Helping high-achieving moms prioritise strength, lose fat, and feel powerful 💪 Message "CEO" to find out more!
Hi, I am Ash, mother of 3, certified Personal Trainer, and the founder of fitmom. Through the fitmom app & my bespoke 1:1 coaching, I guide, educate and support hundreds of women all over the world to lose weight, keep it off, and finally reach their goals. l am all about balance, hard-work, and consistency. I understand that life is busy and that we all have phases where we don't make time for ou
rselves. But I believe that health and fitness should always be a priority. Our bodies were designed to move, and it is my mission for every women in the world to experience the power of feeling physically fit and healthy.
22/04/2025
From Miles to Muscles – A free fitmom Guide for your support! ❤️🔥
I’m running the London Marathon this weekend to raise funds for an incredible cause—if you’d like to support, I’d love to gift you a fitmom Strength or Running Program of your choice as a thank-you!
Guide Options:
👉 Half Marathon 12-Week Training Program
👉 fitmom Strong OR Stronger Strength Training Guide
👉 Pre & Postnatal Guide Bundle
09/03/2025
Results without Restriction 💪🏽 The fitmom formula shows you the power of a structured strength training program. Building muscle to burn fat, and get strong!
Stick with repetitive movements and gradually increase your weights for a minimum of 6 weeks… that’s when you’ll start to see the real transformation! 🔥
PS. Are you a busy mom who wants to…
✅ Lose 2-5kg and quit the yo-yo diets
✅ Boost your metabolism as you age
✅ Lower your risk of diabetes, heart disease, and stroke
✅ AND… build a sustainable lifestyle where you feel confident in your body, free from restrictive diets, and FINALLY able to enjoy social occasions and not revert to a quick fix diet before your next beach holiday!?
Comment and you will get access to my strength training programs through my 7-DAY FREE TRIAL.
*fitmom app is a rolling subscription, R219.99 p/m. The membership renews automatically monthly, whilst you have full control to cancel anytime.
06/03/2025
More often than not, it’s the small changes/tweaks to your habits that have the biggest impact over time!
These 3 breakfast hacks have helped so many of my clients start their day full of energy, avoid mindless snacking and stay satiated for hours. Give them a try if weight loss is your goal:
1. Savoury breakfast to start the day. Think eggs, avo, sourdough, baby spinach 🍳
2. Chew your breakfast, don’t turn it into a liquid! This triggers satiety signals in your brain, helping you feel fuller for longer. Smoothies are great but I save mine for the afternoon energy slump as opposed to starting my day with one.
3. 30g of protein to keep you full for hours! This is where tracking in MyFitnessPal is helpful so you know what you’re getting. Trust me on the protein thing, it will change everything for you.
The bottom line is, if weight loss is your goal, a protein-rich, fiber-packed breakfast that requires chewing is a better choice than a sweetened liquid shake.
Which one of my hacks are you going to try first? 💛
09/02/2025
Strong and confident! 💪🏽These transformations from our fitmom’s keep us evolving—continuing to design strength training programs for busy moms that get real results!!
13/01/2025
Our fitmom community loved the app’s convenience and strength programs with guided videos, making it easy to stay on track and train effortlessly over the holidays. 💪
Why not give our 7-day free trial a go OR make a real commitment and subscribe for just R219.99 per month 🤍 Tap link in bio…
23/07/2024
Just your reminder to keep chasing those goals and don't settle for average...😉
21/07/2024
Honey Roast Chicken🍗
Another simple dish which takes no time at all to prepare!
Add this one to your list of dinners this week - you won’t be disappointed! 😚
Method:
1. Preheat the oven to 180°C. Put the chicken into a casserole pan & place on a high heat.
2. Fry for 10 minutes, or until golden all over, turning regularly, while you peel and roughly chop the onions and pick the oregano leaves.
3. Cut/peel the orange peel into the pan, add the onions, oregano and 2 tablespoons of red wine vinegar, season with sea salt and black pepper and mix well.
4. Make sure the chicken is skin side up, then roast for 45 minutes, or until the chicken pulls easily away from the bone.
5. Move the pan to a medium-high heat on the stove. Squeeze in the orange juice, quarter and add the tomatoes, and let it start to sizzle and bubble.
6. Drizzle the honey over the chicken, finely chop and scatter over the pistachios, crumble over the feta, and serve.
7. Serve with couscous or a simple, green salad.
17/07/2024
Prenatal Strength Full Body Workout 🤍
We've got a new set of routines designed to keep you fit and energised during pregnancy. Try out the below…
👉Reverse Lunges R & L
👉Deadlifts
👉Kneeling single arm renegade R & L
👉Bicep Curls
👉Banded Clams R & L
Stay tuned for more pre- and postnatal workouts coming your way!
