http://www.wearefitnessinc.com/

Fitness Inc., 5C Woodford Road, Bramhall (2026)

28/01/2026

This is what we do!

David came to us having already lost a few kilos by himself, before hitting a plateau and feeling stuck

He wanted to kick start his weight loss again, to help improve his blood pressure, as well as his health over all

We started off looking for the ‘easy wins’ to improve his diet; to get more protein and fibre in, to reduce overall calorie intake, without him feeling like he was starving himself or ‘on a diet’

David trained in the gym twice per week, mostly focussed around getting stronger and building/maintaining muscle and improving some weakness and shoulder issues, plus a session a week programmed for him to do at home, on his own

We also looked at how active he was outside of the gym and ways of increasing his activity around being busy with his business… which his dog Ella (in the second picture) particularly enjoyed over the summer, along with him having to slot in a few extra ‘X-trainer half hours’ to make up for the days when work took over (and improve aerobic health)

So far, he’s roughly 12kg down from when we started (closer to 22kg with the work he’d done on his own, first) and almost 5 inches down around his middle… which is highlighted in the pictures by the fact he had a gilet and hoodie on underneath his coat (compared to only the coat in first picture!?)

Whenever you’re ready to start building the foundations of a healthier lifestyle, to see results like these and feel your strongest, fittest and most energetic, drop us a DM and lets have a chat about how we can help

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14/01/2026

Why you struggle to make the new years fitness resolutions stick

Swipe ➡️ and if you’re ready to actually make lasting changes to see and feel visible results in 2026, the drop us a DM and let’s have a chat about how we can help

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10/01/2026

It’s the start of January, that new year boost in motivation is probably still doing its thing and getting you into the gym…

But that will NOT last

You will NOT feel motivated to go and train all the time

You know that, because it’s probably what happened last year… and the year before

Joined a gym, full of motivation and good intentions, only to lose that motivation and the monthly gym membership fee!?

1️⃣ Understand that you won’t feel motivated all the time

Expect it and still show up to the gym anyway… this will build confidence that you can make change and build regular exercise into your lifestyle

2️⃣ Have someone in your corner, to hold you accountable to getting it done, even at those times you don’t feel like it

That’s where we come in…

Working with you to build a plan that suits you and fits into your schedule

And be there checking in on you, to make sure you’re ticking the boxes, building solid habits and getting the results

If you’re ready to make this year different, to actually get the results you want from your diet and training and make them stick

Drop us a DM and let’s have a chat about how we can help

…

05/01/2026

You probably know what you want to achieve with your new year’s fitness resolutions

It’s probably something along the lines of losing a certain amount of weight on the scales, or dropping a number of inches from round your middle, or maybe even running a 10k

Which is great, in that it gives you the destination you’re wanting to get to

But what it doesn’t do is give you the road map of how to get there… nor does it set you up with the habits you need to maintain those results

I’d argue, it’s more important to look at the behaviour goals you need to put in place to make achieving the results you want, almost inevitable

Think of it like a tick box exercise towards creating a lifestyle that allows you to become a healthier, fitter, stronger version of yourself

Where you have a list of 3-5 actions to tick off each week

And if you do that each week, it’s not only going to move you closer to the results you’re aiming for…

But it’s also laying the foundations for you to become the sort of person who trains regularly and eats mostly whole foods and who maintains a healthy and active lifestyle

If you’re ready to start building that lifestyle and to get away from the yearly cycle of setting New Year’s resolutions, to fall off the wagon after a few weeks and never get back on again,

Let us help to set you up to succeed and be there to hold you accountable to ticking off your boxes each week, so you actually see results this year

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16/12/2025

December is a really good time to work on your all or nothing approach to fitness…

I’d argue most people see their diet and training as this wagon that they’re either ‘on’ or they’ve ‘fallen off’

They expect themselves to hit every workout, each week…
To be perfect with their diet and ‘eat clean’ for 6 or 12 weeks until they hit their goal weight or clothes size

