29/05/2026
Choosing a fresh start can feel like proof you didn't get it right the last time.
Research from behavioural scientist Katy Milkman tells a different story. Fresh starts create real psychological conditions for progress — and they are available far more often than we tend to recognise.
The full article explores the research behind the fresh start effect, why certain moments carry more psychological weight than others, and how to identify or deliberately create one for your own wellbeing — whatever is happening in your life right now.
https://www.elizabethsimpsoncoaching.co.uk/post/your-next-fresh-start-is-already-here