Asda

09/09/2025

We're proud to be launching a 28-piece collection of adult adaptive clothing which honours the legacy of breast cancer campaigner Nicky Newman.

The new range of adaptive clothing is aimed at people with additional needs that includes openings for feeding tubes, discreet pockets for stoma bags, easy on fastenings and metal-free zips. Back in March 2023, Nicky took to her Instagram to ask if she could partner with a brand to create an adaptive clothing range. She was listening to her community, who were going through intense treatment themselves and struggling to find clothing suitable and affordable for their treatment needs.

The range includes navy joggers (£16), that are metal free and have side zips at the waist, blue logo t-shirt (£11) that has easy PICC line access and a peg opening. Cream wide leg jogger (£16) that has a side zip at the waist, adjustable waist and a concealed stoma bag pocket. Palm springs cream hoody (£20) metal free, easy access to side seam and underarm zips. Blue seashell sweatshirt (£18), a grey wide leg jogger (£16) and St Tropez grey sweat (£18) with a grey wide leg Jogger (£16) – all having easy access to side seam and side zips.

07/09/2025

When a visually-impaired customer who was new to the area asked for assistance with her shopping and to learn the layout of our Arnold store, service colleague Lydia was more than happy to help.

Not only did she take the 70-year-old lady around the store to help her get her bearings with its layout, picking up her groceries from her shopping list and chatting as they went, but she also packed for her and then walked her to the bus stop. Lydia said: "She was a lovely lady and ever so pleasant. She was telling me that she normally went shopping with her brother but wanted to make herself more independent. I gave her some advice and said to her that if she ever needed help in the future to just ask and either myself or a colleague would help.

"When she said she going home on the bus but didn't know exactly where the stop was I just walked her to it to make sure she got it okay. Helping customers is part of our job, it's what we do. It's our duty to all customers. I do a lot for charities so helping people comes naturally to me."

05/09/2025

When an autistic little boy started to get upset because the chocolate milkshake he wanted didn't arrive with his family's shop, delivery driver Semih from our Wrexham store quickly stepped in to help.

After delivering the rest of the family's shopping he got back in his van and bought the milkshake himself, before calling back at the house to drop it off.

The boy was so grateful to Semih that he sent him in a hand-drawn thank you card while his mum wrote a lovely letter, saying: "Semih went so above anything I would expect. A chocolate milkshake wasn't available so had been substituted. My son, who has Autism Spectrum Disorder, was crying when he found out. Semih was so kind and felt really bad about it. I told him not to worry and it was fine. The next thing I knew Semih is back with the milkshake after having bought it with his own money. I do believe that all good deeds should be rewarded."

Semih said: "They were a really nice family and I just wanted to help them out. It wasn't nice to see him so upset. Waiting for that one thing that wasn't in his basket must have been awful for him." Semih's been nominated for an Asda service superstar award for his kindness and Craig, the store's online trading manager, said: "Semih is a fantastic young lad who will do anything for anyone. We are always getting positive comments about him from customers."

03/09/2025

Here's the moment our Kirkcaldy store's community champion Jean surprised Liza from Autism Rocks (Fife) with the news the charity had received £17,640 of funding from the Asda Foundation.

The charity is one of 79 community groups across the UK receiving a total of £1.25m from the Asda Foundation's Local Community Spaces fund. The grants are aimed at revitalising local spaces where people connect, access vital services and build stronger communities. The grant to Autism Rocks (Fife) will cover upgrades to the charity’s recently extended site, transforming an adjacent church into a calming, sensory-friendly environment, and funding the installation of essential safety fencing around the centre’s outside area. Liz said: "I was lost for words when I heard the news – it came as a massive surprise for us, and it’s one we’re hugely grateful to the Asda Foundation for."

Jean said: "It was a very emotional morning, something that made clear just how much this grant will impact the charity’s already amazing work, helping them go from strength to strength. I can’t wait to hear how the transformation progresses, and see how the improvements enhance the space for everyone who uses the centre."

31/08/2025

Maternal instincts took over when checkouts colleague Becky from our Strood supermarket in Kent saw an 11-year-old girl getting upset because she'd accidentally brought an old £1 coin to buy a loaf of bread for her mum.

