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Switch

We are a creative agency with real staying power, bringing brands to life for 36 years.

15/10/2025

🍫Yesterday our partners attended an admittedly delicious event with our wonderful client Callebaut at the Callebaut Chocolatier Event 2025 in London.

Of course eating chocolate all day helps …
but this truly was a B2B customer event to remember. The learnings, insights and inspiration delivered by Callebaut was a masterclass in creativity, craft and connection.

We’re proud to be supporting Callebaut’s Masters of Taste campaign with paid media activity, helping spread the word and share that passion for chocolate with professionals across the UK & Ireland.

See our yummy creative for the MoT campaign 👇

Delicious work - in every sense! 🍫✨

30/09/2025

Switch History 101 💡

Since 1985, we have been bringing brands to life.

We are continuing this series as we celebrate turning 40! Here's to many more years of pop-culture references 😁

25/09/2025

Welcome to our Brief to Brilliant series, where we take you through the marketing process that fuels everything we do - from first conversations to final campaigns.

We kick-off where all good strategy starts - Research. 📖

Before we immerse ourselves into design or messaging, we dig deep to understand your audience, your industry, and your brand. Our research process is all about asking the right questions, and knowing where to look for the answers.

What do we analyse? 📊
✅Audience behaviours, needs & pain points
✅Market trends & competitor positioning
✅Brand perception & existing assets
✅Data insights that drive smarter decisions

This phase paves the way for a solid strategy, it is the foundation for everything that follows. It’s how we make sure our ideas are not only creative, but strategic, targeted, and effective.

Stay tuned for the next step in the series.

06/08/2025

It’s a perfect Ten!

Back in 2015, when Build UK launched as 'The Voice of the Construction Industry', we were proud to help bring their brand and identity to life - designing their first website and delivering a bold new look, reflective of an organisation representing the UK’s major construction bodies.

That original website stood the test of time - a robust, intuitive platform that admirably served Build UK and its members through nearly a decade of industry change.

Fast forward to today, and as Build UK celebrates its 10th anniversary (yes, we also designed their commemorative logo!), we're proud to mark another significant milestone: the launch of their brand new website 💻

🚀 Built on a custom WordPress framework
🔍 Thoughtfully streamlined UX for clearer journeys and easier access to resources
🧱 Flexible, modular content structure for evolving comms
💡 Clean, modern design aligned with the refreshed brand system
🏃‍♂️ Built for speed, accessibility, and long-term scalability

This isn’t just a new website - it’s the next chapter in a long-standing client relationship rooted in trust, shared vision, and sector insight.

Here’s to 10 years of collaboration - and what comes next in our partnership 💪

28/07/2025

We swapped laptops for clubs on Friday afternoon at the Pearls and Putters mini golf in the heart of the JQ, at Birmingham City University School of Jewellery, thanks to the brilliant setup by The Jewellery Quarter BID as part of the JQ Festival 2025.

🏌️‍♀️ Some of us played to win (Jack!)
🎯 Others played for laughs.
💎 All of us had a cracking time surrounded by a sprinkle of what makes the Jewellery Quarter special.

We wrapped it up with a well-earned round (or two) at 1000 Trades, because no work social is complete without a good pint and great company.

Big cheers to everyone who came along — team spirit officially above par! 👏

23/07/2025

Rest in Peace, Ozzy 🖤

We say goodbye to a true icon — not just of music, but of Birmingham’s spirit.

Ozzy rose from humble beginnings to become the Prince of Darkness, fronting Black Sabbath and helping define metal across the globe. But behind the legend was a man who never forgot where he came from.

Raising £140 million for The Children’s Hospital in his final show was a great deed, and one that ranks among the highest donations in charitable concert history. If you feel like giving, a friend of ours is providing a gesture on his iChooseBirmingham page: Products | ichoosebirmingham with £3 of particular purchases going to Cure Parkinson's, and you’ll get to rock a cool Ozzy badge!

Ozzy wasn't just a rock star. He was a symbol of resilience, rebellion, and heart — a son of Birmingham to the very end.

🕯️ Rest easy, Ozzy. Your voice, your legacy, and your love for this city will live on forever.

02/07/2025

Aristocraft Kitchens, Bedrooms & Bathrooms are a well-established name in the KBB retailer industry, with over 40 years of legacy and a raft of industry awards. They are the best, and Switch have been working with them for nearly a year now to make the Aristocraft brand even better!

🎯 Aristocraft needed a modern, unified brand presence that reflected their craftsmanship, heritage, and family-led service while driving more qualified leads through digital channels.

Our Approach:
🎨 Rebrand
We refreshed Aristocraft’s visual identity, tone of voice and positioning—balancing premium design with an approachable, customer-first feel.

💻New Website
We designed and developed a fast, mobile-optimised website with enhanced UX, rich content, and SEO-focused structure to support both inspiration and conversion. This included an innovative moodboard feature designed to deliver even more value to the customer and the business.

💵 Paid Media Campaigns
A targeted Meta and Google Ads strategy focused on engagement, lead, generation and showroom visits, with geo-targeted and intent-based audiences across the Midlands.

✨ Aristocraft now has the brand and a digital presence to match the quality of its service and products - and we’re just getting started.

05/06/2025

We're Giving Back During Volunteers' Week! 🌍🧤

As part of Volunteer Week, the Switch team rolled up their sleeves and joined forces with the Jewellery Quarter BID Clean Team to help keep our streets looking tidy.

Armed with litter pickers, gloves, and plenty of community spirit, we've spent the week clearing up the Jewellery Quarter - one crisp packet and cigarette butt at a time! 💪✨

It's been a great opportunity to give back to the place we work and love, while connecting with others who care just as much about this vibrant community.

A big thank you to the Clean Team for their incredible work - and for letting us be part of it! Here's to cleaner streets, stronger communities, and the power of volunteering. 💚

06/05/2025

🎬 We recently spent a day filming at one of ExtraCare's vibrant retirement villages. Not with actors, but with real people who truly make it home - the residents.

This shoot is part of a bold new chapter for their brand, one that celebrates a new energetic, high-spirited identity.

From laughter to the more serious stuff, we captured the moments that make this community so unique. No scripts. Just real lives, real smiles, and real stories.

Stay tuned - we can’t wait to show you what we’ve been working on. 🌟

01/05/2025

When it comes to the latest debate hitting our feeds, we're 100% team gorilla! 🦍 💯

We see hundreds of DIY marketers trying to make a name for their business with disconnected tactics, generic content, and “growth hacks” that rarely stick.

But here’s the truth: One super strong and powerful agency with close to 40 years' experience can outmatch them all.💪

Why? Because great marketing isn’t about volume, it’s about vision, creativity, and ex*****on that actually makes a difference.

We’re not here to throw punches.🥊
We’re here to build brands, win attention, and drive results.

30/04/2025

It's the end of national pet month 🐶😺

We’re showing appreciation for our four-legged friends who brighten our days, reduce our stress, and remind us of the power of unconditional love.

Whether they’re snoozing under our desks or popping up on Teams calls, pets are part of the team too. 🐾💼

To all the pets out there: thanks for the tail wags, purrs, and happy chaos. ❤️

20/12/2024

AI can definitely summon up a ‘Generous Santa’, but it can’t give you a big hug. Let’s keep it real this Christmas and focus on actions that matter, ideas that inspire and moments that connect us in ways no algorithm ever could.

Wishing you a happy, human, heartfelt and wonderfully real Christmas, from all at Switch.

Visit our website - https://weareswitch.com/

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The Jointworks 62–64 Albion Street
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Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://weareswitch.com/

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