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Katherine from our Derby store is getting behind our Tickled Pink charity campaign – and knows from her own experience j...
26/10/2025

Katherine from our Derby store is getting behind our Tickled Pink charity campaign – and knows from her own experience just how important its message of regularly checking yourself is.

Katherine has secondary breast cancer which means that cancer cells have spread from the original breast cancer to other parts of the body. She needs chemotherapy in hospital every three weeks to keep it under control. She said: "Raising awareness of breast cancer is so important and that's why Tickled Pink and the check-it campaigns are vital. Both men and women need to be aware of their own bodies and if they find something that they think isn't right then they need to go to see their GP straight away. The earlier it's caught the better."

Katherine was first diagnosed with breast cancer 13 years ago. She found a lump on a regular check and went to the doctors where it was confirmed as beast cancer and subsequently had it removed and had both chemotherapy and radiotherapy treatment. Four-and-a-half years later the breast cancer returned and she was diagnosed with secondary breast cancer. She said: "It was Christmas time and they found out that it had spread to my lungs, liver and also bones. I had chemotherapy straight away and it worked very well for me and by the time I'd completed the course my lungs and liver were clear. At the moment I don't have any active disease but I do have to have chemotherapy every three weeks which is pretty hard. Things can be tough but I'm a very positive person. I really look after myself and I love life."

Asda Derby's community champion Rosie said: "Katherine is honestly one of the most loveliest people I've ever met in my life and I am so lucky to have her as not only a colleague, but a friend. I'm so proud of Katherine for telling her story – she's such an inspiration. I can imagine there's a lot of people out there in a similar situation as Katherine and I'm just hoping this inspires them. There is hope and you're not alone."

Donna from our Larne store is backing our Tickled Pink breast cancer campaign – and says it's thanks to her friend and f...
24/10/2025

Donna from our Larne store is backing our Tickled Pink breast cancer campaign – and says it's thanks to her friend and former colleague Andrea encouraging her to go to a routine mammogram that she got her own life-saving breast cancer diagnosis.

Donna said: "It was a time of year when there was lots going on with Tickled Pink and as we were both over 40 it seemed like a great time to get checked out. I wasn't all that bothered, but she did go on and on, so to keep her happy I went. About a week later, I got a referral letter to go to the breast clinic at a local hospital. After a few tests I was told I had cancer.”

Following surgery and 10 years of treatment, home shopping team leader Donna is now cancer-free and so grateful to Andrea. Donna said: "She saved my life. I had no lumps or pain and without her making me go for the check it could have been too late by the time I found a lump. So, I would say to anyone: please go and get checked out, I'm so glad I did!"

Asda Larne's community champion Gail said: "Donna’s courage and openness have really inspired our team. Her story is a reminder of why awareness and check-ups are so important."

21/10/2025

Having the Birmingham Children's Book Project hub on my doorstep, means I can volunteer with them each month.

Sorting books into suitable and unsuitable or packing boxes to be delivered to schools was great fun.

I invited fellow community champion Bella from our Perry Barry store to join us as she's has had great success with her trolley too. Please continue to donate good condition or new children's books to our trolleys.–‍ Tracey, Asda community champion

Moke knows from personal experience how important it is to get an early breast cancer diagnosis – and now she wants to s...
21/10/2025

Moke knows from personal experience how important it is to get an early breast cancer diagnosis – and now she wants to share her story to help other people in a similar situation.

It was 2018 when Moke felt a lump in her left breast while moisturising herself after a bath and suspected something was wrong, but because she was busy, she didn't go to the doctor for a month. She said: "When I felt the lump I immediately thought, 'Oh, what is this? This is not normal.' But I was busy and kept putting it off. It was a lesson learnt. I was diagnosed with triple negative breast cancer which had spread to my lymph nodes. I had a single mastectomy followed by chemotherapy and radiotherapy. I had my lymph nodes removed and ended up with a chronic condition called lymphoedema, a swelling in the arm. Triple negative is the most aggressive form of breast cancer. After the operation, because they took the specimen to the lab, they found another lump already growing in the one they removed. It's that aggressive."

Moke, who's from Dagenham, is sharing her experience as part of our Tickled Pink campaign, which supports Breast Cancer Now and CoppaFeel!, to inspire other people get into a regular habit of checking themselves.

20/10/2025

Eucalyptus? 😐 Prawns? 🙃 ASDA Price 🥳 we've turned Debbie's frown upside down!

