12/01/2026
š¤ AI voice cloning is quickly becoming one of the most convincing scams businesses face.
AI voice cloning uses short audio clips (often taken from videos, voicemail greetings or social media) to recreate someoneās voice. Scammers can then sound exactly like a director, manager, or supplier and make urgent requests - usually for payments or sensitive information.
Why is it so effective?
It's simple. It's because we trust voices.
When a call sounds like your boss saying, āI need this paid nowā, people act fast and donāt question it. These scams rely on urgency, authority and familiarity - not dodgy emails or spelling mistakes.
So, how can your business stay safe?
š¹ Never approve payments or data changes based on voice alone
š¹ Introduce call-back or verification procedures for financial requests
š¹ Limit publicly available voice content where possible
š¹ Train staff to pause and challenge āurgentā requests
Vigilance now isnāt overcautious; itās becoming a core part of running a resilient business!