21/07/2025
Why Do We Procrastinate - Even When We Know Better?
Ever wonder why you end up binge-watching Netflix, or scrolling social media instead of doing that thing you said you'd get done?
You're not lazy, you're just human — and your brain is doing exactly what it was designed to do.
Here’s the Science-y Bit (Made Simple, I promise)
Your brain runs on a powerful chemical called dopamine — the “feel-good” messenger that plays a major role in motivation, reward, and pleasure.
Whenever you do something enjoyable — like laughing at a film or funny fb post, eating your favorite snack, or even getting a “like” on social media — your brain gives you a little hit of dopamine. And because that hit feels good, your brain learns to chase more of it.
Now here’s the tricky part:
When you’re faced with a task that feels boring, overwhelming, uncertain, or stressful (like starting a big project or writing something important), your brain doesn’t see an immediate reward.
It sees discomfort. Pressure. Effort. And that doesn’t equal dopamine.
So instead, your brain tries to “help” by steering you toward something easier and more instantly gratifying — like a snack, your phone, or tidying your desk for the tenth time.
That’s not laziness. That’s dopamine-driven distraction.
To make things harder, the part of your brain that’s supposed to keep you focused — your prefrontal cortex — can lose the battle if you’re tired, stressed, or stuck in old habits. And then the procrastination cycle kicks in.
💥 The good news? You can break that cycle.
You don’t need more willpower — you need a new strategy that works with your brain, not against it.
💥In my next post I will give you a quick technique that you can try at home💥
Here's how I help my clients in my practice:
Hypnotherapy
Helps rewire the subconscious mind so that the idea of doing the task no longer triggers avoidance, stress, or anxiety — making action feel more natural and less draining
NLP (Neuro-Linguistic Programming)
Shifts the internal dialogue and mental associations around tasks, motivation, and success so you stop sabotaging and start moving forward with clarity and confidence.
Transformational Coaching
Provides deep mindset shifts, accountability, and empowering frameworks that help you build emotional resilience and a more productive, purpose-driven mindset.
BWRT® (BrainWorking Recursive Therapy)
Quickly updates the brain’s response to overwhelm, fear, or negative thinking so your automatic reaction becomes action instead of avoidance.
You can go from procrastination to productivity — not through pressure or punishment, but by giving your brain the support it actually needs to change.
If you’re curious about how these tools can help, just drop me a message, I'd love to hear from you.
You're not lazy, you’re just ready to try something that actually works 😊
Photo credit: Matheus farias
