08/09/2025
At Ashton Care, these principles are not just guidelines, they are how we have operated for over 40 years.
When Sue Newman founded our family-run care group in 1984, she built it on a simple belief: every person deserves care that treats them with dignity, respect and genuine compassion.
Here is how we live these values every day:
âś… Transparent from Day One
We respond to enquiries the same day, complete assessments within 24 hours, and welcome families to visit anytime, no appointments needed. Our open-door policy means you are always part of your loved one's care journey.
âś… CQC 'Good' Across All Services
All our homes and domiciliary care services maintain 'Good' CQC ratings. But we don't stop there, we continuously invest in staff training, from care assistants through to nursing and management levels.
âś… Consistent Care Teams
Unlike many providers, we keep the same care teams with each client. This means your loved one is not meeting new faces every week, they are cared for by people who truly know their needs, preferences and personality.
âś… No Hidden Costs
Our pricing is the same whether you are privately funded or supported by the local authority. Fair, transparent and honest, because choosing care is stressful enough without worrying about surprise charges.
âś… Family-Led, Community-Focused
Now led by Sue's daughter Rebecca, we remain proudly independent. This means decisions are made with care and compassion at the heart, not shareholder profits.
Over four decades, we have learned that trust is not given, it is earned through consistent actions, genuine care and being there when families need us most.
Because when you are choosing care for someone you love, you deserve a provider who shares your values.
Photo: Our dedicated care team creating meaningful moments through personalised activities with residents at Ashton Care.
When choosing care for a loved one, regulation and trustworthiness aren't just boxes to tick—they're the foundation of peace of mind. Here's what to look for: 🔍 CQC Registration & Ratings Every legitimate care provider must be registered with the Care Quality Commission.