James Cruickshank PhysioRun

19/12/2025

Freestyle skier has done it again — bringing home gold at the Freeski Big Air World Cup in Secret Garden, China, on November 29, 2025.

Because here’s the best bit…
Even with a gold medal around her neck, she still showed up in and hit the “getting better” button. That’s what champions do. They don’t stop improving — they refine, rebuild, and reset.

Well done, chum — the coolest person I know just keeps getting cooler. I picked the soundtrack accordingly the cool mixed with the uncool 🫣🤣

18/12/2025

Christmas Cracker 🎄
25 minutes. No kit. Runner-focused.

This one’s about springy calves, steady hips and a strong trunk — the stuff that keeps your running smooth when mileage, cold weather and Christmas chaos collide.

Pogos for ankle stiffness.
Single-leg work for hip control.
Lateral moves for knee and ankle resilience.
Core work that actually carries over to your running.

Short, sharp, and just enough to make you feel better after, not broken.

Save it for the festive weeks when you still want to train smart, not hard.

17/12/2025

5 tips to get the most out of your PhysioRun appointment (runner edition)

1. Bring your injury story + your goal
When does it hurt, what helps, what flares it, and what do you want back to (5k? hills? long run?).

2. Show your recent training
Strava screenshots > guesses. Most issues are load + frequency, not “bad movement”.

3. Expect a plan, not just rest
Rest can calm it… but tissues adapt through progressive loading. Rehab = building capacity.

4. Stop chasing perfect form
There’s no single “correct” way to run. We build robust + adaptable, not robotic.

5. Flare-ups = feedback, not failure
We adjust the dial. Consistency beats intensity every time.

Want to come prepared? Bring your running shoes + wear kit you can move in.

15/12/2025

🙏 If you’ve followed along at any point this year — watched a video, saved a drill, came into clinic, joined Associates, messaged me about a ni**le, or even just quietly stole one rehab idea and got on with it — thank you. This stuff only matters if it helps real people move better and run happier.

Here’s what’s in the carousel:

1️⃣— Year End Recap
The behind-the-scenes moments. A reminder that the “work” isn’t always gym clips and sets/reps. Sometimes it’s the quiet stuff: reflection, perspective, and the tiny wins that keep you moving forwards.

2️⃣— YouTube
This year YouTube became more like a rehab library than a “channel”:
• 834 subscribers
• 73,267 views (up 110%)
• 1.5K hours watched
• Hours watched by viewers up 236%

That last one matters. It means people aren’t just clicking and leaving. They’re staying, learning, and actually using what’s there. That’s the goal: education that changes behaviour.

3️⃣— Instagram
The daily conversations and the real-time coaching:
• 4,549 followers (up 10%)
• 126.5K views (up 9%)
• 340 posts (up 4%)

Not every post is for everyone. But if one post saves you from an avoidable flare-up, or helps you make a smarter training call, that’s a win.

4️⃣— PhysioRun Associates
This is the part I’m most proud of because it means more runners getting support, not just “me doing more”:
• 88 associates (up 15%)
• ~170 classes on demand (up 30%)
• 30 exercises that won’t ever be done again (up ~30%)
Moment of silence for every drill that sounded sensible on paper and turned into a full-body ambush.

5️⃣ — PhysioRun.net
The Hub is growing and it’s properly global now:
• 9.1K views (up 10%)
• 5.1K visitors (up 6%)
• Top countries: UK, USA, Ireland, Canada, Australia

Different places. Same runner problems. Same need for simple, evidence-led guidance that doesn’t catastrophise pain.

6️⃣— The year to date collage
This is the reality behind the numbers: clinic work, class content, community, and the system getting stronger.

12/12/2025

Full round today at with — winter sun, zero wind, and that rare feeling of everything just… flows.

Then topped it off properly: Cullen skink + a panini in the clubhouse. Golf weather like that in December should be illegal.

11/12/2025

The Calf Cartel is now in session.

If your calves only show up when you cramp at 18 miles, we need a word.
This reel is all about turning those jelly legs into springy shock absorbers that actually help you run, not haunt you at 3am with toe cramps.