Pleasure having you Debbie Downer, Lucie Downer & Daisie Belle

A big well done to Cameron, Zoe and Seema from our Rushden store for stepping in to help five-year-old Micah when he had...
19/10/2025

A big well done to Cameron, Zoe and Seema from our Rushden store for stepping in to help five-year-old Micah when he had an epileptic seizure while out shopping with his dad Brian.

Micah was diagnosed with epilepsy in May and often has several seizures a day. They're normally short, but this one lasted for more than two minutes, so Seema cradled Micah while he was unconscious until first aiders Cameron and Zoe arrived and called 999. When Micah came round he was very upset and confused, so they took him by wheelchair to a quiet room and made him comfortable while they waited for paramedics to arrive.

Brian said: "After paramedics arrived they decided the best course of action was to take Micah to hospital to be fully checked. The staff allowed him to leave with a magazine and toy lorry we had been planning to buy which gave a sense of comfort to Micah at the hospital. We appreciate all the support offered by the staff present who all went above and beyond for Micah to ensure he was as safe as possible and taken care of. We are so thankful to them all and it is great to know such well trained and caring staff are operating at the Rushden store." Brian and his wife Jamie were so touched by the colleagues kindness that they called in later to say thank you and to let everyone know that Micah was OK. He's since moved to some new medication which has led to his seizures stopping.

Asda Rushden store manager David said: "I’m incredibly proud of these individuals and the wider store team in Rushden. They always go out of their way to do what’s right by the customer and on this occasion really went over and above."

There's no history of breast cancer in Robyn's family – so until she felt a lump by chance one day she hadn't seriously ...
17/10/2025

There's no history of breast cancer in Robyn's family – so until she felt a lump by chance one day she hadn't seriously considered it as something that could happen to her. Now she and her husband Andy are sharing their experience as part of our Tickled Pink campaign, which supports Breast Cancer Now and CoppaFeel!, and want to encourage other people to know the signs and symptoms of breast cancer.

Robyn, who's a mum of three and from Gwynedd in Wales, said: "I was just 33, classed myself as healthy, and my diagnosis came totally out of the blue. I found the lump by accident. I was in bed and I pulled the duvet up and just felt something. I kept it to myself at first, but soon told Andy, went to the doctor and then everything happened really quickly."

Robyn had an appointment at a breast clinic within 10 days of seeing her GP and was diagnosed with stage two breast cancer. Within another 10 days she was in hospital having a lumpectomy, followed by six months of chemotherapy and 20 radiotherapy sessions. Robyn, who's now been cancer-free for five years, said: "When you're being treated you get exposed to this whole other world and see the best of humanity, both from the people having the treatment and people giving it."

Community champion Jackie from our Burton on Trent store has always thrown herself behind our Tickled Pink campaign rais...
14/10/2025

Community champion Jackie from our Burton on Trent store has always thrown herself behind our Tickled Pink campaign raising money and awareness for Breast Cancer Now and CoppaFeel! – and after her own breast cancer diagnosis it's become a very personal cause for her.

Jackie was diagnosed with breast cancer two years ago after going for a routine mammogram. She had an operation to remove the lump and five rounds of radiotherapy and has made a good recovery. It's an experience she's using to help customers and colleagues. She said: "When I'm doing Tickled Pink tombolas and fundraisers customers are always talking to me, so I can say to them that I've had it as well and survived. I'm always happy to tell people about my story.

"Some women put their mammograms off, but it's only a ten-minute appointment and it can save your life. It's not embarrassing at all. If I hadn't have gone when I was called then it could have been a different story. Tickled Pink is a great cause as we need to raise awareness."

Asda customer Theresa has thanked 23-year-old optical colleague Zain from our Nuneaton store for potentially saving the ...
12/10/2025

Asda customer Theresa has thanked 23-year-old optical colleague Zain from our Nuneaton store for potentially saving the sight in her right eye.

Theresa was getting flashing lights, 'cobwebs' and blurriness in the eye, so made an appointment at the Asda opticians. Zain spotted a retinal tear and immediately referred Theresa to Walsgrave Hospital in Coventry for treatment. She was seen very quickly and had laser treatment to rectify the problem. Theresa, who used to work in the store, said: "If I'd have left it the retina could have detached completely, so if Zain hadn't spotted it it could have been a lot worse. I went in to see Zain personally to thank him for what he'd done."

Zain is a pre-registration optometrist who graduated in optometry at the University of Plymouth. He carried out the examination under his supervisor Sammy. Zain said: "I'm just glad that I managed to spot it and she got it sorted. In this profession you have got to have great attention to detail and I'm proud of myself. I do like to help people." The store's optical manager Karen said: "Zain did a very good job. We are very proud of him. He followed the process and spotted the tear in the retina. He hasn't been with us long but he's made a big impression."

