Pickford Opticians

19/03/2026

The kids are breaking up soon for Easter. It's the perfect time to get their eyes tested. Call us on 0138477326 for an appointment during half term break.

18/03/2026

Spring is here and summer is not far off. We do prescription sunglasses starting from just £89 including frame and single vision UV400 tinted stock lenses or polarised single vision stock lenses from just £129 😎😎😎😎

09/02/2026

We offer NHS and Private eye tests. Routine appointments available this week. Call us on 0138477326 to arrange yours.
**Please note we are currently unable to offer emergency MECS or CUES appointments .

06/02/2026

Routine eye tests available next week Mon - Fri. Call us on 0138477326 to book in.

27/01/2026

Routine eye tests available next week Monday - Friday. Call us on 0138477326 to arrange an appointment.

22/01/2026

According to the DVLA, “You must be able to read (with glasses or contact lenses, if necessary) a car number plate made after 1st September 2001 from 20 metres.” If you are at the opticians, the DVLA say this is equivalent to meeting, “the minimum eyesight standard for driving by having a visual acuity of at least decimal 0.5 (6/12) measured on the Snellen scale (with glasses or contact lenses, if necessary) using both eyes together or, if you have sight in one eye only, in that eye.”
You must also have an adequate field of vision – your optician can explain about this and do a test to check your field of vision.
If you have any concerns about your sight or simply haven’t had an eye test in the last two years, visit your local optician. An eye test can help you drive more safely, protecting both yourself and others.
Call us on 0138477326 to arrange your appointment.

What standard of vision is needed for driving?

21/01/2026

LAST FEW PIECES OF OUR DESIGNER FRAMES LEFT. JUST £99 INCLUDING SINGLE VISION STOCK LENSES. INCLUDES CK, DKNY, LACOSTE AND MORE.

19/01/2026

FEW REMAINING APPOINTMENTS LEFT FOR ROUTINE EYE TESTS THIS THURS AND FRI. CALL US ON 0138477326 TO BOOK.

14/01/2026

To all patients. We will be closed from 2pm today, Wednesday 14th Jan. Back open at 9am tomorrow. Sorry for any inconvenience. Please leave any messages on our answer machine with your name and phone number.

09/01/2026

‼️‼️Hiya. Sara here. Unfortunately due to the adverse weather, I am unable to make it into Brierley Hill today from where I live so the practice will be closed. Please leave any messages on our answer machine with your name and phone number and I will get back to you as soon as possible. Thank you for your understanding. Stay safe everyone ❄️☃️‼️‼️

07/01/2026

‼️‼️TO ALL PATIENTS‼️‼️
Due to recent weather conditions and upcoming warnings for Friday, we would suggest all of our patients to call the practice first before attending. Please leave a voicemail if the call is not answered. We will always try our very best to get into the practice regardless of the weather but sometimes circumstances are beyond our control. We thank you for your patience and understanding if circumstances do happen.

19/12/2025

We will be closing today at 2pm. back open Mon 5th Jan. We would like to wish all our patients a very happy Christmas and a happy new year. Thank you all for your continued support. Annas (Optometrist) and Sara (Optical advisor) ☺