Apart from life throws up curve balls; work gets hectic or the kids are ill and you miss a workout or two…
Someone brings a cake into work, or you have a drinks with friends and suddenly you slip up worth your diet…

Then they feel like they’ve fallen off the wagon and ruined their diet

During December, there is absolutely no way you’re going to be perfect with your diet and hit all your workouts

So. it’s the perfect time to work on that all or nothing mindset and realise it doesn’t have to be a binary choice between smashing the gym and eating clean 24/7 or binning it off because you have Christmas do’s

Understand that training is still a good thing to be doing, even if you can’t be fully in control of your diet and even if you’re not going to be losing weight

You can still make health conscious food choices when you’re not out at Christmas meals or drinks parties

And you’ll likely feel better for still making some time to train and eat some nutritious food, around all the festive food and booze

Plus, in the long run, its a tick in the box for the more consistent approach to your diet and training, rather than feeling like you’re constantly falling off the wagon

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11/12/2025

Burning off the mince pies and pigs in blankets is NOT a reason to get in the gym over Christmas…

But here’s 3️⃣ reasons to make time to train over the festive period:

1️⃣ You’re going to eat (and drink) more than normal over Christmas, which is going to include more carbs

But by getting in the gym and lifting weights, you’re giving your muscles a use for some of these carbs and so it will help to regulate your blood sugar levels and insulin sensitivity

2️⃣ Because you’re going to eat more, have a few late nights and the few drinks that go along with that, your energy levels will take a bit of a hit

Yes, training will also use energy, however it will pay you back in that it will make you feel like you have more energy…

So you can make the most of the time you get with friends and family over Christmas

3️⃣ It stops you breaking the habit and makes it easier to hit the ground running and get straight back into normal routines in the new year

And if you’re ready to get a head start on your new year fitness goals, drop me a DM and let’s have a chat about how we can help

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09/12/2025

Ok, before you think I’m crazy, hear me out on this…

The gym is going to be at its quietest during December; most people will probably start to wind down as Christmas nears and all the Christmas dos take hold

So what better time to get used to the gym and get familiar with following a training programme and increase your confidence?

Because when January arrives, it’s going to be its busiest, so if you’ve already made a start, then you’re already ahead

Writing off December, thinking you’ll just start in the new year, spending the month eating and drinking because ‘it’s Christmas’ is probably isn’t going to make it easier to feel motivated and build new habits when January comes

In fact, by starting now and working around all the social gatherings and parties, you’ll probably learn a more balanced approach (which I’d argue will help you more in the long run)…

And it’ll mean you’re not feeling sluggish, lethargic and bloated when January does start

Even if you don’t lose any weight through December, you’ll probably thank yourself in January, for starting earlier

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29/11/2025

When it gets to this time of year, there’s two types of person…

There’s those that see December as Christmas; socials, work do’s, all the drinks, mince pies, boxes of chocolates in the office and think “screw it, I’ll just start again in January”

And there’s those that understand December is going to be a busy month, both socially and with work, but know that they need to make time for themselves and their health and fitness and make sure they have time to get in the gym

The first group seeing weight gain, feeling sluggish, unfit and low on energy as an inevitable side effect of December…

The second group see training as a part of their lifestyle, that helps them to mitigate all the social occasions through December and the festive period, allow them to feel good, maintain their energy levels and enjoy the festivities guilt-free…

The first group see the gym as a short term fix; something to be endured to help them lose a few pounds and fit better into their clothes…

The second group understand that training is going to help them feel good and look after their health, beyond just the weight loss

The first group will likely arrive in January and have a harder time hauling themselves back on to the wagon; undoing the bad habits they’ve slipped into, trying to summon the energy just to get to the gym and not still crave booze and chocolate

However, the second group will already have a head start, their energy levels wont be through the floor, they’ll already have some good habits in place and won’t feel like they have to overhaul their lifestyle

Which group do you want to be in?