When 21-year-old service colleague Charlotte found £250 in ten pound notes on the floor of our Pershore supermarket she ...
10/10/2025

When 21-year-old service colleague Charlotte found £250 in ten pound notes on the floor of our Pershore supermarket she turned detective to track down the person who'd dropped it.

Charlotte stored the cash at the customer service desk and then scoured the store's CCTV camera recordings to identify the customer – someone who was a regular at the store. She said: “I was just at the back of the store near the yoghurts and I saw a ten pound note on the floor. I bent down and picked it up and then further along I saw a pile of notes all loose. It was all very strange. When we went back through the CCTV we could see the money on the floor and people were walking past it – they can’t have seen it. I then saw the lady it belonged to and recognised her as a regular. It looked like she’d had it loose in the bottom of a handbag and it had fallen through a hole.”

The customer later realised that the money was missing and returned to the store to see if it had been handed in. Store manager Nathan said: "Charlotte is a great colleague, very reliable and dependable. She's held in very high regard here. The lady was so, so grateful."

As part of our Tickled Pink breast cancer campaign 22-year-old Hope is sharing her personal experience to encourage more...
07/10/2025

As part of our Tickled Pink breast cancer campaign 22-year-old Hope is sharing her personal experience to encourage more young people to build a regular self-checking routine – and to show that finding something unusual doesn't always result in a breast cancer diagnosis.

Hope has got into a regular routine of checking herself after receiving text reminder messages and getting shower stickers from CoppaFeel! which are funded through our Tickled Pink campaign, which also supports Breast Cancer Now. It meant that when Hope noticed a small lump and increased sensitivity in her chest she was prompted to visit her GP. She said: "If it wasn't for that routine and the resources from CoppaFeel! I probably wouldn't have found the lump. That's why it's so important that people are knowledgeable on what to be aware of and that they have the confidence to go to the GP if they do find anything."

Hope was referred to a breast clinic in her home city of Liverpool and found out that it was nothing too serious. She said: "I'm so glad I got it checked out because you just never know. I was worried about wasting the doctors' time, but they kept telling me that I'd done the right thing. My message to anyone in that situation is that if something doesn't feel right then you should get it checked out. You have to put yourself first. But also I want more people to know that finding a lump isn't necessarily bad news."

Kellie and Vanessa from our Hailsham supermarket are proud to be supporting our Tickled Pink breast cancer charity campa...
05/10/2025

Kellie and Vanessa from our Hailsham supermarket are proud to be supporting our Tickled Pink breast cancer charity campaign – and are using their personal experience to support any colleagues or customers who need it.

They've both had breast cancer and say the message put out by Tickled Pink and our charity partners Breast Cancer Now and CoppaFeel! about the importance of checking yourself regularly is so important. Kellie was diagnosed with breast cancer and endometrial cancer in June 2023 after she noticed a lump on her left breast. She's had chemotherapy and a mastectomy and has made an excellent recovery. She said: "My message for both men and woman out there is 'don't be scared'. People are scared to check themselves and are scared to go for a mammogram. It doesn't hurt and people are so lovely as they know what you are going through. Check yourself in the shower, the bath or at bedtime. If you feel something that's not right then please go to your doctor straight away."

Vanessa was diagnosed with breast cancer last year after a routine mammogram. She said: "I know people are really busy and just think everything is okay if you can't feel anything, but you should really attend those mammogram appointments. Mine was caught early thankfully so I didn't need chemotherapy." Store manager Tracy, pictured here with Vanessa and Kellie, said: "I can't put into words the fight, courage and bravery that Kellie and Vanessa have shown. The word courage means the ability to do something that frightens oneself and Kellie and Vanessa have courage like nothing that I have ever seen. It is a pleasure to work with these strong ladies."

When an elderly customer couldn't remember the PIN number on her bank card and was getting upset because she couldn't pa...
04/10/2025

When an elderly customer couldn't remember the PIN number on her bank card and was getting upset because she couldn't pay for her shopping our checkouts colleague Kim immediately stepped in to help.

Kim tried to calm the lady down, told her to take a minute in case the code came back to her, but when she still couldn't remember it and was getting upset as she had no-one to call or help Kim paid for it herself. She said: "She was looking in her purse and counting out pennies, but didn't have enough so I just thought if this was my mum what would I want someone to do. I had my debit card on me so asked the manager if it was ok that I used it to pay for her, and that's what I did. It meant a lot to her. If it was my mum I'd like to think someone would do the same if the circumstances arose."

