Reach Online Fat Loss Programme

Reach Online Fat Loss Programme No fads. No nonsense. Just sustainable results. See for yourself www.reachfatloss.com

I help people to lose weight, tone up, improve their health and lifestyle, and get the RESULTS they want in a sustainable, healthy way! My approach to Nutrition Coaching is:

Friendly, down-to-earth and informal
Science and evidence driven

Realistic for real people (fit round work, family, friends)

Empathetic (your goals, not mine)

Clients usually get in touch with me for one of two reasons, either:

1: They’ve tried many other diets, fads etc and they’ve struggled to get sustainable results.

2: They want to make some changes in their lifestyle and are looking for sensible, achievable results.

28/10/2025

Saw a 50kg so thought I’d see what it was like for goblet squats. It’s Cardio! That’s what it is!

I’m a naturally skinny man, who got fat and couldn’t run round the block, and then got in relatively okay shape for the ...
26/10/2025

I’m a naturally skinny man, who got fat and couldn’t run round the block, and then got in relatively okay shape for the average person who goes to the gym a few times a week.

I did this between the ages of about 27 and 47.

That’s one of the reasons why I think I’m best placed to help the average person do the same.

Real life 🤷🏼‍♂️

24/10/2025

Ages since I’ve done these with dumbbells (usually wear a dipping belt). Half the battle is holding the bloody things without castrating yourself. Got to 34kg today. Will try with belt next time

Looking back through some old pics.A few things spring to mind…I never did bulking and cutting. I just wanted to create ...
23/10/2025

Looking back through some old pics.

A few things spring to mind…

I never did bulking and cutting. I just wanted to create a decent look.

I spent the first 8 years of my training focusing on how I wanted to look because that was my priority. I didn’t care one iota what I could lift, I just wanted to look decent!

Then I switched to what I could do…

Running was the first thing, just because of my influences at the time.

Then it was getting strong and learning daft things such as double unders, handstand press ups and muscle ups.

These days… (I’m 48 in December 🙄)

We’re talking about a 20 year period of time. There will be ups and downs. Last few years have been a bit sh*t but now I’m enjoying my training again and doing a bit of everything…

- Training so I look decent for 50.
- Keep my nutrition in check so I look good for 50 and stay in good health.
- Keeping fit so I’m strong and capable for 50 and beyond.

I’ve been in this game for over 20 years. I’ve seen all the fads come and go. I’ve been there and done it myself and helped probably thousands of people to improve their lives.

There are no miracles. There are no shortcuts. You’ve just got to do the work.

(If you think weight loss jabs are a shortcut, they can be, depending on your goal, but that’s a different discussion)

18/10/2025

When autumn arrives and the cold gets in your joints it might mean you have to adapt your training.

If you struggle with the heavy lifts… best thing to do… remind yourself how ripped you are (Lorraine 😁😉👏💪!)

So much of this game is down to psychology and mindset.

When the obstacles come, you can either keep your poker face and then smash them down, or have a little paddy and then smash them down.

I have to confess that I generally do the latter… which is why I get it when clients do it 🤣🙈

End of the day, poker face or paddy, it doesn’t matter as long as you get through the barriers!

My quads are rubbish - depending on the angle and depending on judgement/criteria.Muscle insertions are very different, ...
11/10/2025

My quads are rubbish - depending on the angle and depending on judgement/criteria.

Muscle insertions are very different, person to person.

(Ever seen someone with massive calves who’s never trained them - like your mate’s dad or Uncle Steve).

It’s really common to notice muscle insertion differences with certain body parts; such as lats, quads and calves.

My quads are okay 🤷🏼‍♂️ Definitely not great because 50% of them are non-existent 🤣 (remember we are talking about four muscles here, i.e. “quads”).

But, unfortunately for me, the ones that are in public view are like noodles 😭

Only the nearest and dearest to get to see the 50% that are okay, so I thought I’d share the top half 🤣🙊.

08/10/2025

Front squats today

💪 Joey wins the biceps! (I won the triceps 🙊)
05/10/2025

💪 Joey wins the biceps! (I won the triceps 🙊)

Had a conversation with a client the other day about training forearms... I’m just not bothered about my forearms. I’m n...
19/09/2025

Had a conversation with a client the other day about training forearms...

I’m just not bothered about my forearms. I’m not a bodybuilder - I just want what I would call a decent body (by MY standards), so it’s not something I’m really ever focused on.

That said, I think my forearms are okay. Nothing to do with training - just genetics.

There are so many Google searches from young men wanting to get vascularity in their forearms.

It pretty much comes down to decent genetics and low body fat.

If you want BIG forearms then it comes down to genetics and forearm training.

If you want defined, vascular forearms then it’s pretty much down to arm genetics and low body fat.

Yep, I’m wonky.
05/09/2025

Yep, I’m wonky.

01/09/2025

You may have seen the post that went out on Monday…🙌👏 We now have 4 of the 5 spaces filled. If you’d like to grab the FI...
07/03/2025

You may have seen the post that went out on Monday…

🙌👏 We now have 4 of the 5 spaces filled.

If you’d like to grab the FINAL space, then now’s the time!

If you’re…

✅ Ready to get your best Fat Loss Results EVER!

✅ Hungry to make progress and ready to do what it takes to get sustainable, life-long results

✅ Prepared to put in the effort and learn the principles that will achieve YOUR Fat Loss Goals

✅ Ready to make the nutrition and lifestyle changes that will benefit not just you but your whole family!

Message me the word INTERESTED to grab the last place. 👏💪🙌

Address

Birstall

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