Equi-Flex

25/01/2026

🔵 5 EQUINE MASSAGE MYTH BUSTERS
Let me clear a few things up 👀🐴

❌ MYTH 1: Equine massage is just a pampering luxury
✅ FACT: Massage is a functional therapy. It supports muscle health, circulation, joint mobility, performance and rehabilitation, not just relaxation.

❌ MYTH 2: Massage can replace veterinary care
✅ FACT: Absolutely not. Equine massage works alongside vets, physios and farriers as part of a multidisciplinary approach to horse welfare.

❌ MYTH 3: Any horse can be massaged the same way
✅ FACT: Every horse is different. Age, workload, history, conformation and behaviour all shape how, and if massage is appropriate.

❌ MYTH 4: If it hurts, it’s working
✅ FACT: Nope. Effective massage should never cause pain. We’re looking for softening, release and positive responses, not discomfort.

❌ MYTH 5: Anyone can offer equine massage after a short course
✅ FACT: Proper equine massage requires anatomical knowledge, correct training, insurance and ongoing CPD. Your horse deserves qualified hands.

✨ Bottom line:
Equine massage is evidence informed, welfare focused, and when done correctly, a powerful tool in keeping horses comfortable, balanced and performing at their best.

💬 Have you heated any other equine massage myths? Pop them in the comments ⬇️

Careers in Professional Equine Massage 🎓 visit
www.woldsequinemassage.co.uk

24/01/2026

Great CPD learning here from Jenny Adamson - Equine Physiotherapy, Rehabilitation & Spinal Manipulation although I am incorporating many of these techniques in my sessions already, I love watching how other professionals deliver them. And I find recapping subjects you’ve already learnt about, there is always still lots of new things to learn!

I can feel new client resources on the horizon 🐴🤓

24/01/2026

I’m sure we all having amazing vets who go above and beyond to help our horses when they need it most. Let’s show our appreciation by nominating them 🤩

🌟NOMINATE NOW - VET PRACTICE OF THE YEAR🌟

Great veterinary care comes in all shapes and sizes. From busy practices to small teams and even one-person practices, there are vets doing incredible work every single day, often quietly, without much recognition.

This award is about celebrating those people and teams. The ones who go the extra mile for their patients, who support owners through the hard moments, and who care deeply about the animals and communities they serve.

If you know a vet practice — big or small — who deserves a recognition, this is your chance to nominate them. Whether you’re a client, a colleague, or someone who’s seen first-hand the difference they make, your nomination matters.

Self-Nominations are also welcome and it is free to self-nominate. Feel free to share this image below or email contact@equestrianbusinessawards.co.uk for a pdf poster complete with QR Code to nominate. Perfect for emails, invoices or on display in your practice.

24/01/2026

🌟 Getting to Know Your Equine Professional

Excited to introduce an equestrian business who has been a pivotal part of my own business growth over the past two years and thrives to support both horses owners and fellow businesses.

Exclusivia Equine Agents | UK 🇬🇧

🐴 Introduce yourself

I’m Sasha, founder of Exclusivia Equine Agents. I work with private clients and equestrian businesses to source quality horses by providing guidance, market insight, and professional support throughout the buying process.

🐴 Your greatest achievement

Building a trusted reputation in a competitive industry working with equestrians and businesses such as colleges, RDA centres and riding schools. A big highlight was winning Best Pet related Service with the Animal Star Awards!

🐴 Why did you start your business?

I saw a gap for transparent, client-focused support when buying horses. Too many people felt overwhelmed, misled, or didn’t know where to start — I wanted to change that and make the process clearer, calmer, and more informed.

🐴 What do you love most about your business?

Helping clients make confident informed decisions, the excitement of finding the next best friend and knowing I’ve played a part in the start of a successful partnership between horse and rider. I love each and every journey with my clients!

🐴 What do you find most challenging about your business?

Managing expectations in a fast-moving market while always staying true to my values of honesty and integrity — even when it means saying no. Expectations need to be realistic.

🐴 Your future goals

To continue growing Exclusivia Equine Agents as a respected, go-to name for horse sourcing, keep expanding my professional network, and keep raising the standard of how horses are bought and sold.

Amazing achievements here from Sasha and an amazing business supporting you to source your equine friends. Give their page a follow for more information on client and business support 🤩

If you have an equestrian business and would like to join in to share your amazing businesses, drop me a message. I am looking for any type of equine businesses out there to show case the diverse range of services provided for horses and their owners.

