22/01/2026
The Edel Immersys team recently came together for a brand strategy meeting to explore their brand pillars and how they connect with Birth Pool in a Box. Grounded in core values, market research, and real-world experience, the discussion highlighted how both brands focus on safety, professional trust, accessibility, and evidence-based practice.
A key part of the meeting was discussing how these pillars guide the mission to educate families and birth professionals, ensuring informed choices and respectful support for physiological birth. By embedding these values into every product, interaction, and message the team is helping to nurture and inspire the next generation, creating safer, more confident birth experiences from the very start.
Through this alignment of strategy, design, and communication, Edel Immersys and Birth Pool in a Box continue to build credibility, trust, and long-term impact for families and professionals alike, shaping a future where every birth experience empowers and informs.
