SH Virtu

Helping you, help others. Hi, I'm Siân. Ocean-lover, moonchild, business owner, and Mum.

With over 15 years experience, from luxury skin care & makeup to ethical yoga wear, financial services, and baking, I began working as a virtual assistant in 2022. As a creative thinker, I thrive on generating fresh ideas and providing innovative solutions to promote your business differently. Simultaneously, I have a passion for systems and processes, allowing me to streamline your operations effectively. So whether it's finding a way to share your knowledge & experience online, designing a poster for an event or migrating hundreds of clients between CRM platforms and organising your email inbox, I am the perfect person to ease some of the pressure you're putting on yourself to "do it all." Let me take on some of those tasks you find most challenging or time consuming, or that you just can't stand doing, so you can spend more time on whatever it is you love to do.

06/02/2026

Have you met 'Fawn'? She’s the fourth guest in the fight, flight, and freeze model. 🫠

I was recently reading about the 'fawn' stress response, and it struck me how often this shows up for women in business.

Fawning is when we seek safety by pleasing, appeasing, or prioritising everyone else’s needs above our own.

In your business or workplace, it often looks like:

- Over-agreeing to deadlines that feel impossible.
- Avoiding "difficult" or tedious tasks to keep the peace elsewhere.
- Taking on extra work just to maintain harmony, even when your plate is already overflowing.

As a VA, I see this a lot.

You think you’re being helpful, but it’s not sustainable. It leads to a dysregulated nervous system, neglected client relationships, a loss of focus on the passion that started the business in the first place, and eventually burnout.

The good news? You can rewire those unhealthy patterns. This is exactly why I created Rekindle. 🌿

If you've been in "fawn" mode for too long and elements of your work are feeling heavy, Rekindle is designed to clear the slate.

It's about streamlining your workflows organising your digital world, and developing your own self-help toolkit, so you can stop reacting to everyone else and start leading your business again.

Does this resonate with you? I know I am definitely prone to either Fly (run away) or Fawn when it comes to things feeling difficult!

If you need a little TLC to get back on track, drop me a DM about Rekindle.

04/02/2026

Are you overpaying for your AI?

ChatGPT has become the "Hoover" or "Sellotape" of the AI world - it’s the name we all know and default to. But just because it’s the most famous doesn’t mean it’s the only (or the best) option for your business.

If you’re already running your business on Google Workspace, you’re likely already paying for Gemini Pro without even realising it.

I’ve recently moved my own processes over from ChatGPT to Gemini, and it’s been a total breath of fresh air. The responses feel a bit more "human" and intuitive, which makes it a brilliant partner for working through my ideas.

But a little word of caution: AI is here to do the legwork and save you time, not to replace your soul. Copying and pasting straight from any AI is a bit of a red flag - it’s usually quite obvious and can really put people off.

Your audience is here for your voice!

I use Gemini to get the ball rolling, but I always proofread, fact-check, and add that final human touch to make sure it aligns with my values.

Would you like me to share a post on exactly how I migrated all the knowledge and custom instructions I had in ChatGPT over to Gemini?

Let me know in the comments if you're curious, or tell me - are you still team ChatGPT by default, or going to give Gemini a try?

03/02/2026

Does anyone else find that their brain starts taking the scenic route when proofreading?

When you are deep in the "doing" of your business, it is so easy to become blind to your own typos. I use this font-swap trick all the time to ensure the work I deliver for my clients is polished and professional.

It is a small, creative tweak that saves a lot of headspace.

Have you tried this before, or do you have another secret for spotting those pesky mistakes?

Let me know below! ⬇️

29/01/2026

Lovely couple of hours at the meeting this morning with , at in Nailsworth

So many amazing women sharing their businesses and stories, and a wonderful Fizziology session with Stephanie who had us all laughing our socks off!!

This was my first meeting and having dipped my toes into a couple of hardcore networking groups in the past, I was very apprehensive about attending.

I can honestly say this was completely different, in all the best ways!
It felt friendly and inclusive, low pressure and most of all fun!

I introduced my business and was also able to talk about reKindle - I forgot to mention the £50 discount I have at the moment for booking before February 14th, so if any of you who were there are seeing this, that's for you!!

27/01/2026

We have all been there, haven't we? Some days the creativity is flowing, and other days, you look at your content calendar and feel exactly like Doris.

When you started your business, I am betting it was because you had a passion for what you do, not because you wanted to spend hours battling with tech or overthinking an Instagram caption. If the digital admin is starting to feel like a slog, remember that you do not have to do it all alone.

I love taking on the tasks that feel heavy for you, whether that is wrangling your inbox or brainstorming fresh ways to share your story, so you can focus on the parts of your business that actually make you feel inspired.

Ready to find your spark again?

If you want to move away from the "cannot be arsed" phase and into a more sustainable way of working, come and join me this April for my retreat, ReKindle.

It is designed specifically to help you lighten the load. We will be diving into:

🔸How to get the most out of Instagram without it draining your energy.
🔸Designing with ease using Canva.
🔸Utilising AI tools to save you precious headspace.

Send me a DM with the word REKINDLE for more details, or click the link in my bio to book your spot!

26/01/2026

Some days business as usual feels like a lie.

I’ll be honest, I am often guilty of "burying my head" to protect my peace. As an empath, I feel the weight of the world deeply. If I consume too much of what is happening in Gaza, Ukraine, or the current state of the US, it takes a severe toll on my mental health.

I know I’m not alone in that protective silence.

But there comes a point where the noise becomes too loud to ignore.

We are living in a time where we can see the truth with our own eyes. From every angle, through every phone lens, we see the reality of what is happening. Yet, we are met with official statements that present bare-faced lies as facts.

And while the headlines are filled with this orchestrated chaos, the terrorising and murder of innocent people in broad daylight, the incarceration of children, by a government agency, I cannot shake the fact that it feels like a massive distraction. A month has passed since the deadline for the release of the Epstein files, yet 99% remain buried.

As a human being my heart hurts and my head hurts.

I am not American, but I believe that to stay silent is to be compliant. We are being told to look away, to stop trusting our own senses, and to accept a version of reality that doesn't exist.

I'm speaking up today because authenticity in business means nothing if we aren't willing to be authentic about our humanity.

I am sad, I am outraged, and I am scared. Scared for my friends, relatives and colleagues who live in the US, and scared for what the future of this world looks like.

13/01/2026

When you're constantly working IN your business, there's rarely time left to work ON it.

Rekindle is designed to change that.

Across a long weekend you'll step back from the day-to-day, reflect on what's actually working, and learn practical ways to simplify how you run your business.

Alongside the practical side, there's space to slow down through yoga, meditation, and other grounding well-being practices, supporting your energy and focus as you make changes.

Less pressure, more intention, and time back for what matters.

shvirtu.com/rekindle

12/01/2026

One of the most common things I hear from self-employed women is this:
"I know something needs to change - I just don’t have time to figure out what.”

When you’re constantly working in your business, reflection becomes the thing that’s always postponed. And without space to zoom out, it’s hard to work differently - especially when you’re exhausted.

ReKindle is designed to give you that pause.

Across a long weekend in the Cotswolds, you’ll step away from the day-to-day, reflect on what’s actually working, and learn practical ways to work smarter - so your business supports your life, not consumes it.

📍 24–27 April 2026
📍 The Cotswolds
🔗 shvirtu.com/rekindle (the link is in my bio)

Address

Brimscombe

Website

http://www.shvirtu.com/

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