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Birmingham Optical - The Optical Company

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Birmingham Optical - The Optical Company

With 60 years of experience, Birmingham Optical are positioned as a key supplier in the optical indu

12/12/2025

Portable vs. Static Field Screeners: Which One Fits Your Practice?

Visual field testing is essential in eyecare—but not all screeners are created equal.

🔹Portable Field Screeners

✅Lightweight & mobile
✅Great for outreach & home visits
✅Cost-effective & user-friendly

🔹Static Field Screeners

✅High precision & full test range
✅Ideal for long-term monitoring
✅Advanced features for clinical depth

Whether you're on the move or in a high-tech clinic, there's a field screener to match your needs.

📊Better tools. Smarter diagnostics. Clearer vision.

Want to find out more? Call 0808 123 2020 or visit the Pre-Test Area on our website - https://www.birminghamoptical.co.uk/product-category/optometry-division/pre-test-area/

12/12/2025

At NIDEK, we believe that clinical furniture should do more than serve a function—it should elevate the entire consultation experience. That’s why every electric table in our Up range is designed and manufactured in Saint-Priest, France, where engineering excellence meets refined European craftsmanship.

Built with the needs of modern healthcare professionals in mind, these tables offer a travel range of 66 cm, enabling smooth transitions between sitting and standing positions. Whether you're performing detailed diagnostics or routine examinations, the Up tables adapt effortlessly to your workflow.

🔹Seamless sit-to-stand transitions for practitioner comfort
🔹Customizable tabletop finishes, including elegant wood options
🔹Integrated power and LAN ports for streamlined connectivity
🔹Digital control panel with real-time height display and programmable presets

From compact models like the Up Mini to dual-instrument configurations, NIDEK tables combine form, function, and flexibility—bringing a touch of sophistication to any clinical space.

Designed for professionals. Built to last. Inspired by care.

12/12/2025

👁️Why Choose Oculera VFA Over Traditional Perimeters?

When it comes to visual field screening, the Oculera VFA stands out—not just for its compact design, but for its powerful feature set and exceptional value.

The Oculera VFA offers a suite of advanced capabilities:

🔹Voice-guided testing for smoother patient interaction
🔹Binocular Esterman driving test
🔹Blind zone detection for enhanced diagnostic accuracy
🔹Digital usage - start the test from your computer, tablet or phone wherever you want and access the test results of the patients from any device with an internet connection. Ideal for mobile clinics and outreach programmes

Whether you're upgrading your existing equipment or expanding your screening capabilities, the Oculera VFA offers a smarter, more cost-effective solution without compromising on clinical standards.

Smart features. Smarter investment. Let’s redefine value in visual field testing.

Interested? Contact our team today on 0808 123 2020 or sales@birminghamoptical.co.uk

https://www.birminghamoptical.co.uk/product/oculera-visual-field-analyser/

11/12/2025

⚙️ MEET THE SPEED & PRECISION POWERHOUSE

The NIDEK SE‑9090 Supra is engineered for labs that demand speed, accuracy, and automation. Whether you're processing high volumes or tackling complex lens jobs, this edger delivers.

🚀 Dual-Spindle High-Speed Grinding

Two wheels, one mission: ultra-fast, ultra-precise bevelling.

✅ Reduces lens drag
✅ Maintains axis integrity
✅ Ideal for high-throughput environments

🔍 Simultaneous Dual-Surface Measurement
Front and rear lens surfaces measured at once = faster processing + perfect fit. Especially valuable for high-curve and speciality lenses.

🤖 Automation-Ready
Pair with NIDEK RHU robotic loaders for hands-free lens handling—up to 10 pairs in just 25 minutes!

🌐 LAN/OMA-VCA connectivity makes it a seamless fit for networked labs.

🛠️ Built to Perform and built to Last.

Touchscreen guidance, 3D-fit tech, and a robust design make the SE‑9090 Supra a smart investment for optical labs and retail chains alike.

Are you a HOYA Alliance customer? Check out the brilliant prices available for you on all NIDEK Lens Edging pieces of equipment.

Your Vision, Your Way – Reach Out in the Way That Works for You.

Call 0808 123 2020, message sales@birminghamoptical.co.uk, or visit our website—we’re ready to connect and support your eye care needs.

Birmingham Optical, Connecting Your Vision

11/12/2025

🔧WE HAVE GOT YOU COVERED🔧

At Birmingham Optical, our Ireland-based team isn’t just hardworking – they’re the backbone of our exceptional service and support across the country! Our dedicated Ireland-based engineering team covers both North Ireland and Eire.

No matter where you are, we’ve got you covered with:

✅ PAT Testing – Keeping your equipment safe and compliant
✅ Emergency Breakdowns – Rapid response when you need it most
✅ Loan Equipment – Keeping you up and running while repairs are underway
✅ Asset Register – Helping you stay on top of your equipment inventory
✅ Service Contracts – Tailored support to keep everything running smoothly
✅ Relocations – Moving equipment? We make it hassle-free
✅ New Equipment Installs & Setups – Seamless integration for your practice
✅ Irish Warehouses – Local stock for fast and efficient service

From routine maintenance to emergency call-outs, our team works tirelessly behind the scenes to keep your business moving.

💬Need support? Our Ireland team is just a call away!

📲0044 808 123 2020 📱0044 77393 19919
✉️irelandteam@birminghamoptical.co.uk

11/12/2025

🎄Holiday Service Update🎄

Over the Christmas period, we’ll be operating our seasonal schedule from 22nd December to 2nd January.