Becky said: "It was the first time that the girl had been shopping on her own and she got into a bit of a state. I have four daughters of my own and felt for her so I just paid for the shopping with my card. It's not nice to see a young kid upset. She was such a polite young lady."

The girl's mum posted in the local Facebook group Strood Life to praise Becky, saying: "I can't thank you enough for being so kind to her. She got really upset and cried all the way home. It was the first time she'd gone to buy bread on her own." Store manager Alex said: "This was an absolute selfless act of kindness from Becky whose customer service skills are brilliant. She's always happy, friendly and smiling and willing to help."

29/08/2025

Our inspirational colleague Nikki has dropped five dress sizes after going on an incredible weight loss journey – and now she's become a personal trainer so she can help others.

Nikki, who works at our Gateshead store, says she's transformed her life and is feeling so much better for it. She said: "At my heaviest, I was nearly 18 stone and wearing size 22 in most clothes. I felt stuck, defeated, and unsure of where to turn next. After seeing a picture of myself supporting football in store, I realised it was time to do something about it."

So in 2021, a friend introduced her to One Take gym in Gateshead and everything started to change. What began as one bootcamp session a week turned into two. From there, she joined a small group doing weight sessions and connected with other women and now trains four or five times a week, as well as running her own classes twice a week on a voluntary basis after passing her Level 3 PT course.

Nikki said: "I feel fitter, stronger, and more capable in both work and life. My mission now is to help other women – especially those who feel unsure, ashamed, overwhelmed, or stuck – find their strength and take that first step like I did. I've even got my mum, Kim, who's 68, to go to my classes. My family are so proud of me and colleagues at the store has been so supportive."

27/08/2025

Congratulations to Midland Freewheelers Blood Bikes who have received a lucky golden ticket for £1,500 worth of free fuel as part of Asda's 60th birthday celebrations.

Twenty lucky community groups across the UK have been chosen to receive a golden ticket that they know will help with the burden of expensive transportation costs.

Geoff, from the group, and all the other volunteers were absolutely over the moon. They said the fuel voucher would help keep the bikes and the cars on the road delivering blood, medicines and vital medical equipment to hospitals across the Midlands.

He also thanked all the community champions from the Asda stores in the region for hosting bucket collections in their stores. Since 2018 they have raised £61,000 in our stores alone.

– Bella, Asda community champion

24/08/2025

Eighty-seven-year-old Asda customer Marian has been shopping at our Shepshed store since the day it opened – so when she started struggling to take her shopping home in her walking trolley our colleague Aiden volunteered to drop it off for her after he finished work.

Marian visits the store most days and has developed a close bond with Aiden over the eight years that he's worked there. She said: "I like Asda and don't go anywhere else. Aiden's very good and will do anything for you. All the staff down there are very nice – I don't think you could have any staff who are better. We all have a laugh, they all speak to me, and we get on lovely. I go there all the time. I like to get up and go for a walk and Asda draws me in! I like to have a chat with them and they make me so welcome. Aiden's help has made a lot of difference because I can't bring all my shopping without a car."

Aiden said: "She's such a lovely lady and I've always helped her with her shopping. Everyone here knows her. I just turned round to her one day and said 'Would you like this delivering?' and just started delivering it to her. Yesterday I took her some cooking apples and plums and she made some pies out of them for us, which we put in the colleague canteen. I will help anybody out, as it's just how I am. If someone can't reach something I'll get it off the shelves for them. You can't just leave someone struggling, can you?"

22/08/2025

Richard loves putting smiles on the faces of customers at our Beeston supermarket in Leeds – with his Tannoy announcements often leaving them in stitches.

One customer was so impressed by Richard's friendly service that he sent in a thank you card saying "Smiling is contagious, pass it on! Because when saying the words out loud just isn't enough, putting it in writing is better! You have to know no matter how I am feeling on any given day, your happiness radiates, I think you are a fantastic people person and you don't realise the effect you have on customers. You really are an asset to Asda and I think you should be made aware of the great job you do!"

