
08/09/2024
Did you know that 1 in 4 children in the UK are overweight or obese by the time they start primary school? This rises to 1 in 3 by age 11. A major contributor to these horrendous statistics is high-sugar breakfast cereals.
Food companies use sneaky marketing tactics to make their sugary products seem nutritious:
🔹 Using words like "wholegrain" or "fortified"
🔹 Featuring cartoon characters to appeal to kids
🔹 Expand on highly recognised and established brands
🔹 Placing products at children's eye level in supermarkets
Take Nestlé's new KitKat cereal which I discovered to my shock yesterday in my local supermarket with my 2 kids. Picture the boardroom scene discussing how to increase this year’s profits and the suggestion of turning their popular snack into a breakfast cereal! 🍫🥣📈💰💰💰
Of course, this product’s information is aimed carefully at adults, but when I took these pictures, it’s on a shelf at knee level, and we all know what that’s about.
Even the Health Traffic Light system in well disguised (red on red) and the straplines, in my opinion, are absolutely shocking:
😲”The delicious taste of chocolate & wafer, now for breakfast”
😲”Give in to our crunchy whole grain & wafer taste”
😲”Experience the full cocoa taste explosion”
The recommended daily sugar intake for children aged 4-6 is just 19g, yet cereals like these contain more than half of this in a single serving. This has 7.4g in a 30g bowl - that’s if you (or your child) can stop there!
Isn’t it time we saw through these tactics and made informed choices for our children's health? I’m so thankful that neither of my kids were interested in this product.
How about you? Would you buy this product? If not, what’s your go-to healthy breakfast option, and how about your kids? Please share in the comments below! 👇
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I’m Jonny, a Health & High Performance Coach dedicated to enhancing the physical, mental and emotional wellbeing of Executives, enabling them to sustain high performance, reduce health risks and maintain energy.💪
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