10/07/2023
Sonova has been experimenting with the direct-to-consumer hearing aid market for quite a while. They purchased Blamey Saunder a couple of years ago. and said at the time that I felt the purchase made sense for Sonova, not necessarily for any profitability but more for the institutional legacy and experience of the business. Blamey Saunder ran an interesting business model that was almost designed for the future. It provided a blended approach; you could buy hearing aids online but also access real-world, in-person support if you wished. Not surprisingly, the very model for the new Sennheiser products that will be available in the US. Let's talk All Day Clear and All Day Clear Slim.
Sonova has finally released products suitable for the OTC hearing aid market in the US with the release of two Senheisser products
