Pickford Opticians

22/01/2026

According to the DVLA, “You must be able to read (with glasses or contact lenses, if necessary) a car number plate made after 1st September 2001 from 20 metres.” If you are at the opticians, the DVLA say this is equivalent to meeting, “the minimum eyesight standard for driving by having a visual acuity of at least decimal 0.5 (6/12) measured on the Snellen scale (with glasses or contact lenses, if necessary) using both eyes together or, if you have sight in one eye only, in that eye.”
You must also have an adequate field of vision – your optician can explain about this and do a test to check your field of vision.
If you have any concerns about your sight or simply haven’t had an eye test in the last two years, visit your local optician. An eye test can help you drive more safely, protecting both yourself and others.
Call us on 0138477326 to arrange your appointment.

What standard of vision is needed for driving?

21/01/2026

LAST FEW PIECES OF OUR DESIGNER FRAMES LEFT. JUST £99 INCLUDING SINGLE VISION STOCK LENSES. INCLUDES CK, DKNY, LACOSTE AND MORE.

19/01/2026

FEW REMAINING APPOINTMENTS LEFT FOR ROUTINE EYE TESTS THIS THURS AND FRI. CALL US ON 0138477326 TO BOOK.

14/01/2026

To all patients. We will be closed from 2pm today, Wednesday 14th Jan. Back open at 9am tomorrow. Sorry for any inconvenience. Please leave any messages on our answer machine with your name and phone number.

09/01/2026

‼️‼️Hiya. Sara here. Unfortunately due to the adverse weather, I am unable to make it into Brierley Hill today from where I live so the practice will be closed. Please leave any messages on our answer machine with your name and phone number and I will get back to you as soon as possible. Thank you for your understanding. Stay safe everyone ❄️☃️‼️‼️

07/01/2026

‼️‼️TO ALL PATIENTS‼️‼️
Due to recent weather conditions and upcoming warnings for Friday, we would suggest all of our patients to call the practice first before attending. Please leave a voicemail if the call is not answered. We will always try our very best to get into the practice regardless of the weather but sometimes circumstances are beyond our control. We thank you for your patience and understanding if circumstances do happen.

19/12/2025

We will be closing today at 2pm. back open Mon 5th Jan. We would like to wish all our patients a very happy Christmas and a happy new year. Thank you all for your continued support. Annas (Optometrist) and Sara (Optical advisor) ☺

15/12/2025

We have a few remaining appointments left this week for routine eye tests. If you'd like to book in before we break up for Christmas then please call us on 0138477326 👀👁️

15/12/2025

A reminder that we are closing for Christmas break this Friday at 2pm until 5th Jan.

12/12/2025

Just a polite reminder that we will be breaking up for Christmas holiday next Friday 19th Dec. Back open on Monday 5th Jan. If you have any eye emergencies over the festive period then please log on to www.primaryeyecare.co.uk where you can find a list of participating practices. Alternatively you can call 111 or go to your nearest eye infirmary.

08/12/2025

Few remaining appointments for routine eye tests this week. Wed -Fri. Call us on 0138477326 to book in and your last chance to grab a designer frame for just £99 including single vision stock lenses.

05/12/2025

A reminder of when we will be closed for the Christmas break.

To all our patients. A gentle reminder of when we will be closed for Christmas break.