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Steve BFitness

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Steve BFitness

Health and Fitness Coach

Helping people cut through the BS to reach their Health and fitness goals

30/01/2026

PT SPACES AVAILABLE (Cardiff) ✅

I’ve opened up a few in-person 1:1 Personal Training slots for anyone who’s been saying:

“I need to get back on track…”
…but life keeps getting in the way 😅

This is for normal people who want to:
✅ lose fat (without starving)
✅ get stronger
✅ feel fitter + healthier
✅ build confidence again
✅ actually stay consistent

No fad diets.
No weird detoxes.
No punishment workouts.

Available times:
✅ Mon / Wed / Fri — 6am (new slots)
✅ Tue / Thu evenings (limited)

If you want one, comment INFO or message me and I’ll send over how it works + what’s available.

28/01/2026

By the end of January, most people are already exhausted by it.

Too many rules.
Too much pressure.
Too many fresh starts that didn’t stick.

Real progress usually begins after the noise.

Fewer habits.
Done consistently.
Done properly.

LESS IS BETTER.

It’s a phrase I’ve used with clients for years — not just for training, but for life in general.

I finally put it somewhere physical as a reminder, not a sales pitch.

If that way of thinking resonates, you’ll get it.

https://www.etsy.com/uk/shop/SimpleThreadStudioCo?ref=l2-about-shopname&from_page=listing

25/01/2026

If your weekend’s been a bit… feral ✅🍕🍻

Here’s the damage control plan I give clients.

Not punishment.
Not “earning it back”.
Just getting you back on track without the meltdown.

Do these 5 things before bed / tomorrow morning:

Drink 500ml water
You’re not “bloated”, you’re probably just dehydrated and salty.

Protein next meal
Chicken, mince, eggs, Greek yoghurt, protein shake… whatever works.

Get a 20–30 min walk in
Not for calorie burning.
For your head. For routine. For digestion.

Don’t skip meals tomorrow
Starving all day just leads to The Big Feed at night.

One normal shop / meal prep move
Even just:
✅ buy fruit
✅ stock easy lunches
✅ sort breakfast for 2 days

That’s a win.

You don’t need a detox.
You need a plan that doesn’t fall apart every time life happens.

If weekends are where your progress goes to die…

Comment “ME” if weekends always throw you off

22/01/2026

You aren’t failing your goals.
You’re postponing them forever.

You don’t quit.
You don’t give up.

You just keep waiting for the right time.

When work calms down.
When you’ve more energy.
When life feels less chaotic.
When you can do it “properly”.

So nothing ever ends —
but nothing really starts either.

Weeks pass.
Then months.
Then another year.

Not because you’re lazy.
But because waiting feels responsible.

I'm going to tell you what you need to hear:

Life doesn’t suddenly become calm, organised, and convenient.
Progress starts when you stop waiting for permission from your schedule.

If this feels a bit close to home, you’re not behind —
you’re just hovering.

And hovering is fixable.

12/01/2026

Food has no morals.
Your body only understands inputs.

People say:
“Chocolate is bad.”
“Carbs are bad.”
“Sugar is bad.”

Biology says:
Food = energy + nutrients.

That’s it.

Your body processes:
• Calories (energy)
• Protein, carbs, fats
• Vitamins & minerals
• Fibre

It does not process: guilt, shame, or “I’ve been bold today”.

Fat gain comes from being in a calorie surplus over time.
Fat loss comes from being in a calorie deficit over time.

Not from eating a “bad” food once.

One chocolate bar doesn’t cause fat gain.
Just like one salad doesn’t cause fat loss.

What actually messes people up is the mindset.

Label a food as “bad” → feel guilty when you eat it → think you’ve failed → overeat → repeat.

That’s a known behavioural loop (called the abstinence violation effect).
It’s why all-or-nothing dieting fails.

Progress doesn’t come from purity.
It comes from consistency.

Your body runs on biology.
Your results run on habits.

Neither of them care if your snack was “good” or “bad” 🍫😄

09/01/2026

I’ve upgraded the plan. Because 4 weeks was a tease.

Four weeks is where:
You stop feeling like a baby deer in the gym 🦌
You stop arguing with yourself about food
You finally start thinking, “oh… this might actually work”

And then it ends.

Which feels a bit rude.

So I built a 90-day option instead.

Not because longer sounds impressive.
Because that’s where things stop feeling forced and start feeling normal.

Where habits stick.
Where strength actually shows up.
Where you stop “being on a plan” and just… live better.

So if you’re done with short resets that just lead to another restart, this is for you.

Two ways to do it:

In person (limited to 2 spaces) — £999 for 90 days
(normally £1,050)

Online — £399 for 90 days
(normally £450)

If you start and hate it in week one, I’ll refund you. No stress.

If this feels like the first sensible thing you’ve seen all January, and if you want to sign up or get more info just Drop me a message.

That’s it 😄

07/01/2026

Why extreme plans keep failing people

I’ve been in this industry a long time now, and the thing that keeps surprising me is how complicated fitness has become.

Most of the evidence-based coaches and researchers I trust all come back to the same simple foundations:

Lift weights regularly.
Eat enough protein.
Move your body most days.
Sleep properly.
Manage stress as best you can.

It’s not glamorous, and it doesn’t sell as well as detoxes or “shreds”, but it works.

The problem is that most people don’t fail because they’re lazy or lack willpower. They fail because the plans they’re given are too extreme to survive real life.