If you want to be in that second group and want to be in a place to hit the ground running in the new year, then drop me a DM and lets have a chat

…

27/11/2025

There has never been more info out there about how to lose fat

And compared to when I started PT’ing 15 years ago, it feels like the principle of a calorie deficit is promoted much more than it was back then

A ‘calorie deficit’ might seem like a simple concept in theory

However in practice it’s not that easy to implement and maintain

Tracking calories ins’t an exact science
It can be hard to estimate the calorie content of foods (even if you’re weighing them)
The calories on labels can vary from the actual calorie content of the food
Your calorie requirements can (and will) change
Things like your hunger, sleep, mood, activity levels, social surroundings, hormones can all affect how much you (want to) eat
It can be time consuming measuring out portions of foods and using calorie tracking apps (as if we’re not busy enough!?)

*this doesn’t mean calories/calorie tracking isn’t useful at times and shouldn’t be done

Then if you add all the misinformation from online influencers in to the mix, that confuse things even more…

It can be easy to feel like you’re missing out on some magic secret and start searching for a miracle quick-fix

That’s where we come in

To cut through all the misinformation, to tell it to you how it is and give you the benefit of years of experience helping people get in great shape and improve their fitness

To help you understand the principles that underpin good nutrition and training and work with you to apply them to you and your lifestyle, through simple, repeatable actions and habits

Whenever you’re ready to build sustainable habits to get in great shape and feel your best, drop us a DM and let’s have a chat about how we can help

…

29/10/2025

There has never been more info out there about how to lose fat

And compared to when I started PT’ing 15 years ago, it feels like the principle of a calorie deficit is promoted much more than it was back then

A ‘calorie deficit’ might seem like a simple concept in theory

However in practice it’s not that easy to implement and maintain

Tracking calories ins’t an exact science
It can be hard to estimate the calorie content of foods (even if you’re weighing them)
The calories on labels can vary from the actual calorie content of the food
Your calorie requirements can (and will) change
Things like your hunger, sleep, mood, activity levels, social surroundings, hormones can all affect how much you (want to) eat
It can be time consuming measuring out portions of foods and using calorie tracking apps (as if we’re not busy enough!?)

*this doesn’t mean calories/calorie tracking isn’t useful at times and shouldn’t be done

Then if you add all the misinformation from online influencers in to the mix, that confuse things even more…

It can be easy to feel like you’re missing out on some magic secret and start searching for a miracle quick-fix

That’s where we come in

To cut through all the misinformation, to tell it to you how it is and give you the benefit of years of experience helping people get in great shape and improve their fitness

To help you understand the principles that underpin good nutrition and training and work with you to apply them to you and your lifestyle, through simple, repeatable actions and habits

Whenever you’re ready to build sustainable habits to get in great shape and feel your best, drop us a DM and let’s have a chat about how we can help

…

23/10/2025

I love seeing things like this from clients…

Same exercise, same reps, but almost double the weight in the second video (with good technique)

Seeing strength going up like this, over an extended period of time, shows that the boxes are being ticked and good habits around training are being built

☑️ Consistently training each week, for months and years
☑️ Following a plan and tracking what’s being lifted in the gym
☑️ Being patient and in it for the long run

This is how you make training a part of your lifestyle

Whenever you’re ready to make training a consistent part of the way you live your life, to see and feel the benefits of this in your strength, fitness, energy levels and in the way you look

Drop us a DM and lets have a chat

…

17/10/2025

The best time to plant a tree was 20 years ago; the second best time is today…

The same is true for strength training

Strength training consistently comes out as one of the bets things you can do to offset the effects of ageing

The more mobile you are, the stronger you are, the more muscle mass you can maintain, the more you’re going to be able to do and make the most of life

Strength training also helps to…

✅ Regulate blood sugar (as it helps to reduce muscle loss)
✅ Improve blood pressure
✅ Reduce the risk of osteoporosis
✅ Reduce all cause mortality

If you’re not already lifting weights consistently, each week

Then drop us a DM and lets have a chat about how we can help you with that

…

Fitness Inc.

28/01/2026

14/01/2026

10/01/2026

05/01/2026

16/12/2025

11/12/2025

09/12/2025

29/11/2025

27/11/2025

29/10/2025

23/10/2025

17/10/2025

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