Birmingham Optical - The Optical Company

Birmingham Optical - The Optical Company With 60 years of experience, Birmingham Optical are positioned as a key supplier in the optical indu

Birmingham Optical is exhibiting at the ICO meeting in Ireland!Our team, Helen Derbyshire, Oliver Trees, and Susan Ruddy...
14/05/2026

Birmingham Optical is exhibiting at the ICO meeting in Ireland!

Our team, Helen Derbyshire, Oliver Trees, and Susan Ruddy, are on hand and ready to welcome you, share insights and demonstrate how we’re supporting clinicians with innovative, practical solutions across ophthalmology and optometry.

At Birmingham Optical, we pride ourselves on delivering end-to-end solutions, from advanced diagnostic and surgical technologies to everyday clinical tools. These are all designed to enhance workflow efficiency and ultimately improve patient outcomes.

This year, we’re showcasing a selection of leading technologies, including:

🔹Oertli OS4 – precision-engineered for outstanding surgical performance
🔹NIDEK CEM-530 – reliable, high-quality endothelial cell analysis
🔹Oculera VF Headset – portable, flexible visual field testing
🔹Occuity PM1 – non-contact pachymetry, reimagined for modern clinics
🔹Volk Viva – cutting-edge, handheld retinal imaging

Whether you're looking to upgrade your diagnostic capabilities, enhance surgical workflows or explore more efficient ways of delivering patient care, our team would love to talk through how we can support your practice.

We were also pleased to welcome Dr. Alexander Silvester Veonet Ireland to the stand, with great discussions around how emerging technologies are shaping the future of eye care.

If you're attending ICO, do come and say hello!

Empowering Practices. Enhancing Patient Care. Connecting Your Vision.

Advancing Neonatal Imaging Excellence at Derriford Hospital!A successful Natus RetCam training session held at Derriford...
14/05/2026

Advancing Neonatal Imaging Excellence at Derriford Hospital!

A successful Natus RetCam training session held at Derriford Hospital last week, delivered in partnership with Miguel A Lind Figueroa from Natus.

This hands-on training provided clinical staff with the opportunity to deepen their expertise in retinal imaging, enhancing both confidence and capability when using RetCam technology.

The session focused on ensuring high-quality imaging and improved patient outcomes, particularly in neonatal and paediatric care.

A big thank you to Miguel for sharing his expertise and to the Derriford team for their engagement and commitment to continuous learning.

Strengthening skills through collaboration is key to delivering exceptional care, and it’s great to see teams investing in the latest technologies and training.

Well done to everyone involved!

Proud to support Harrolds Opticians and Audiologists at their CPD event yesterday.It was fantastic to be part of inspiri...
12/05/2026

Proud to support Harrolds Opticians and Audiologists at their CPD event yesterday.

It was fantastic to be part of inspiring presentations and insightful discussions around how the latest products, instruments, and technology are helping practices deliver outstanding patient outcomes, while building trust and long-term success.

A special thank you to Vishal Ravrani for leading such an informative and engaging day, and to Hamza M***a for delivering an excellent CPD session on the role of OCT in optical practice.

Supporting Clinical Excellence at ICO Ireland 2026 ​​At this year’s Irish College of Ophthalmologists Annual Conference ...
12/05/2026

Supporting Clinical Excellence at ICO Ireland 2026 ​

​At this year’s Irish College of Ophthalmologists Annual Conference in Galway, Birmingham Optical will be presenting a carefully selected range of diagnostic and clinical solutions designed to support the evolving needs of modern ophthalmic practices.​

​Our focus is on delivering equipment that enhances accuracy, efficiency and patient experience, from trusted, established systems to portable and versatile technologies that integrate seamlessly into everyday clinical workflows. ​

​Whether supporting detailed examination, imaging, or streamlined practice set-up, the solutions we are bringing reflect our commitment to quality, reliability and practical innovation.​

​If you are attending, we would be delighted to connect and explore how Birmingham Optical can support your practice.​

Empowering Practices. Enhancing Patient Care. Connecting Your Vision.​

Featuring: Sonomed Escalon VuPadTM, NIDEK HandyRef-K Handheld Refractometer/Kerometer, Volk VIVA Fundus Camera, NIDEK CEM-530 Specular Microscope, OS4 ​

Birmingham Optical is pleased to be attending the Irish College of Ophthalmologists Annual Conference, taking place on 1...
11/05/2026

Birmingham Optical is pleased to be attending the Irish College of Ophthalmologists Annual Conference, taking place on 13–15 May 2026 at the Galmont Hotel, Galway.​

This important event brings together leading ophthalmic professionals from across Ireland, providing an invaluable platform for knowledge sharing, collaboration and innovation within the eye care community.​

We look forward to connecting with eye care professionals, partners and industry colleagues to discuss how we continue to support you with high-quality diagnostic and clinical solutions, dependable supply and responsive service.​

If you are attending, we would welcome the opportunity to meet. Please feel free to reach out and arrange a conversation with our team.​

Empowering Practices. Enhancing Patient Care. Connecting Your Vision.​

Featuring: Sonomed Escalon VuPadTM, NIDEK HandyRef-K Handheld Refractometer/Kerometer, Volk VIVA Fundus Camera, NIDEK CEM-530 Specular Microscope, OS4

Birmingham Optical is pleased to announce the appointment of Helen Derbyshire as Business Unit Head - Ophthalmology, mar...
08/05/2026

Birmingham Optical is pleased to announce the appointment of Helen Derbyshire as Business Unit Head - Ophthalmology, marking an important step in the company’s continued investment in leadership and growth.

