02/10/2025
I've been thinking a lot about the beautiful unfolding.
Creativity comes best to me, when I’ve spent time with powerful women. This was a real subject of conversation at a recent women’s morning I attended.
The beautiful unfolding.
We are constantly evolving and becoming and undoing and unfolding. Shedding our old selves in place for the new.
And that can be some scary ass s**t!
As October rolls in…the season of the witch, the shedding, the soft reckoning.
This time of year always hits differently, the veil gets thin, the shadows get louder
and the pressure to “show up” like everything’s shiny just feels… wrong.
And my black hearted soul damn well loves being draped in black and living my best witch life.
Honestly? I’m not here for the glow-up era right now.
Controversial? No - because I’m here for the un-glossed version.
The version of us that’s raw, unraveling, becoming - slowly and softly, like leaves. Like rituals. Like women remembering who the f**k they are. (Season of the witch, remember).
The beautiful unfolding doesn’t care about your Q4 strategy.
It’s not loud. It’s not linear. It’s not something you can schedule.
It’s choosing rest before burnout.
It’s grieving versions of you that once fit.
It’s letting go of the s**t you wanted to be ready for by now.
The reality is, our businesses and brands come on that journey with us.
They stretch.
They pause.
They shapeshift.
Just like we do.
So if you’re in that in-between place…
Not quite burnt out, not quite reborn…
Know this:
You are not broken.
You are not behind.
You are in the beautiful unfolding.
Mockup: .studio
Networking morning: