14/07/2025
SMART goals are the cornerstone of a lot, if not most, coaching. But not all goals are created equal, and not all brains are built for SMART goals.
SMART goals are a classic goal-setting framework used in schools, workplaces, and coaching, but they're not always ADHD-friendly. Goals that are:
S – Specific, M – Measurable, A – Achievable, R – Relevant, T – Time-bound
But... Research has suggested that fuzzier, more flexible goals (like “do your best” or “see what you can create”) can actually work better for complex or creative tasks, and might also be especially useful if you have ADHD.
Why? Because they can:
- Boost curiosity
- Lower performance anxiety
- Increase motivation to try again
Traditional goal-setting models assume consistent 'self-regulation'. ADHD doesn’t work that way.
SMART goals are great when:
- You know what success looks like
- You’re under time pressure
- You need clarity and direction
- You want to break a big task into smaller chunks
'Open goals', exploratory and deliberately vague, can be helpful for creative work, innovation, or when you’re not sure exactly what you’re aiming for yet. They invite curiosity rather than completion:
- You’re exploring, creating, or experimenting
- You’re learning something new
- You don’t know what the ‘right’ outcome is yet
- You want permission to play, not perform.
Maybe try a 'DYB' goal when :
- You’re building a habit or skill.
- You want to reduce anxiety or pressure.
- The task is ongoing or hard to measure.
- You’re recovering from burnout or low motivation.
If rigid goals leave you stuck, try asking instead:
“What can I learn today?”
“What feels like progress right now?”
“What can I change or create without too much pressure?”
Based on this study: Pietsch, S., Riddell, H., Semmler, C., Ntoumanis, N., & Gucciardi, D. F. (2024). SMART goals are no more effective for creative performance than do-your-best goals or non-specific, exploratory ‘open goals.’ Educational Psychology, 44(9–10), 946–962. https://doi.org/10.1080/01443410.2024.2420818