on, the injection is doing all the heavy lifting.
And that’s usually where people run into trouble later.

One thing I found interesting from my own experience:
🍷 I’d heard people say GLP-1s seemed to reduce more than just food cravings, including alcohol.

After a busy and stressful week, when I’d normally have fancied a drink to switch off…

the urge just wasn’t really there.
That caught my attention.

Now, that’s only my own experience, so I’m not making massive claims.

But it does line up with what more people have been reporting.
Definitely something worth keeping an eye on as more research comes out.

👇 Bottom line
A GLP-1 can be a very useful tool in the right hands.

But it is still just a tool.

If there’s no plan for:
✅ protein
✅ training
✅ hydration
✅ long-term habits
…then you’re not setting yourself up for lasting results.

You’re just making appetite smaller for a while.

📣 If you’re considering one, speak to your doctor first.

And if you’re already using one, make sure you’re doing it in a way that supports your health for the long run.

13/04/2026

A lot of people know they need to do something.

They just don’t know where to start.
Or they’ve tried before, went too hard, and ended up right back at square one.

That’s where coaching helps.

I’ve got a few spaces available for online coaching and in-person PT.

I help people lose fat, get stronger, improve their health and build confidence with a realistic approach they can actually maintain.

No extremes.
No nonsense.
No “good” foods and “bad” foods.

Just proper coaching, support, and a plan built around your life.

If you’re ready to stop overthinking it and actually get moving drop a comment below or pop me a message.

26/02/2026

You ever miss a turn when you’re driving somewhere?

Does the sat nav scream at you?

Does it say:

“Well that’s it. Trip ruined. Turn the car around. You’re clearly useless.”

No.

It just says:

“Recalculating.”

That’s fat loss.

You miss a workout?
Recalculating.

Weekend wasn’t perfect?
Recalculating.

Scale goes up?
Recalculating.

The only time you don’t reach the destination
is when you switch the engine off.

It isn't a new plan they need.

They need to stop abandoning the journey every time there’s a slight detour.

Get back on the road.

Keep driving.

I’ve got a couple of in-person spaces and online slots open if you want someone in the passenger seat keeping you steady.

DM “START”.

24/02/2026

If you’re 35+ and feel like you “should” have this sorted by now…

But the weight keeps creeping up.
Energy’s lower.
And you’re restarting every Monday.

Read this.

I coach busy adults who are tired of:

• Cutting carbs and being miserable
• Losing weight then putting it back on
• Training hard but seeing little change
• Feeling strong “for their age” instead of just strong

We don’t do extremes.

We focus on:

Steps
Protein
Water
Resistance training
Sleep
Stress

That’s it.

No detoxes.
No shakes.
No banning bread.
No “all or nothing” nonsense.

I’ve been coaching 10 years.

One of my over 50s clients recently had surgery and the medical team were shocked at her blood pressure, mobility and strength.

That’s what we’re building.

Real health.
Real strength.
Long term.

I’ve got:

2 in-person slots (Cardiff)
8 online coaching slots

If you want proper structure and accountability — not another diet…

DM me “START”.

11/02/2026

You don’t need a new plan.

You need to stop sh****ng the bed every time something small goes wrong.

The scale goes up?
Slash calories.

Miss a workout?
Double up tomorrow.

Ate some chocolate?
“Well that’s me a fat mess forever.”

There’s no strategy there.

That’s just panic.

You’re throwing the baby out with the bath water.

Fat loss works when you stay calm and consistent.

Not when you bounce from one extreme to the next like a dog that’s seen a squirrel.

All-or-nothing thinking is what keeps people stuck.

This is exactly why I coach the way I do.

We don’t overreact.
We don’t punish.
We adjust and move on.

If that sounds like the kind of approach you need, message START and I’ll explain how it works.

08/02/2026

You don't need another plan.

You need something you can actually stick to.

I made a free Simple Habits Sheet for people who feel overwhelmed with fitness and nutrition.

No calories.
No rules.
No “start again Monday” nonsense.

Just a calm weekly reset:
• steps
• protein
• water
• strength training
• one small improvement at a time

This is the same simple framework I use with my 1-to-1 and online clients.

If things feel messy, this is a good place to start.

👉 Free download here: https://bit.ly/4aizdbr

If it helps, save it.
If you know someone who needs it, share it.

07/02/2026

Hi Folks,

If I have ever had the pleasure to coach you either in a class environment or 1-2-1 in person or online.

Please take the time to leave me a review .This will be a huge help for me to reach and help more people.

Just follow the link below

Post a review to our profile on Google

04/02/2026

If the scale goes up after a “good” week…

It doesn’t mean you ballsed it up.
It usually means:

water
stress
hormones
or just life happening — because you’re a human.

But most people panic.

They eat less.
Train more.
Try to “undo” it.

That’s how sensible plans turn into extremes.

Progress is about trends, not daily weigh-ins
(and yes, the scale can be a useful tool when it’s used properly).

Confidence comes from knowing what actually matters — and what doesn’t.

If your head is wrecked by the scale and food rules, that’s exactly the problem I help people with.

Message START if you want details.

03/02/2026

Most people don’t need another diet.
They need a plan they can actually stick to.

If you’ve:

Lost weight before… then put it all back on

Felt guilty for eating “bad” foods

Let the scale decide your mood

Started again every Monday

You’re not lazy.
You’re just stuck in a system that doesn’t work long term.

I’m Steve, a coach with 10+ years experience.
I help normal people lose fat, get stronger, and feel better without cutting carbs, living in the gym, or beating themselves up.

No fads.
No food fear.
No all-or-nothing nonsense.

Just:

Simple nutrition you can live with

Training that builds strength and confidence

Support when life gets busy (because it always does)

I’ve opened a small number of online coaching spots for people who are ready to stop restarting and start building something sustainable.

If this sounds like you, comment START or message me START and I’ll explain how it works.

No pressure.
Just a conversation.