You start with great intentions… and then work gets busy, kids get sick, sleep goes out the window, and suddenly the “perfect” plan collapses. So people assume the problem is them.
It isn’t.

The problem is the plan.

That’s why my 4-Week Kickstart isn’t about changing everything at once. It’s about putting a few simple foundations in place that you can actually stick to.

By the end of four weeks, the goal isn’t perfection — it’s being a bit stronger, a bit more consistent, and clearer on what actually works for you.

There are two ways to do it: in-person or online.
And if you start and decide it’s not for you in the first week, I’ll refund you — no stress.

If this sounds like what you’ve been missing, send me a message and we can chat.

04/01/2026

January is full of good intentions.

New gym, new diet, new routine… and by mid-January most people feel like they’ve already failed.

Not because they’re lazy, but because they try to change everything at once.
Too much, too fast, with no structure or support to actually stick to it.

That’s why I’ve built my 4-Week Kickstart the way I have — not as a massive overhaul, but as a simple reset with guidance and accountability so people can build momentum instead of burning out.

By the end of 4 weeks the goal isn’t perfection — it’s feeling stronger, more consistent, and clearer on what actually works for you.

I’ve two options depending on what suits you:
In-person (Limited to two people) or online (10 spaces).

And if you start and decide it’s not for you in week one, I’ll refund you — no drama.

If January usually doesn’t work for you, this might be a better way to do it.

03/01/2026

🚫 January doesn’t need another “new you”.
It needs a reset that actually fits your life.

So I’m running a small 4-Week Kickstart for people who are done drifting, done restarting, and ready to do this properly.

No extremes.
No punishment.
No 6-week shreds.

Just a clear plan, simple structure, and support to actually follow it.

By the end of 4 weeks you’ll be:
✅ Stronger
✅ More consistent
✅ Clear on what actually works for you

🔹 Two ways to do it:

Option 1 — In Person (very limited)
• 2x sessions per week
• Personalised training
• Coaching, not just workouts
• Limited to 2 people

Best for you if you want hands-on coaching, form checks, and face-to-face accountability.
—
Option 2 — Online Kickstart
• Personalised training plan
• Nutrition guidance that fits your life
• Weekly check-ins and accountability
• Limited to 10 people

Best for you if you want structure and support, but need flexibility around work, family, and real life.

This isn’t about being perfect for 4 weeks.
It’s about building momentum so you’re still going in February, March, and beyond.

And if you start and hate it in week one — I’ll refund you. No drama.

If you want in, drop me a message or comment below.
Once the spots are gone, that’s it.

Let’s start properly.

16/12/2025

One of the biggest reasons people quit isn’t lack of effort.

It’s that progress feels too slow.

You start walking more.
You train a couple of times a week.
You eat a bit better.
You feel slightly more human.

But the scale doesn’t budge much.
Your body doesn’t change overnight.
And that little voice pipes up with:
“Is this even worth it?”

Real progress is boring at the start.
It’s quiet.
It’s unremarkable.
It doesn’t give you instant praise or dramatic before-and-after moments.

But boring progress is usually the stuff that actually sticks.
Fast results often come from extreme plans.
Extreme plans come with short shelf lives.

Slow progress means you’re doing something sustainable.
Something your life can actually handle.
If things feel steady but not dramatic, that’s not a red flag —
it’s usually a good sign.

Stick with the boring bit long enough,
and the results compound.
That’s how this actually works.

15/12/2025

When people aren’t getting results, their instinct is to try harder.

More motivation.
More rules.
More restriction.
More gym sessions.
Less food.
Less rest.

And when that inevitably collapses, they blame themselves.

Most people don’t actually need to try harder.
They need to try smarter.

If you’re already stressed, tired, busy, and stretched thin, piling more effort on top doesn’t fix the problem — it adds to it.

You don’t build consistency by white-knuckling harder.
You build it by making things easier to repeat.

Fewer rules.
Smaller habits.
Lower pressure.
Plans that survive bad days, not just good ones.

Progress isn’t about how much you can suffer.
It’s about what you can keep doing when life isn’t playing ball.

10/12/2025

A lot of people think they’ve no discipline.

They think they’re lazy.
They think they “just can’t stick to anything.”
But look at what’s going on behind the scenes:
Work pressure through the roof.
Running after kids.
Trying to keep the house from catching fire.
Sleeping like absolute sh*te.
Worrying about money, family, the future…
Barely stopping long enough to drink a coffee that’s the correct temperature.

And on top of that, you’re expecting yourself to eat perfectly, train consistently, hit your steps, meal prep, stay hydrated, stay calm, stay motivated…
like stress has no impact on your brain at all.

Stress doesn’t just drain your energy.
It steals your decision-making.
It wrecks your appetite control.
It kills motivation dead.
It makes simple habits feel like climbing Everest in flip-flops.

So if you’re struggling, it’s not because you’re weak —
it’s because you’re overloaded.
Your body isn’t designed to thrive when every part of your life is shouting for attention at once.
Lower the load.
Simplify the habits.
Stop expecting perfection from a stressed-out nervous system.

You’ll be amazed how consistent you become when stress stops chewing through your batteries.

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Want your practice to be the top-listed Clinic in Bassaleg?

What do I do?

Instead of an all-or-nothing approach to dieting and training, I use a sustainable practice based approach to build healthy habits into your life, one day at a time.

The results?

You’ll lose the weight (and inches) you haven't been able to shed for years.

You’ll have more energy than ever before.