The Coach Academy, Know Your Niche Ltd Kings Head House 15 London End Beaconsfield, Beaconsfield (2025)

02/06/2022

Who has clients like this?

01/06/2022

Do you find marketing a daunting task?

It can feel like a sisyphean task, keeping your social-media presence on the up-and-up. The lack of marketing knowledge is a thorn in the side of many Health and Wellness professionals - presenting as the main barrier between your skills and the places in which they are needed.

We at The Coach Academy would like to help with that. We can help you find your footing and unlock your true potential.

Visit https://thecoach-academy.com/ and check out the courses that will allow you to focus on what you do best!

31/05/2022

It can be hard as a Health and Wellness professional - Marketers telling you what it is to be a PT, PT’s telling you how to market yourself. There’s a lot of noise surrounding this industry, a lot of it unhelpful.

Donna Callender - The Coach Academy’s founder - Is both a Fitness Professional and a Marketer with years of experience in each. This experience has left her uniquely capable of helping you navigate the ins-and-outs of this business.

Visit https://thecoach-academy.com/ to see how we can help you!

30/05/2022

How do you feel about the Health and Wellness Industries other half?

Marketing yourself can be intimidating, especially if you’re only just starting out.

Where to start? Where to focus? Who to focus on?

It’s a whirlwind of skills you can’t improve in the gym but they are vital for the success of your business.

You may be exactly what your clients need, but first they need to find you, to trust you, and to choose you. That takes marketing knowhow - Luckily we can help!

The Coach Academy offers multiple marketing courses tailored to your needs as a Health and Wellness professional. Enroll here: https://thecoach-academy.com/

22/01/2022

💪 YOU ARE MAKING A DIFFERENCE 💪
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“We might not be the ones to change the world.
We might not belong to the few that “put a ding in the universe.”
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We might not be something the whole world would celebrate.
But...In the little corners that we live; in the lives that we’ve played a part in, we should be nothing but unforgettable.”
― Nesta Jojoe Erskine,
Unforgettable: Living a Life That Matters
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We love this quote do you have any favourites?
Share them in the comments below.

21/01/2022

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What bugs you the most about your job?
Share in the comments below
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Genuinely, we know things are not hunky dory all the time so we would love to give you the opportunity to vent!
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Tell us what bugs you the most whether it is not having enough hours in the day or simply just the waiting between clients.
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What is the toughest part of your day?
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13/01/2022

⭐️ NATIONAL TRENDING HASHTAGS ⭐️
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Did you know that you can use national trending hashtags to drive more people to your feed?
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It is
Are you are a personal trainer, fitness instructor, nutritionist or involved in the health and wellbeing sector with products or tools for those who are gluten free?
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You should 💯 be using this hashtag and associated hashtags to give your audience gan understanding of how you can help them!
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Visit our website https://thecoach-academy.com to find out more

12/01/2022

⭐️ WANT TO ATTRACT MORE CLIENTS? ⭐️
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My top tips to attract more of the right clients for your coaching business.
✅ Look at your clients and see what the common denominators are.
✅Take those common traits and lookat turning those into pain points and how your services solve those.
✅Create customer profiles a name, age, occupation, pain points,
✅Look at where you might find them on social media or via local advertising, think what are they influenced by.
✅Start focusing on those channels and giving value content such as top tips ;) to attract them to you and build up trust.
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Check out the link in my bio to learn how to do this more.

29/12/2021

TYPES OF HASHTAGS
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Did you know there are 9 different TYPES of hashtags?
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Do you know any TYPES?
If you know the types of hashtags then you know how to use them more effectively.
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Click the link in my bio to check out my blog all about types of hashtags.
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If you need more help with social media including hashtags check out THE COACH ACADEMY
LINK IN BIO
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27/12/2021

Do you know which hashtags are right for YOU?
How do YOU know?
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Follow these simple steps to find out which hashtags are the right ones for YOU and your brand
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✅ Check out the competition.
You don't necessarily want to model your competition just take a look at the hashtags that they use, and they might give a clues as to what's working for them.
✅ If your audience is already using a certain hashtag, then other people like them are probably using it too. You can find existing Instagram communities, and it's a great way to expand your audience and reach the people that are most likely to be there.
✅ You can keep an eye on your top followers and then you can see what hashtags are using because it comes up next to it.
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Hope this helps. Let us know in the comments
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22/12/2021

STRUGGLING TO GET HEARD?
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Social media channels are a noisy place, so it’s important to make sure that your voice is heard.
It’s not just about shouting the loudest, but tuning your messages to what customers are talking about and what your target audiences want to hear.
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Check out these top tips:
✔️Ensure that you are listening and engaging with relevant conversations and are involved at the right time.
✔️Establish the best time to post to engage with your audience. Generally this will be when most people are active on the social media channels you are using.
✔️Try out posting at different times of the day and see which posts perform the strongest and engage with your target audience's content.
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Need some help getting your message heard in a noisy environment?
Drop us a DM or click the link our bio to find out how we can help
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20/12/2021

