Birmingham Optical - The Optical Company

05/03/2026

100% Optical 2026 — That’s a Wrap!

Finally home and feeling incredibly proud of our Birmingham Optical team and everything we achieved over an amazing few days at 100% Optical.

From inspiring conversations to showcasing technology that’s shaping the future of eye care, our team brought energy, passion and expertise to every moment.

A huge thank you to everyone who visited us, connected with us and shared in the excitement. Events like this remind us why we love what we do — and the people who make it all possible.

Here’s to another year of innovation, collaboration and pushing the industry forward.

See you in 2027!

03/03/2026

That's a wrap on 100% Optical 2026👋

It has been a great few days at 100% Optical 2026, and from The Birmingham Optical Team, we would like to say a huge thank you to everyone who stopped by the stand and helped to make it such an incredible and memorable event!

We would also like to extend a HUGE thank you to our hardworking and dedicated team for all of their efforts over the course of the weekend and for helping to make the event such a success.

If you were unable to attend 100% Optical 2026 and didn't get the chance to explore our latest products and offers, or you would simply like some more information, please get in touch with us at sales@birminghamoptical.co.uk

01/03/2026

Day 1 winner is…Nish Patel! What a time to beat. Join us on Stand L30 and see how quickly you can be ⏱

01/03/2026

28/02/2026

Collaboration at its best! Thanks for the support and looking forward to tomorrow

28/02/2026

28/02/2026

Great start to the first day of 100% Optical! Let’s keep the conversations going, come and say hi on Stand L30

28/02/2026

28/02/2026

Come and see us at Stand L30 – Birmingham Optical is bringing something BIG… and it’s all about what’s NEW!

New Solutions. New Technology. New ways to Connect Your Vision.

We’ll be showcasing innovative solutions designed to transform your practice or clinic:

Discover transformative dry eye solutions designed to deliver better patient outcomes, alongside progressive myopia management tools that equip your practice for the future. Enhance every visit with comfort-first patient furniture that creates a premium experience, while performance-driven practitioner furniture supports you throughout the working day. Discover elite capability phaco systems built for precision, intelligent refraction, and fully assisted refraction systems that are redefining exam efficiency.

Whether you're looking to improve workflow, enhance patient experience or upgrade your clinical capabilities – we’ve got something you’ll want to see.

Make sure we’re on your must-visit list. We can’t wait to see you there!

Empowering Practices. Enhancing Patient Care. Connecting Your Vision.

28/02/2026

#100%optical

27/02/2026

Final touches going in at 100% Optical 👌

The stand build is coming together brilliantly – huge thanks to Marsden Group for bringing it all to life.

Now it’s over to our engineers to get everything set up and ready to go.

Moving on nicely and looking forward to a great show!