Win 4 Weeks of FREE Coaching by completing our 2 min survey ā¬ļø
Hi, I am Ash, mother of 3, certified Personal Trainer, and the founder of fitmom. Through the fitmom app & my bespoke 1:1 coaching, I guide, educate and support hundreds of women all over the world to lose weight, keep it off, and finally reach their goals. l am all about balance, hard-work, and consistency. I understand that life is busy and that we all have phases where we don't make time for ourselves. But I believe that health and fitness should always be a priority. Our bodies were designed to move, and it is my mission for every women in the world to experience the power of feeling physically fit and healthy.
17/12/2025
December doesnāt have to mean hitting pauseā¦
Here are 6 things I do in December so I never have to āstart againā in January:
š Walk 10k steps every day.
š Get a workout in whenever you can - youāve actually got more flexibility this time of year, so use it to your advantage.
š Do active things with your family: go for a walk, go for a swim, play padel, anything that gets you moving together.
š Control 2 out of 3 meals.
š Sleep in - youāve got the time, so use it to recover.
š Stay hydrated to avoid holiday bloating.
Do all six, and January isnāt a reset.
Itās just continuing the momentum you built in December.
Consistency > resolution.
Always.
Save this list and stick to itā¦ youāll thank yourself later.
15/12/2025
HOW TO AVOID HOLIDAY WEIGHT GAIN š
Holidays used to bring about a lot of anxiety for me as my exercise routine would get turned upside down & I didnāt know how to juggle delicious food & temptations with the fear of gaining 5kgs!
So if the above resonates with you. I get it, Iāve been there.
Here are my top 10 tips to avoid coming back from holiday feeling bloated & out of shape:
1. Move as much as you can. Holidays are the perfect time to walk everywhere & increase your average step count. I aim for 10-12k steps per day.
2. Donāt skip breakfast to āsaveā calories. This will just come back to bite you later in the day & youāll end up mowing down calorie-dense snacks that could be avoided.
3. Prioritise 30g of protein for each main meal. This will make you fuller for longer.
4. Fibre is key so load up on veggies, fruit, salad, wholegrains, oats and beans.
5. Water water water! 2-3 litres per day. I start each day with a huge glass of electrolytes. Do what you need to do to stay well hydrated.
6. Be mindful of empty liquid calories eg. alcohol. Iām not saying avoid it, but have the drink when you really want it, and choose the lowest calorie options like gin + tonic light.
7. Be picky with your desserts. Just cause itās there, you donāt have to have it. Say yes when itās really going to add value to your life!
8. Load your plate up, eat until youāre satisfied (not stuffed) and donāt have seconds. These are small things but really help you save unnecessary calories.
9. Try to get a minimum of 7 hours of sleep per night. Everything is easier and better when youāve slept!
10. Remember, the actual holiday days make up like 1% of your year. Put your focus on the other 99% of the year. Thatās what counts and where progress is made.
13/12/2025
5 things Iād tell you if I knew it wouldnāt hurt your feelingsā¦
1. You arenāt losing weight in a calorie deficit because you arenāt in a calorie deficit.
2. Itās not your hormones - itās your habits, like booze.
3. Pilates/barre is not strength training & will not change your body or make you look ātoned.ā
4. 98% of your supplements are just making your wee very expensive.
5. You do not need a weighted vest. Just go for a walk!
If youāre triggered by any of these - you need to ask yourself why? š§
Perhaps because thereās an element of truth that you donāt want to acknowledge - which might be the VERY reason why you arenāt getting the results youāre after!
Which one stings the most? š
Comment below š
11/12/2025
15 years ago today we said āI do!ā ā¤ļø
But really itās been my entire life. We met at 17, got married at 26, had Sav at 28 and the rest is history.
Thereās no other way for me to describe it other than I just knew. From the very beginning. If you have a teen who has fallen in love - donāt underestimate it - you never know where it might lead!
But thatās not to say that it hasnāt been hard. We have fought for each other. We have fought for the life weāve created.
Itās a choice we have made every single day, and itās taken a lot of work to get to where we are today.
Life is wild, and messy, and exhilarating, and exhausting. There is no one else who I would want to do it with! š¤
10/12/2025
Thereās no magic meal plan or secret supplement.
Just habits I donāt negotiate.
I stay lean because I stay consistent - not perfect.
I train with intention, walk every day, eat real food, recover properly, and honour my boundaries.
Balance isnāt luck. Itās discipline, without the burnout or obsession.
Comment āCEOā if youāre done chasing quick fixes and ready to build results that actually stick.
10/12/2025
HYROX LONDON ā25
Our second Hyrox in the Mixed Doubles. 3 mins slower than last year but 15 mins faster than what we wanted š
We set the bar low as my partner has just not had the time to train appropriately. The end of year work scramble has been brutal, to say the least, so he did what he could but not enough to PB!
The key with Hyrox is to be able to run on tired legs. āCompromised runningā is what they call it. I definitely think he felt compromised! š
I was just so grateful that he showed up for me & even entertained my crazy idea to do it - especially at this time of year.
I think it will be an annual thing - but need to give him a few months to forget the pain before I broach the topic.
Or I could just gift him an entry for Christmas?! šš¤£
09/12/2025
āKeto really works for me!ā
Well done, Karen - but then why are you trying to lose the same 10 kgs for the third time? š
Hereās the truth:
Itās not keto, or low carb, or intermittent fasting, or cutting out bread that makes you lose weight.