SHOULD I GO ORGANIC?
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There are two types of social media activity used by businesses to engage with their customers: ‘organic’ and ‘paid’.
Both have their advantages and limitations, depending on what you are trying to achieve and successful businesses will generally use a combination of tactics, depending on their skill set, budget and level of ambition!
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Any activity which you undertake yourself on your social media channels and doesn’t involve paying money for is 'organic’; whether that’s posting on your timeline, responding to customer questions, or getting involved in a conversation on someone else’s timeline. Organic activity is easy to do, but takes time and plenty of ongoing effort to see big results as reach for organic activity is often limited.
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Any activity which you pay the social media channel for, including ad spend and boosting your posts is called ‘paid’ activity. Investing in your posts/adverts is a good way to extend your reach, but it’s important that they reach the right audiences, by targeting specific customer groups and building custom audiences.
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Want to know more about how to make the most of social media to grow your customer base?
Want to find our more about using Instagram to grow your online audience?
Click the link in our bio or drop us a comment below

15/12/2021

DO YOU HAVE A SOCIAL MEDIA PLAN?
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Here are some simple steps to creating a social media plan
✅ Use your business goals and targets to help you map out what you want to achieve with your social media activity.
✅ Write down your goals and give them target numbers – and whilst you’re thinking about them, consider which specific audiences they relate to.
✅ Wherever possible, make them specific, achievable and realistic. Don’t forget to give yourself a timescale in which you want to achieve them.
✅Think about how social media can help, for example:
Are you trying to increase footfall to your shop?
Are you trying to increase sales per customer, or by type of product?
Do you need to increase awareness of your own brand/products?
Do you need to change the perception of your own brand/products?
How frequently do you want your customers to buy from you?
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Hope this helps. Remember to head over to our website to grab your FREE copy of the social media content calendar
Link in bio
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13/12/2021

💍 ENGAGEMENT 💍
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Not that type of engagement!
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Engaging in conversations, rather than creating your own, is your ticket to increased visibility and relevance to customers by talking WITH them, rather than AT them.
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You can also get involved with these conversations by interacting and engaging; liking, commenting, sharing, retweeting or replying to increase your visibility, engagement and build relationships across all social media platforms.
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It's a powerful social media tactic that many people ignore. Just remember how it makes you feel when someone responds to your social media content.
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For prospects it shows interest, and for clients it shows you care.
Social media engagement is easy to do and delivers immediate impact.
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08/12/2021

Top Tips for creating great adverts on Instagram
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✔️Think about what you want to achieve from advertising on Instagram and choose the type of advert carefully, with a good call to action.
✔️ Think about which of your posts usually get the most ‘likes’ and engagement and create something similar.
✔️ The quickest way to start advertising is to promote a post. All you need is an Instagram business account. You can then track the results through the Promotions tab on your profile.
✔️ Think about your target market and get to know your audience. What are their pain points? How will you solve their problems? Then use that knowledge to create engaging content.
✔️ Instagram is all about the image, so use text sparingly but use it well. Be concise with a good call to action.
✔️ Always respond to comments and likes. Your comments are public and will help all potential buyers to build an impression of your brand.
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Hope this helped. If you need more help with your IG ads click the link in the bio to find out more about our Instagram Masrerclass

06/12/2021

Do you know there are different types of adverts on Instagram?
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✔️ Stories ads - These are full screen adverts that look like normal user’s stories. Allows you to create fun and engaging ads using Instagram Stories features, like filters, video and adding text.
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✔️ Photo ads - Great for grabbing attention if you have high quality images.
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✔️ Video adverts - Videos on Instagram can be a great way to introduce yourself or your products to your audience. Maximum length is 1 minute, but you can make an impact in much less than that.
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✔️ Carousel ads - Users can scroll through a series of product images or photos, so you can quickly convey a picture of your brand.
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✔️ Instagram Collection ads - Allows users to buy products or services directly from your advert. When someone clicks on the ad, they are taken to an Instagram shopfront, where they can purchase.
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✔️ Instagram Explore - Users can ‘explore’ new content and accounts they may not normally be shown. This is an added feature for photo or video adverts and your ad appears after someone has clicked on a post in Explore.
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✔️ Instagram Shopping - For accounts that have set up a Shopping page, an advert takes the user direct to a product page where they can purchase.
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Was this helpful? If you need more help with instagram ads click the link in the bio to check out our Instagram Masterclass
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01/12/2021

How much does it cost to advertise on IG?
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The cost of advertising on Instagram depends on
✅ your target audience,
✅ the format of the ad
✅ even the time of year.
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⭐️It is easier to set an overall budget and think about how much you are willing to pay per click.
⭐️This will determine how many adverts you can place.
⭐️You set an overall budget, a daily limit and a strategy.
⭐️Research shows that the average cost per click is $1.20.
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Was this helpful? Do you need some more helps with IG ads? Click the link in our bio to check out our IG Masterclass
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29/11/2021

INSTAGRAM ADVERTISING
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Advertising on Instagram is a relatively easy way to get yourself or your products in front of a huge potential audience.
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An advert on Instagram looks like a normal post or story, with a ‘sponsored’ label to identify it and a call to action button.
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Do you use Ads?
Would you like to know how to use them?
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Click the link in our bio to check out our IG Masterclass
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The Coach Academy

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