Richard, who's been at the store for 10 years, says he learned a lot when he was a boy by working his dad Mick's stall at Leeds Market. He said: "No-one wants to hear a monotonous voice, do they? I always try to inject a bit of personality and to make people smile. That was drilled into me when I was working for my dad. A happy customer will come back to you, so I will always do everything I can to make sure our customers feel happy and appreciated."

Deputy manager Adam said: "Richard's really good at his job and is just joyful on the Tannoy. He's a really happy person and customers are always telling us that he brightens up their day. When you're around him you can't help but smile – his personality is infectious."

19/08/2025

Identical twins Pauline and Shirley live together, share the same interests ... and love working together at our Boldon store.

Shirley was the first sister there, starting 17 years ago, before Pauline – who's the older sister by 10 minutes – joined a year later. Pauline says that despite working together for 16 years many people still struggle to tell them apart: "We have slightly different glasses but that's about it. People still get us mixed up – we answer to Pauline or Shirley sometimes! But we get on well with everyone at work and all the customers – we love it here."

Shirley said: "Some customers will go to Pauline and ask where something is on the shelf and then will go to my checkout and thank me for helping them or say 'It can't be you! How did you get here so fast?' so I'll often get one of my colleagues to confirm that we're twins. As we're local we know quite a few of our customers anyway, and have got to know our regular customers really well. Working for Asda has been a godsend for Pauline and me and we think of them as just like family."

13/08/2025

When a customer going through cancer treatment started to get upset after she'd accidentally locked her keys in her car, Steve from our Stafford store stepped in to drive her home so she could pick up a spare set.

Steve, who's worked at the store for 14 years, said: "I saw the lady was distressed so I asked if she was okay. She told me what had happened and that her phone was in the car and that she couldn't remember any phone numbers. She also said her mind was all over the place as she was having cancer treatment. I asked her where she lived and it wasn't too far so, after checking with my manager, I drove her home. She already had a lot on her plate and I just wanted to help anyway I could by taking some of the stress and worry off her."

The customer picked up her spare keys and Steve drove her back to the store, made sure she got in her car okay and put the shopping in the car for her. She sent in a lovely card to thank Steve for his kindness. Store manager Mike said: "Steve is a real model colleague in store. He has such a positive mindset."

12/08/2025

Shirley's sister Linda drove her to all her appointments at Broadgreen Hospital in Liverpool while she was being treated for endometrial and skin cancer – so when Shirley found a golden ticket in our Aintree store giving her £1,500 worth of free fuel for the next 12 months she decided to pass it on to Linda to say thank you.

Shirley, who doesn't drive, found the golden ticket behind the eggs – and couldn't believe her luck. She said: "I was just checking the eggs as I always do when I spotted it. I was in disbelief when I realised what it was. I kept saying 'no' as I couldn't believe it. I've never won anything in my life."

Shirley immediately knew she wanted Linda to have the free fuel – but Linda thought she was playing a prank on her when she told her what she'd won. "She didn't believe me when I told her," said Shirley. "I always play jokes on her, so I had to pass the phone to Gary from Asda so he could talk to her and tell her that it wasn't a joke this time!"

As part of our year-long celebrations to mark our landmark 60th birthday, we've hidden 40 golden tickets in stores across the UK. Between now and the end of the August bank holiday weekend, colleagues will be secretly hiding the tickets and awaiting the lucky winners.

10/08/2025

Home delivery driver Ray from our Hereford store didn't hesitate when he heard that a flat was on fire with someone inside – running to the scene, dealing with the fire and leading the man to safety.

Ray – a former paratrooper who served in the Falklands War – had just pulled over to make a delivery when he saw a young woman in the street trying to raise the alarm. He told her to call the fire service and ambulance and went to see if he could help. He said: "Luckily, the front door was open. There was a lot of smoke so I covered my face with a towel and went into the kitchen and saw a saucepan on fire on the cooker. I got a tea towel and put it over the flame, put it into the sink and put water on it. Then I opened all the windows in the kitchen to let the smoke out, then went into the lounge to open the windows in there ... and that's when I saw the man sitting down in a chair, bless him.