In The Calf Cartel we:
• Wake the ankles up with smooth, simple prep
• Load the calves in positions that actually look like running
• Blend strength + control so your lower legs can handle hills, speed work and race day… not just a gentle jog round the block

Stronger calves =
• Better push-off
• Less overload on the shins, knees and Achilles
• More confidence every time your foot hits the ground

If you’re stacking the miles but still skipping calf work, you’re building your house on sand.
Watch the reel, steal a couple of drills, and start paying your “calf tax” a few times a week. Your future races will thank you.

Follow for more runner-strength ideas and jump into the next class if you want your calves to join the cartel properly.

10/12/2025

Celebrating patient success with a HUGE congratulations to Beth!

Beth crossed the NYC Marathon finish line in 3:47, guided and supported by physio James. Hard work pays off, and moments like these remind us why we love what we do. 💛✨

10/12/2025

09/12/2025

What do you want for Christmas?

A goal… or a plan?

From Hyrox to marathons to world champs to Olympics and Paralympics —
the standard is the same:

Clarify the target.
Control the process.
Repeat it long enough.

So, answer this honestly:
What do you want to achieve — and how bad do you want it?

Here’s your 3-step Christmas challenge:
1. Write your 2026 goal in one sentence
2. List the 3 weekly habits it requires (training + strength + recovery)
3. Do week one before New Year

If you want it, prove it.

Drop your goal below — I’ll help you tighten the habits.

06/12/2025

When the Christmas rush starts to fatigue you… you reach for the SYFA. 🎄⚡️

Shopping, school shows, end-of-year deadlines, extra training, clinic chaos… December has a habit of turning “just tired” into full-body fog.
Most people double down on coffee. The Not Normal ones upgrade their SYSTEM.

That’s where SYFA comes in.

I use SYFA on heavy clinic days and longer run blocks because it’s not just “another vitamin drink” – their SYENCE™ process turns fat-soluble ingredients into water-soluble form, meaning your body can actually use what you’re taking in, with up to 185x greater bioavailability compared to standard formulas.

So instead of:
• 3 coffees and a sugar crash ☕️🍩
You get:
• Clean energy
• Sharper focus
• Hydration that actually supports performance
• A simple daily ritual that matches the way you want to feel, not just how you’re currently coping

When the Christmas rush hits and you feel your battery dipping, that’s your cue:
👉 Move a little
👉 Breathe a little
👉 Then reach for the SYFA

If you want to try it, I’ve sorted a discount:

🔗 Use PHYSIORUN15 at: https://www.syfa.com/PHYSIORUN15
to save on your first order and start feeling Not Normal (in the best way) this December.

06/12/2025

Another lovely round at — and it was all about that dramatic back nine this time.

Out with , proper banter, proper views, and somehow I’ve come away a few skins better off (rare scenes). If you’ve never played Cruden Bay, it’s the kind of links that makes you feel like you’re golfing inside a postcard… right up until it asks you to prove it with your swing.

Aberdeenshire golf at its finest: wind, wild coastline, and holes that live rent-free in your head on the drive home.

Save this one if you’re building a Scotland links bucket list.

04/12/2025

Welcome to The Hip Lab — where we build hips that can hold form when you’re tired, not just look good in a mirror.

Why strengthen the hips (especially for runners)?
• Better pelvic control = less side-to-side collapse and less “hip drop” late in a run
• More knee stability = fewer grumpy knees on hills, speed, and downhills
• Less “overuse borrowing” from calves/hamstrings/TFL when your glutes forget their job
• Stronger single-leg mechanics = cleaner stride, better push-off, more efficient movement
• More resilience for turns, trails, cambers, and fatigue

What’s in today’s lab report:
• Curtsy lunge (glute med + control under rotation)
• Leg lifts (simple, spicy, and honest about weakness)
• Banded deadbugs (core-to-hip connection: ribs down, pelvis steady)
• Banded abduction wall slides (glute med endurance without cheating)
• Banded standing clams (hip external rotators for knee tracking)
• Banded knee kicks (hip flexor + control, not just “swing the leg”)

Save this reel and run it 2–3x/week for a month. Your future self (and your knees) will send thanks.