08/05/2026
Why matters: Carla’s story
Following the successful launch of SAIF’s national campaign on Friday, we are sharing the first in a series of powerful case studies that highlight the vital role of the independent funeral director.
This moving film features Carla, who experienced first-hand the emotional hole an unattended funeral can create for some bereaved people.
Carla’s mum had initially requested a direct cremation, thinking it was the simplest option. However, Carla shares the reality of that experience - the distress of a poorly managed removal and the deep sense of isolation felt by a family left without a chance to say a proper goodbye.
But by turning to a local funeral director like Village Undertakers, Carla found the guiding hand she needed. Her story is a poignant reminder that a funeral is so much more than a process to be managed - it is a vital act of remembrance and closure that requires a human touch.
Watch Carla’s story below to understand why we are fighting to take back the narrative for independent funeral directors.