Our team will be here to help, but for the fastest response, please email sales@birminghamoptical.co.uk.

📦Please note: Any orders placed during this time will be processed when we return in the New Year.

✨Exciting News for 2026! We’re bringing you cutting-edge technology to transform the way you work—stay tuned for innovations in lens edging, diagnostic solutions and more that will elevate your practice.

From all of us at Birmingham Optical, we wish you a Merry Christmas and a Happy New Year!

11/12/2025

NEW NIDEK LEXCE Plus – LEXCE Gets Smarter with a Hardware Upgrade

NIDEK has made a precision leap in lens measurement technology:

Lens Measuring Assembly Upgrade, from Mirror Scale Encoder To Rotary Encoder.

🔹No More Hazing – Rotary encoders are sealed and use hazing-free scales, eliminating the need for frequent cleaning.
🔹Proven Reliability – Trusted tech from the LE-1200.
🔹Retrofit Ready – Compatible with existing LEXCE units.

🔹New Logo, New Era🔹

Our refreshed “+” symbol represents a new beginning and a commitment to elevated quality. This upgrade isn’t just a change—it’s a transformation. You dream it. The LEXCE plus makes it.

Contact us to learn how our latest upgrades can transform your lens processing.

T: 0808 123 2020
E: sales@birminghamoptical.co.uk

https://www.birminghamoptical.co.uk/product/nidek-lexce-plus/

10/12/2025

🆚Portable vs. Static Field Screeners: Which is right for your practice?

Visual field testing is essential in eyecare—but choosing the right equipment can make all the difference.

📦Portability or precision?
💡Accessibility or advanced features?

🔗Explore the pros, cons, and ideal use cases for each type in our latest article.

🗞️Read the full article on the Birmingham Optical website - https://www.birminghamoptical.co.uk/portable-vs-static-field-screeners-in-eyecare-a-comparative-overview/

10/12/2025

Precision Meets Innovation with the NIDEK ME-1500 Edger

Transform your optical lab with the power of advanced lens processing:

✨Automatic 3D Drilling & Grooving
Achieve flawless slots, notches, and counterbored holes with precision automation.

🔄High Base Curve Processing
NIDEK’s independent front & rear grinding ensures perfect lens fit—even for high base curve frames.

🎨Customisable Bevelling & Design Cut
From multi/mini to step bevelling, plus bespoke lens shapes—tailor every lens to perfection.

The NIDEK ME-1500 isn’t just an edger—it’s your lab’s creative and technical edge.

Want to find out more? https://www.birminghamoptical.co.uk/what-makes-the-nidek-me-1500-edger-the-right-choice/

Or would you like to discuss your individual needs? Call our Lens Edging team on 0808 123 2020 or email sales@birminghamoptical.co.uk

10/12/2025

A Special Milestone for InFocus Magazine

We’re proud to celebrate alongside our charity partner, the Childhood Eye Cancer Trust, as they release the Winter 2025 edition of InFocus magazine — their 100th issue!💙

This edition is filled with:

✨Inspiring stories from the CHECT community
✨The latest updates from the charity
✨A look back at the incredible support and voices that have shaped the magazine over the years

A huge congratulations to CHECT on reaching this milestone, and a heartfelt thank-you to everyone who has contributed to InFocus. Your stories continue to raise awareness and support families affected by retinoblastoma.

📖Dive into the full Winter 2025 edition here:https://chect.org.uk/wp-content/uploads/2025/11/Winter-InFocus-2025-final-copy.pdf

10/12/2025

Oculera VFA- Designed for Every Practice - Built for Chains, Independents & Mobile Clinics

Whether you're a large retail chain, a regional provider or an independent optometrist, the Oculera VFA is designed to fit seamlessly into your workflow.

Its liquid trial lens technology automatically delivers the patient’s refractive correction, reducing setup time and minimising the chance of error—saving valuable minutes and improving the overall patient experience. This innovation is especially beneficial in high-throughput environments where speed and accuracy are critical.

For practices operating in outreach settings or mobile clinics, the offline capability of the Oculera VFA is a game-changer. No need for constant connectivity—just reliable, high-quality screening wherever you are.

Lightweight, fast, and feature-rich, the Oculera VFA empowers eye care professionals to deliver consistent, high-standard visual field testing across all settings.

Empower your practice with smarter screening—wherever you are.

Want to find out more? Contact our team today on 0808 123 2020 or sales@birminghamoptical.co.uk

https://www.birminghamoptical.co.uk/product/oculera-visual-field-analyser/

09/12/2025

Discover Birmingham Optical's Bespoke Service Packages!

At Birmingham Optical, we understand that every practice is unique. That's why we offer bespoke service packages tailored to meet your specific needs and help keep your practice running effectively and efficiently, helping you provide excellent eye care for your patients.

📞Contact us at 0808 123 2020 or visit our website for more details: https://www.birminghamoptical.co.uk/

Address

Gravelly Industrial Park, Unit 4
Birmingham
B248HZ

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+448081232020

Website

https://www.birminghamoptical.co.uk/contact/

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Our Heritage

With 60 years of experience, Birmingham Optical are positioned as a key supplier in the optical industry. We provide equipment, services and expertise, offering a market leading portfolio at all price points along with unrivalled levels of service.

Our People

The main board have over 100 years of experience in the optical industry. The support and training team includes qualified optometrists, medical photographers, ophthalmologists, dispensing opticians, contact lens fitters and SMC (Tech) qualified technicians enabling us to support your varying business needs at clinical, associate and technician level.

Birmingham Optical - The Optical Company

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