Helen joins Birmingham Optical with more than 11 years experience within surgical and medical devices in the ophthalmology sector, bringing extensive commercial expertise and a strong understanding of the UK ophthalmic market.

Her background includes working closely with NHS and private practices, supporting business development and delivering customer‑focused solutions.

In her new role, Helen will be responsible for leading the Ophthalmology Business Unit, supporting the company’s growth strategy and strengthening relationships with customers nationwide.

Commenting on her appointment, Helen said:
“I’m excited to be joining Birmingham Optical, for the opportunity to be part of a business that has the customer at the heart of everything they do.

I look forward to working closely with customers, understanding their needs, delivering new technology and advancements within ophthalmology, and being the trusted partner of choice”

Birmingham Optical continues to build its team as it focuses on delivering high‑quality products, services and support to Eye Care Professionals across the UK.

01/05/2026

Discover the S4 Optik range of examination chairs – designed with modern practices in mind.

Featuring a precision-engineered motorised recline system, each chair transitions effortlessly from seated to fully supine (and every position in between), delivering exceptional patient comfort while ensuring smooth, intuitive operation for practitioners.

Experience the range for yourself at our Birmingham showroom!

🔬Your Testing Room Is More Than Just a RoomIn today’s optical practice, the clinical space does more than diagnose — it ...
01/05/2026

🔬Your Testing Room Is More Than Just a Room

In today’s optical practice, the clinical space does more than diagnose — it tells your story.

✨Is your OCT hidden away in a corner?
🧩Could your testing room double as a contact lens area or myopia clinic?
👁️Are patients seeing the value of your diagnostic expertise?

The right layout enhances workflow, showcases your technology, and builds patient trust. It’s not just about what you use — it’s about how you present it.

Let’s bring the ‘back room’ into the spotlight.

Contact our expert team to discuss how we can help you get the most out of your space.

Call on 0808 123 2020, email sales@birminghamoptical.co.uk or visit our website—we’re ready to connect and support your eye care needs.

🌐https://www.birminghamoptical.co.uk/

Birmingham Optical, Connecting Your Vision.

We’re excited to showcase the NIDEK MSE-1, the latest in precision edging technology, exclusively available from Birming...
30/04/2026

We’re excited to showcase the NIDEK MSE-1, the latest in precision edging technology, exclusively available from Birmingham Optical, now with a 3-year warranty.​

Designed with efficiency and reliability in mind, the MSE-1 is perfect for modern optical labs looking to streamline their workflow without compromising quality.​

Want to find out more about the NIDEK MSE-1? Contact the Birmingham Optical team today for more information!

📩sales@birminghamoptical.co.uk
📞0808 123 2020

Great to see collaboration in action across the Advancing Eyecare group.A big thank you to the Innova team for hosting a...
29/04/2026

Great to see collaboration in action across the Advancing Eyecare group.

A big thank you to the Innova team for hosting an in-depth training session earlier this week for our Irish National Sales Manager.

Special thanks to Colleen Arbus, Wayne Stobie, Stacey Annis and Maria Pulido for the warm welcome, and to Oliver Trees and Irem Ali for getting fully involved.

🚀Experience Unrivalled Support with Birmingham Optical – Your Trusted Optical PartnerAt Birmingham Optical, we’ve been d...
28/04/2026

🚀Experience Unrivalled Support with Birmingham Optical – Your Trusted Optical Partner

At Birmingham Optical, we’ve been dedicated to helping optical professionals succeed for over 250 years. Our legacy is built on expert knowledge, innovation, and a relentless commitment to customer satisfaction. Whether you're setting up a new practice or looking to elevate your current one, we’re always by your side.

Here’s how we make a real difference:

🌍Five Regional Hubs
Strategically located across the UK, our hubs allow us to deliver fast, localised support—ensuring that wherever you are, expert help is never far away.

🚛Our Fleet of Vehicles
Time is crucial in your industry. That’s why our delivery fleet is constantly on the move, bringing you the products and support you need, right when you need them.

👨‍🔧25 Expert Engineers
Our in-house engineering team are specialists in the latest optical technologies. From installations and maintenance to emergency repairs, they’re dedicated to keeping your practice running at peak performance.

🔧Comprehensive Service & Support
From industry-leading instruments to bespoke maintenance packages, our all-in-one service approach means you can focus on what matters most—delivering outstanding care to your patients.

At Birmingham Optical, we don’t just deliver products—we deliver peace of mind.

📧Get in touch today: sales@birminghamoptical.co.uk
📞Or call us on: 0808 123 2020

Address

Gravelly Industrial Park, Unit 4
Birmingham
B248HZ

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+448081232020

Website

Alerts

Be the first to know and let us send you an email when Birmingham Optical - The Optical Company posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category