Ideal eyewear Ltd, Flitwick

10/02/2026

New Prue

24/09/2025

👀 National Eye Health Week – Day Three: Eyes at Work Whether you're behind a desk, on the road, or working with your hands, your eyes are working hard too.

Did you know? The average UK adult spends over 35 hours a week staring at screens. That’s a lot of strain on your eyes—and it can lead to screen fatigue, blurred vision, headaches, and dry eyes.
To help prevent this
Follow the 20-20-20 Rule: Every 20 minutes, look 20 feet away for 20 seconds.
Adjust your lighting: Reduce glare and ensure your workspace is well-lit.
Blink often: It sounds simple, but blinking keeps your eyes moist and comfortable.
Take regular breaks: Step away from screens and give your eyes a rest.
Book your sight test: Regular eye exams help catch issues early and keep your vision sharp.

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23/09/2025

👀✨This week is National Eye Health Week and today we’re shining a light on children’s eye health.
There are lots of simple things you can do to keep childrens eyes healthy.

🧃🥦 Healthy eyes start with a healthy lifestyle: ✔️ Eat a rainbow of colourful fruits & veggies ✔️ Play outdoors ✔️ Book regular eye tests.

📱💤 Try a Screen Amnesty every evening—encourage your children to put down their devices and give their eyes a well-earned rest before bed.

Eye tests ensure that childhood conditions such as squint, lazy eye or shortsigtedness are picked up early and the sooner problems are identified the better the treatment outcome.
It is surprising that many parent do not know that sight tests are NHS funded for all children under 16 and if glasses are required children are entitled to an optical voucher that can be used to purchase eyewear.

Let’s help our children see better for longer. 💙

08/09/2025

Holiday time for me .. I am going to take a small break ,so this week the lovely Jo and Elaine will be in practice to help out. Because they are coming in from Northampton the hours this week will be a little different so we will be opening up at 10:00 am and closing at 4:30 pm.
We can do all collections minor repairs and dispensing but as there will be no clinics this week if you have any eye emergencies please contact Cues on 0800 316 9200.
On contacting the service, the call handler will register your details, check eligibility, promptly arrange a phone call with a qualified optometrist who will triage you and give appropriate advice.

As Elaine is a retired optician she cannot see children but if required we can book an appointment with me on my return to work on 16th September.

On my return look out for the return of 3 pairs of complete single vision glasses for £99 promotion .

Take care everyone

17/06/2025

Well we arrive today to discover our phones are not working .... Second time in less than a month with the same fault . You can ring us but the call goes straight to voice mail. Please please leave a message and we will contact you as soon as we can.

14/05/2025

🌞It's Sun Awareness Week! May 12th to 18th
Did you know that UV rays can damage your eyes just like they do your skin? Long-term exposure increases the risk of cataracts, macular degeneration, and even eyelid cancer.
👓 How to Keep Your Eyes Safe:
✅ Wear UV400-rated sunglasses that block 99–100% of UVA & UVB rays
✅ Choose wraparound frames for extra protection
✅ Avoid direct sun exposure between 11 AM – 3 PM
✅ Get regular eye check-ups to monitor sun-related damage
Your vision matters—protect it today! Visit us to explore our range of UV-protective eyewear.
💬 Have questions about sun safety for your eyes? Drop them in the comments!

18/04/2025

Happy Easter to all our clients old and new. We are closed over the 4 days of Easter but will be back on 22nd April

13/03/2025

Did you know we can recycle your old glasses & spectacle cases as well as contact lenses and contact lens packaging?

Better in our boxes than in landfill!! and it also benefits charities.

We are also collecting used postage stamps on behalf of the Silsoe Beavers which will benefit the RNIB.

So go on have a clearout and come along as your old used eyewear is better in our boxes than in landfill !!

14/12/2024

The team here at ideal eyewear would like to extend warm wishes to all our valued patients and contacts, thanking you for your continued support throughout 2024. We wish you a Merry Christmas and a Happy New Year!
Please note the following Christmas and New Year opening hours .
Saturday 21st December open 9:00am to 1:00pm
Sunday 22nd December Closed
Monday 23rd December Closed
Tuesday 24th December Closed
Christmas Day Closed
Boxing Day Closed
Friday 27th December open 9:00am to 4:00pm
Saturday 28th December open 9:00am to 1:00pm
Sunday 29th December Closed
Monday 30th December Closed
Tuesday 31st December Open 9:00am to 4:00pm
New Years Day Closed
2nd January 2025: Normal working hours resume
For any urgent eye-related concerns during this period, please contact NHS 111 for medical advice.

Wishing you a joyful Christmas and a prosperous 2025!

Quality eye care and eye wear at affordable prices.Free car parking is available in bays 4 & 5.

11/10/2024

Our new petite eyewear range is now in store. Dutz eyewear, as individual as you are.

26/09/2024

If you struggle with night driving Hoya Enroute may be the lenses for you and they are half price until February 2025.
To find out more about Hoya Enroute lenses and how they may benefit you, call in or give us a call on 01525 715759.