"By that time the neighbour opposite had come across and he helped me get the gentleman, who has mobility issues, to his feet and we led him out of the building, where it was safe. He was coughing a bit, but was okay thankfully. The fire brigade came first and went in and checked it all out and then the ambulance crews arrived and checked the gentleman over. I was fine – it was all over in a jiffy really. I don't dare to think about what could have happened I hadn't have turned up when I did. If anyone is in trouble, I will help and I hope people would do the same for me."

Store manager James said: "Ray showed extraordinary bravery and a deep sense of humanity walking into a house where a fire had started in the kitchen and helping to evacuate a person inside. He showed tremendous courage on that day and we are all blown away by his actions."

08/08/2025

When a distraught young mum ran into our Carcroft store after accidentally locking her baby daughter in her car Asda colleagues Paul, Katie and Tracie immediately sprang into action to help.

The lady had popped into the store with her daughter to buy some nappies. When she returned she put the baby in the car’s child seat, but inadvertently left the keys on the back seat and when she closed the door the locking system kicked in. She quickly alerted security colleague Paul, who ran to nearby Central Motors to get help. A mechanic – a regular customer at the store – followed him to the car park and managed to open the door, much to everyone’s relief.

The baby was absolutely fine, and the lady later wrote to the store to say thank you. She wrote: "I ran inside distraught and Paul went above and beyond to get help while Tracie kept my girl distracted and Katie was very lovely and gave me so much comfort. I just think they are some absolutely amazing staff to have working for the company. Within half an hour my girl was out and having a cuddle."

Paul said: “I’m just glad we got the baby out and she was okay. Thankfully it happened early in the morning so it was quite cool.”

05/08/2025

Home shopping driver Daz from our Weston-super-Mare store was only too happy to assemble a new wheelchair for one of our older customers when he dropped off her groceries.

The wheelchair had been delivered to her flat earlier that morning but it was just left in the middle of the lounge in its box, making it difficult for her to manoeuvre around with her zimmer frame. Daz said: “I asked the lady if she would like me to put it together as it was no trouble. It really didn’t take that long. I then took the cardboard box to her recycling bin for her too. She was very grateful as was her son, who she was talking to on the phone while I was building it. It was just the right thing to do, I couldn’t just leave it there unopened in the middle of the floor as she was struggling to get around it.”

The customer's family were so grateful that they posted on Tripadvisor to say: “Daz was so kind. He went above and beyond the call of duty. Extremely helpful." Store manager Kelly, who's nominated Daz for an Asda service superstar award, said: "We are so proud of him. The customer was blown away by his kindness."

03/08/2025

"He's amazing, he's my hero" – that's what Asda Thornaby customer Linda said about porter Michael after he helped her when she fell and even pushed her home in one of the store's wheelchairs.

Michael, who's worked at the store for 39 years, said: "I was outside by the trolley bay and I saw Linda fall over. She'd bumped her face, hand and had a bloody nose. She didn't want any first aid or any fuss – she just wanted to go home. So I got one of our wheelchairs and pushed her home, which is about ten minutes away. We just chatted as we went along. I took her into the house, making sure she was comfortable and safe, and contacted some neighbours who said they'd keep an eye on her."

Linda came back into the store the next day to thank Michael. She said: "It was such a very kind thing. I can't thank Michael enough, he saved the day. He was amazing, my hero. I was a bit shook up but didn't think it was too bad at the time, but I did end up with two black eyes.”

01/08/2025

A huge well done to pharmacist Faisal and home and leisure colleague Ben from our Shipley store who both performed CPR on a customer and saved his life.

The man, who's in his 30s, was in the store pharmacy when he stopped breathing and had no pulse. Faisal called 999 and while he was talking to the call handler he saw the man's condition was deteriorating, so started chest compressions. Ben, who's recently completed his first aid training, came to help, and they took it in turns performing CPR.

Faisal said: "I'd done first aid training in the past but this was the first time I'd carried out CPR on an actual person, rather than a dummy. It was such a relief when he came round as I was scared for him. It was scary and nerve wracking but I felt content and happy that I'd helped someone." Ben said: "It was a bit daunting as I'd only just finished the first aid course. The CPR training was still very fresh in my mind – I just didn't think I'd be using it so soon!"