Itās the calorie deficit those things create.
Every single diet thatās ever āworkedā - from keto to cabbage soup - works because youāre eating fewer calories than your body burns. Period.
You didnāt āfind the magic dietāā¦
You just found a way to eat less, in a way your brain could handle (for a while).
The real win?
Finding a way to stay in a calorie deficit without hating your life.
Thatās what sustainable fat loss actually looks like - not chasing the next miracle plan.
Follow me if youāre done jumping from one diet to the next and ready to build results that last.
08/12/2025
10 things that shocked me when I moved to the UK 4 years ago:
1. The recycling situation in general confused the s**t out of me. But what topped it off was finding my rubbish all over my driveway because a badger got hold of it. Yes, a bloody badger!
2. Talking about the weather. Constantly. Like every day. With anyone who will listen. And then when they hear my accent, the need to talk about the sun in Africa.
3. All the mud. All the time. All over our shoes. And the house. Clear as day why its called Mud Island.
4. Being genuine friends with my postman, Ian. I love this! Sadly I dont have a selfiie with him ;)
5. The Christmas bonanza that erupts as soon as the halloween pumpkins disappear. Exquisite light displays, sparkley outfits, Xmas jumpers & Gluhwein. I also love this!
6. The dog culture. Everyone has a dog. Everyone walks their dog in their waterproof shoes. Everyone loves their dogs more than humans. There are even Doggy Hotels. Sweet - if youāre a dog person.
7. Amazon. Case in point - I ordered toilet paper at 10pm last night. It was delivered at 7:30am. I dont even know how they do it!
8. My heated steering wheel - saves me every winter! Imagine having this in SA? Hahaha!
9. The beautiful countryside & incredible walks. For at least 2 years I was too deep in my own mourning for SA that I failed to see what was right on my door step. And it truly is incredible.
10. Have I mentioned the weather?
07/12/2025
Early morning.
Coffee first.
Then 30 minutes of movement for the fitmoms before the day begins.
You donāt need a gym.
You donāt need 2 hours.
You just need a plan - and your dumbbells or bands.
Dumbbells30 and Bands30 are built for busy women who want to stay strong and consistent through the holidays.
30 minutes.
4 workouts a week.
Anywhere. Anytime.
Get your family involved. Rope in your partner.
Move your body and enjoy the break - guilt-free.
Because strong doesnāt take a season off. šŖ
Comment āAPEROLā below and Iāll send you the details to join the crew! š¹
06/12/2025
Not an ad. Just me leaning way too hard into my matching-set era.
Iāve found a new activewear brand Iām actually obsessed withā¦
like embarrassingly obsessed.
As in: āHow many matchy-matchy outfits is too many?ā
(Asking for a friend. The friend is me.)
Activewear is basically my uniform - I live in it.
So it has to be comfy, functional, flattering, and it has to last.
And this brand ticks every single boxā¦ while being about Ā¼ of the price of Lululemon.
Yes. Really.
And yesā¦ it feels just as good.
These are just 3 outfits I love, but they have an insane range.
If youāre in the UK, definitely go take a look.
You can buy on Amazon, or on their website for even more options.
The brand is called
For sizing:
Leggings - Womenās Butterluxe 25āā Gym Leggings with Pockets (size 6)
Tops/sports bras - all size Small
Sharing the love because Christmas is comingā¦
and honestly?
This would be the BEST gift for any active friend, sister, mum, or partner.
Or for yourself, because you deserve it ;)
Be the first to know and let us send you an email when FitMom posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Hi, my name is Ash!
I am a mother of two boys and a little girl, and I am addicted to health and fitness. I am a qualified personal trainer with a special interest in pre & postnatal fitness. I would love nothing more than to guide you through a fit and healthy pregnancy or to assist you in losing your baby weight once your little one has arrived.
My Story
From a young age I discovered my passion for exercise, partaking in various sports at a provincial level. I studied a commerce degree at the University of Cape Town for 4 years and this is where my love for running really transpired. I started doing half marathons which lead to full and ultra marathons and which finally culminated in completing the Comrades marathon in 2010.
When I fell pregnant with my first born, the first questions which crossed my mind were:
- Can I still run and go to gym?
- Do I need to stop weight training?
- How will exercise affect my baby?
- At what intensity can I train at?
- How do I nutritionally compensate for the extra calories I am burning both in the gym and by growing a baby?
- Once my baby has arrived, how will exercise affect my milk supply when I am breastfeeding?
I started researching and found the information to be overwhelming and often contradictory. This inspired me to study personal training and to specialize in pre & postnatal fitness.
I am also a qualified group training instructor for an amazing fitness company called SWEAT 1000. These classes specialize in HIIT (high intensity interval training) which I am a firm believer in being one of the best ways to burn calories and become seriously fit.
And so here I am today - sharing my experience and love of exercise through FitMom.
I provide the following services:
One-on-one and Group Personal Training Sessions
A digital training subscription so that you can train in the comfort of your own home:
SWEAT4LIFE (HIIT workouts)
SWEAT4TWO (prenatal)
SWEAT4YOU (postnatal)
FitMom Healthy Eating Plan Subscription
Live Online Zoom Classes (please see my weekly schedule for details)
*PLEASE NOTE: Training is NOT only restricted to "moms." Anyone is welcome!*
I would love to hear from you:
ash@fitmomSA.co.za
082 411 6305
http://fitmomSA.co.za