Kim was awarded star points in recognition of her kindness which covered the cost of the shopping as well as a reward for going above and beyond. Asda Boldon's community champion Tracey said: "Kim's really modest and didn't want to make a fuss, but the lady was really overwhelmed by Kim's actions and could not thank her enough. Kim is our hero."

It was a pleasure to meet Kevin and the team at Bethany Community Outreach at their Foodbank. This amazing local project...
28/09/2025

It was a pleasure to meet Kevin and the team at Bethany Community Outreach at their Foodbank.

This amazing local project was the recipient of a £600 Foodbank Fundamental Grant.

They're a foodbank and so much more providing so much to those in need.

- Bella, Asda community champion

Georgia from Acorns Children's Hospice popped in to store to collect two hampers - a Good Night Sleep hamper from myself...
12/09/2025

Georgia from Acorns Children's Hospice popped in to store to collect two hampers - a Good Night Sleep hamper from myself at ASDA Perry Barr and a Snack-Attack hamper from the Lovely Tracey at ASDA Small Heath. These will be used as raffle prizes at their Garden Fete this weekend.

Acorns Children's Hospice provides essential specialist palliative care and support to babies, children, young people, and their families facing life-limiting or life-threatening conditions across Birmingham.

So if you can please pop along and support them at the garden fete. Here are the details:

13th September 2025, 11am to 3pm
Acorns Children’s Hospice, 103 Oak Tree Lane, Selly Oak, Birmingham, B29 6HZ

We hope your event goes well and the weather is kind to you!

– Bella, Asda community champion

Congratulations to Midland Freewheelers Blood Bikes who have received a lucky golden ticket for £1,500 worth of free fue...
27/08/2025

Congratulations to Midland Freewheelers Blood Bikes who have received a lucky golden ticket for £1,500 worth of free fuel as part of Asda's 60th birthday celebrations.

Twenty lucky community groups across the UK have been chosen to receive a golden ticket that they know will help with the burden of expensive transportation costs.

Geoff, from the group, and all the other volunteers were absolutely over the moon. They said the fuel voucher would help keep the bikes and the cars on the road delivering blood, medicines and vital medical equipment to hospitals across the Midlands.

He also thanked all the community champions from the Asda stores in the region for hosting bucket collections in their stores. Since 2018 they have raised £61,000 in our stores alone.

– Bella, Asda community champion

I was a joy to meet up the volunteers Friends of Perry Hall Park to present them with a Community Diamond award.  They s...
27/06/2025

I was a joy to meet up the volunteers Friends of Perry Hall Park to present them with a Community Diamond award.

They showed me round the gardens and community areas. They really do an amazing job of looking after this beautiful park. The group received a grant from the Asda foundation recently and showed me some of the beautiful improvements they've made with it.

– Bella, Asda community champion

A huge thank you to all our wonderful customers who found it in their hearts and budgets to buy an extra item and donate...
20/06/2025

A huge thank you to all our wonderful customers who found it in their hearts and budgets to buy an extra item and donate it to our food drive. Thank you to the volunteers from Handsworth Foodbank who were thrilled with the amount donated. The donations will go a long way towards helping people who are really struggling. A huge 315kg of food and £81.40 was donated.

– Bella, Asda community champion

The sun was out to welcome nearly 800 amazing participants to this year's Chocolate 5k! The fundraisers after an awesome...
01/04/2025

The sun was out to welcome nearly 800 amazing participants to this year's Chocolate 5k!

The fundraisers after an awesome group Zumba warm up headed out onto the course, getting a chocolate treat at the 1k, 2k, 3k, and 4k checkpoints. Followed by a chocolate medal at the finishing line and their 'Golden ticket' to the chocolate fountain in the refreshments hall.

After making and serving hundreds of hot drinks, snacks and treats with the help of my wonderful fellow community champions Tracey, Michaela and Denise I then got to do the Vegan Chocolate Fountain, made extra special by the additional of some vegan marshmallow and chocolate treats donated by my store.