A GP also came to help and an ambulance crew took the gentleman's vitals and took him to hospital. After tests the gentleman was released from hospital and has been into the store since. He has no recollection of the incident. The store's community champion Mandy said: "It was a scary moment for them both but they did so well. If it wasn't for them keeping him alive until the ambulance arrived the gentleman would not be with us now, so a big well done to them both. They are true life savers."

28/07/2025

Asda community champion Diane has formed a close bond with regular customer Nora over the years as she helps her with her shopping at our Blyth store every week – so when she heard that Nora's 90th birthday was approaching she and her colleagues pulled out all the stops to give her a fantastic day.

Nora doesn't have any relatives living nearby, so Diane put out an appeal on Facebook for people to drop off birthday cards for her at the store. When Nora called in on her birthday Diane took her shopping as usual, while colleagues sang Happy Birthday, as they made their way round the store, before revealing that colleagues had organised a whip-round to pay for her shopping. They stopped for a cup of tea in the store restaurant, before Jo and Dale from the nearby Buffalo Community Centre brought in flowers and cards from children who use the centre and Rachel from Rainblo Designs visited with a personalised balloon for her.

Diane said: "We had customers dropping off presents and cards for Nora all week. She's a lovely lady and we wanted to do something special on her big day." Nora said: "I'm so grateful, I can't thank them enough. I was so taken aback. It was absolutely wonderful. Customers were even coming up to me and saying happy birthday. I got more than 50 birthday cards from people and the messages were lovely. The cards from the children were a joy, I got a bit tearful."

27/07/2025

Congratulations Lionesses 🦁🦁🦁

So good, so good, so good! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

Our stores in England are showing their support for the Lionesses as they prepare to take on Spain in the big match. 🦁🦁🦁

Colleagues at our Boston store are among those who've been supporting Sarina Wiegman and the team throughout their rollercoaster ride in the championships, which has included dramatic comebacks against Sweden and Italy. Colleagues at our stores have been wearing England's colours, our pizza counter teams have been getting creative and the stores have been decked with the flags of St George and bunting.

Come on England! You can do it! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

27/07/2025

Our stores in England are showing their support for the Lionesses as they prepare to take on Spain in the big match. 🦁🦁🦁

Colleagues at our Boston store are among those who've been supporting Sarina Wiegman and the team throughout their rollercoaster ride in the championships, which has included dramatic comebacks against Sweden and Italy. Colleagues at our stores have been wearing England's colours, our pizza counter teams have been getting creative and the stores have been decked with the flags of St George and bunting.

Come on England! You can do it! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

22/07/2025

A huge thank you to off-duty nurse Katie, her 10-year-old daughter Charlotte and Asda colleague Lee for looking after a customer who collapsed with chest pains in our Cannock store.

They looked after her until paramedics arrived, closing off the aisle to give her some privacy. Lee said: "The paramedics checked her over and took her to hospital. She's been back to the store since and she's looking better. Katie was brilliant, a real superstar. She didn't have to stay there and help. Her daughter was fantastic too. She was just so calm and patient."

Store manager Lal invited Katie and Charlotte back into the store so he could present them with flowers and a goodie bag to thank them. He also nominated Lee for an Asda service superstar award. Lal said: "It's heartwarming to know that our customers are willing to support other members of our community. Lee always shows kindness towards our customers in particularly in his role as a first aider. We are proud of him."

20/07/2025

Community champion Donna from our Gateshead store will be dividing her time between the supermarket aisles and the church aisles after she was ordained as a deacon in the Church of England.

Donna, who's worked for Asda for 23 years, was ordained by acting Bishop of Durham The Right Reverend Sarah Clark in a ceremony at Durham Cathedral. She is working in the parishes of Blaydon, High Spen and Rowlands Gill and can now conduct services, baptisms and funerals. In another year she can marry people and distribute communion.

Donna said: "I've always gone to church since I was a baby and I've always had a faith. The work I do with Asda does cross over with what I'll be doing with the church – looking after people, helping people and supporting people. Some of the charities I work with are in my new parishes. I love what I do as a community colleague. I'm a people person and it all blends together."

19/07/2025

Congratulations to 17-year-old learner driver Ruby who's won free fuel worth up to £1,500 for the next 12 months after finding one of our golden tickets while shopping in our Middlesbrough store with her mum, Emma.