24/01/2026

My clients will often hear me say “it might not look like I’m doing anything” as I stand very still with my hands positioned in specific places, taking deep breathes, focused, silent and waiting for the horse to show me their response. In this moment I’m actually doing a lot, although it might not look like I am!

The biggest releases often come from the lightest, most gentle, patient connection with the horses body 👌I’m learning so much more about this through my Craniosacral course!

This is one of the most misunderstood — and most important — responses we see in holistic work.

These signs are not random. They are indicators of nervous system regulation.

When we use gentle, intentional techniques like acupressure, fascia work, or slow-touch bodywork, we’re not just working on muscles or points — we’re communicating with the nervous system. Specifically, we’re helping the body shift out of a state of protection or vigilance and into a state of safety.

Many modalities you should and will see these responses - Red light, Kinesiology taping, craniosacral therapy. But people truly question when you see a therapist "barely" touching the animal, with big releases.

Yawning, licking, chewing, deep sighs, soft eyes, and even dozing are common signs that the parasympathetic nervous system is engaging — the part of the nervous system responsible for rest, digestion, healing, and emotional processing.

In animals, emotional and physical tension are deeply connected. The body often holds experiences, stress, and adaptations that never had a chance to fully release. When the system finally feels safe enough, it lets go — quietly, efficiently, and often without drama.

This is why force is never required in effective bodywork.
And why subtle techniques often create the deepest change.

If you’ve ever witnessed this and wondered “Am I doing something wrong?” — the answer is usually the opposite.

You’re doing something right.

💬 Have a question you’d like featured next Wednesday?
Drop it below or send it in — we’re listening.

Like this post? Share it so others people can learn too!
https://holistic-animal-studies-by-angels-animals-llc.thinkific.com/

23/01/2026

These photos captured today, was a very special moment. This little guy needs patience, understanding and respect of his boundaries. At the end of the session, I felt quite emotional seeing the impact my work had had on him. Using acupressure, light touch and Craniosacral therapy techniques we were able to release Sparky’s nervous system, which enabled him to relax, release and unwind. It was magical to see the transformation in him 🥰

22/01/2026

22/01/2026

Anyone else very excited about this from Wolds Equine Sports Massage Approved Courses and KM Equine Services 🐴🤓

✨ Excited to finally share… this is currently in production! ✨

An Equine Anatomy Book, hand-drawn by me, created as a simple, easy learning guide for better understanding.

Equine anatomy broken down into clear, practical concepts, using straightforward language and illustrations you can recognise, explain, and confidently apply in the real world.

Created in collaboration with Olivia, vet physiotherapist and owner/lead tutor at the highly respected Wolds Equine Sports Massage Approved Courses, this book brings together hands-on experience and proven teaching methods. Olivia’s depth of knowledge and easy-learning methodology ensures the language is clear, accessible, and designed to truly support understanding, not overwhelm it.

This isn’t a textbook that gathers dust.

It’s a working companion. A book for your toolkit and your tack room. Something to help you study, revise, demonstrate, and explain anatomy with confidence.

Ideal for:

• Equine students at all levels, including physiotherapy, massage, and other therapy or qualification pathways

• Instructors, coaches, and therapists wanting clear, visual ways to explain anatomy to clients

With an annotated skeleton and muscle flash cards included, this guide is being built to be practical, visual, and genuinely useful.

✨ I’d love your input:

What bonus features or extra content would you love to see included? 🐴

22/01/2026

Just over a week to get your orders in and I’ve got a super duper offer of 15% off this January for my clients and fb friends. Check out their new spikey massage balls 🤩

https://epiony.com/collections/massage-therapy/products/the-spiky-massage-ball?variant=51594743054672

Orders can either be delivered direct to your door (additional costs for postage), I can drop them off at your yard when I’m there or you can collect from BL3.

Drop me a message to place your order 🐴 😃

Epiony order time 🤩

I’ve had quite a few people enquire about ordering Epiony products after this chilly weather!

Equi-Flex is a stockist and can offer clients a super duper discount on their heat pad, heat pad plus, massage balls, the new spikey massage balls and massage mitts.

I’m going to be placing my next order after Jan payday so Monday 2nd Feb. If anyone would like the current price list, let me know and I’ll send it over to you 😊