This wonderful event helps to raise vital funds for St Marys hospice in Selly Oak and John Taylor Hospice in Erdington and has already raised over £20,000! which is incredible... with more money still coming in. –‍ Bella, Asda community champion

The lovely Julia from Ladies Fighting Breast Cancer was able to collect all the donations we put together for their 'Hug...
27/02/2025

The lovely Julia from Ladies Fighting Breast Cancer was able to collect all the donations we put together for their 'Hugs in a Bag' project.LFBC covers the whole of Birmingham and it meant, we were able to make small donations from each store, but as a group it made a BIG impact to the small charity.This did this at our monthly network meeting which helped Julia with collecting the donations easily and not having to travel to six different locations. Lip salve, tissues, mints will all go into the bags, which are given out to ladies undergoing chemotherapy treatment at the various hospitals around the City. ‍– Bella, Asda community champion

13/02/2025

True romantic Keith melted Karen's heart when he cooled her down on an extremely hot day at our Perry Barr store!

That was 23 years ago when 62-year-old Keith was working in the frozen aisle. He said: "It was a boiling hot day; everyone was complaining of the heat, including Karen. So I got her to follow me into our store freezer. I lightly tapped the ceiling and made it snow. It cooled her down and won me her heart."

Ultimately it was checkouts colleague Karen who made the first move asking Keith out their first date. The couple then used to synchronise their lunches to spend time together and each week Keith bought her a rose at work. Karen said: “I find him very calming he keeps me grounded, he's my rock."

The store’s community and customer champion Bella said: “These guys are the sweetest and loved by us all. Keith has a great sense of humour and I've also learned recently is an absolute sweetheart with a very romantic side to him.”

I love my job, being able to help and do such amazing and rewarding things for local good causes and charities really do...
20/12/2024

I love my job, being able to help and do such amazing and rewarding things for local good causes and charities really does charge my soul.

Doing it alongside such an amazing team of other local community champions makes it even better, working together making a bigger impact; Providing a Christmas party buffet for the resident families of sick kids at Birmingham Children's Hospital, wrapping hundreds of gift to Birmingham City Mission ToyLink Project, wrapping presents for BCHC for their in-patients, organising teams of volunteers to come in and fundraise this month. And finally not forgetting the amazing Birmingham Christmas Shelter army of volunteers who received £2,000 to help with their seven-day project his year. I can't wait to go along Boxing day and help.

Thank you to all my amazing colleagues and customers who have supported all the things I do, I promise there is method to the madness.... your support means the world.What an amazing year. Merry Christmas to you all.– Bella, Asda community and customer champion

16/12/2024

🎄 10 Sleeps until Christmas! 🎄

We recently supported Birmingham Christmas Shelter with a Cost-of-Living grant, via Asda Perry Barr.

Across five days of the festive period, when most local support organisations are closed, Birmingham Christmas Shelter, remain open 24/7 to provide warmth, love and a bit of fun to those who need it most. 🌟

Run entirely by volunteers, they offer hot food, accommodation, entertainment, clothing, compassion and kindness to the most vulnerable people in Birmingham.

Volunteer, Jane, said, “The guests themselves really appreciate coming together, and over Christmas time we’re like another family; we share together, we have food together and we have entertainment together.” 💝

The funding they received will be used to provide hot food and drinks for those staying at the shelter this Christmas. . 🍽️ ☕

Bella, Community and Customer Champion at Asda Perry Barr store will be volunteering for this group on December 23rd and 26th. When asked about the impact of Asda Foundations funding and what it means to the group, Bella said, “People are welcomed to a safe, warm space and made to feel that they matter, which is the most important part of this project. We’re so proud that we’ve been able to help and I can’t wait to get involved, I’m really excited!” ☃️

Are you part of a community group that could benefit from Asda Foundation funding? Visit https://tinyurl.com/yvnftncj for more information.

Well done to Karen from our customer service desk who has raised more than £700 for Tickled Pink by having 12 inches of ...
28/11/2024

Well done to Karen from our customer service desk who has raised more than £700 for Tickled Pink by having 12 inches of her long hair chopped off.

Karen said: "So many people suffer and are affected by cancer, so if I can do my bit to raise money and help I will. I love my short hair – I can swish it!" Community champion Bella said: "Karen is a truly amazing and kind colleague with a heart of gold. Customers and colleagues all love it her new look – she's received lots of compliments.”

Last year Karen suggested a PJ day and was sponsored by colleagues and customers and raised just over £200. This year she approached Bella saying she wanted to do something else and suggested chopping her very long hair. She wanted to raise at least £400 but she has raised £726.27. She has also given her plait to The Little Princess Trust which makes real hair wigs for children with cancer. She's already thinking of ways to outdo herself next year!

Tickled Pink raises money and awareness for Breast Cancer Now and CoppaFeel!.

Address

Walsall Road
Birmingham
B421AB

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Tuesday 8:30am - 8pm
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Friday 8:30am - 10pm
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+441213444550

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