Ruby – who found the ticket hidden on a shelf near the eggs – said: "I'm still in shock. I saw it on the shelf and I picked it up just to be nosey. I couldn't believe that I've won. I've just got my first car so this will help so much. I'll be able to fill up with fuel now without worrying or having to ask my mum and dad and draining them!"

As part of our year-long celebrations to mark our landmark 60th birthday, we've hidden 40 golden tickets in stores across the UK. Between now and the end of the August bank holiday weekend, colleagues will be secretly hiding the tickets and awaiting the lucky winners.

18/07/2025

Just days after finishing his A-Levels and starting work at our Bangor store 18-year-old Kyle made a lasting impression on a deaf customer who needed help at the checkouts.

The gentleman was trying to communicate and was surprised when Kyle responded using sign language – something he'd learned as a young boy due to his grandad being deaf. Kyle, who will begin studying criminology at Ulster University in September, said: "I learned how to sign at the same time I learned how to speak, so it just comes naturally to me. It was a small thing, but it felt good to be able to help – the customer seemed quite taken aback when I was able to assist him, and he gave me a big thumbs up before he left the store.”

Store manager Anthony said: “For someone so new to the team to show that level of customer service initiative and care is just fantastic. His ability to communicate in sign language not only surprised and helped the customer feel seen and supported, but it also reflects the kind of inclusive environment and extra levels of customer service we strive for at Asda."

15/07/2025

Well done to checkouts colleague Shirley from our Hunts Cross store who looked after a diabetic customer whose blood sugars were very low and needed a glucose boost.

She noticed that the customer looked unwell and, after he said his blood sugars were low, quickly took him to our cafe and got him an orange juice, and sat with with him until he'd fully recovered.

Judith, the store's customer trading manager, has nominated Shirley for an Asda service superstar award. She said: "This shows how much our colleagues care for our customers daily and respectfully as the gent did not want to make a fuss, and I think Shirley handled the situation expertly."

13/07/2025

An 85-year-old widower was devastated when he lost his wedding ring while shopping in our Rawtenstall store – and when he hadn't got it back a year later he'd given up hope of seeing it again.

But customer services colleague Janet, who he'd reported the missing ring to at the time, saved the day when she spotted a wedding ring in the store's lost and found safe and worked out it must have been his. She was delighted to hand it back to him the next time he came into the store.

Janet said: "He was proper made up! If I hadn't been sorting through the items on that particular day then he'd probably never got his ring back as another colleague may not have made the same connection."

The gentleman, who's a regular at the store, said: "I thought I'd lost it for good and I didn't think I'd see it again. I can't thank her enough."

27/06/2025

I was a joy to meet up the volunteers Friends of Perry Hall Park to present them with a Community Diamond award.

They showed me round the gardens and community areas. They really do an amazing job of looking after this beautiful park. The group received a grant from the Asda foundation recently and showed me some of the beautiful improvements they've made with it.

– Bella, Asda community champion

20/06/2025

A huge thank you to all our wonderful customers who found it in their hearts and budgets to buy an extra item and donate it to our food drive. Thank you to the volunteers from Handsworth Foodbank who were thrilled with the amount donated. The donations will go a long way towards helping people who are really struggling. A huge 315kg of food and £81.40 was donated.

– Bella, Asda community champion

01/04/2025

The sun was out to welcome nearly 800 amazing participants to this year's Chocolate 5k!

The fundraisers after an awesome group Zumba warm up headed out onto the course, getting a chocolate treat at the 1k, 2k, 3k, and 4k checkpoints. Followed by a chocolate medal at the finishing line and their 'Golden ticket' to the chocolate fountain in the refreshments hall.

After making and serving hundreds of hot drinks, snacks and treats with the help of my wonderful fellow community champions Tracey, Michaela and Denise I then got to do the Vegan Chocolate Fountain, made extra special by the additional of some vegan marshmallow and chocolate treats donated by my store.

This wonderful event helps to raise vital funds for St Marys hospice in Selly Oak and John Taylor Hospice in Erdington and has already raised over £20,000! which is incredible... with more money still coming in. –‍ Bella, Asda community champion