To get full access to our 12-Week Prenatal and 6-Week Postnatal programs, be sure to subscribe to the fitmom app.
16/07/2024
Don't miss out! Join the fitmom newsletters and receive Free Workouts, Family-Friendly Recipes, and fitmom (fad-free) Tips and Inspiration.
AND... be the first to know about new app features and programs before they launch!
Follow the link in bio to sign-up to the fitmom newsletters.
14/07/2024
Honey & Yoghurt No Bake Cheesecake 🍯
Got a dinner party coming up? Look no further for the perfect dessert.
You can do it the day before with the final touches 5 minutes before serving!
Method
1. Line the sides of a 23cm springform cake tin with parchment paper and set aside.
2. Line a sieve with a clean kitchen towel & set above a bowl. Spoon in the yoghurt, then draw up the sides of the kitchen towel. Squeeze the yoghurt into a ball, pressing out as much liquid as you can. Set aside until required. Discard the liquid.
3. Place the Hobnobs in a clean plastic bag & crush them finely with a rolling pin. Mix with the butter and 1 tablespoon of the thyme and spoon into the cake tin, pressing it down to form an even layer. Set aside in the fridge.
4. Whisk together the cream cheese, strained yoghurt, icing sugar, & lemon zest until smooth and combined.
5. Next melt the white chocolate. This needs to be done in a heatproof bowl set over a pan of simmering water (the base of the bowl must not touch the water). Stir the chocolate frequently for 2-3 minutes, taking care not to get any moisture into the chocolate as this will cause it to seize. 6. Spoon the melted chocolate into the cream cheese mixture and whisk until combined.
7. Spread the cream cheese mixture over the biscuit base evenly, then refrigerate for at least 2 hours, until set.
8. When ready to serve, warm the honey in a small saucepan with the remaining ½ tablespoon of thyme leaves until thin and runny. Remove from the heat and drizzle over the cheesecake.
9. Release the cheesecake from the pan, divide into 8 slices, and serve.
10/07/2024
Prenatal Full Body Strength Workout 🤍
These workouts focus on building strength and stability during pregnancy.
👉Elevated Push Ups
👉Deadlifts with two dumbells
👉Half Kneeling Single Arm Overhead Press R& L
👉Ski Swings
Stay tuned for more pre- and postnatal workouts coming your way!
To get full access to our 12-Week Prenatal and 6-Week Postnatal programs, be sure to subscribe to the fitmom app.
Be the first to know and let us send you an email when FitMom posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Hi, my name is Ash!
I am a mother of two boys and a little girl, and I am addicted to health and fitness. I am a qualified personal trainer with a special interest in pre & postnatal fitness. I would love nothing more than to guide you through a fit and healthy pregnancy or to assist you in losing your baby weight once your little one has arrived.
My Story
From a young age I discovered my passion for exercise, partaking in various sports at a provincial level. I studied a commerce degree at the University of Cape Town for 4 years and this is where my love for running really transpired. I started doing half marathons which lead to full and ultra marathons and which finally culminated in completing the Comrades marathon in 2010.
When I fell pregnant with my first born, the first questions which crossed my mind were:
- Can I still run and go to gym?
- Do I need to stop weight training?
- How will exercise affect my baby?
- At what intensity can I train at?
- How do I nutritionally compensate for the extra calories I am burning both in the gym and by growing a baby?
- Once my baby has arrived, how will exercise affect my milk supply when I am breastfeeding?
I started researching and found the information to be overwhelming and often contradictory. This inspired me to study personal training and to specialize in pre & postnatal fitness.
I am also a qualified group training instructor for an amazing fitness company called SWEAT 1000. These classes specialize in HIIT (high intensity interval training) which I am a firm believer in being one of the best ways to burn calories and become seriously fit.
And so here I am today - sharing my experience and love of exercise through FitMom.
I provide the following services:
One-on-one and Group Personal Training Sessions
A digital training subscription so that you can train in the comfort of your own home:
SWEAT4LIFE (HIIT workouts)
SWEAT4TWO (prenatal)
SWEAT4YOU (postnatal)
FitMom Healthy Eating Plan Subscription
Live Online Zoom Classes (please see my weekly schedule for details)
*PLEASE NOTE: Training is NOT only restricted to "moms." Anyone is welcome!*
I would love to hear from you:
ash@fitmomSA.co.za
082 411 6305
http://fitmomSA.co.za
