23/02/2026
On 23rd February, we’re proud to mark Breastfeeding Network’s Helpline Awareness Day 💜
The Breastfeeding Network runs the National Breastfeeding Helpline in partnership with the Association of Breastfeeding Mothers providing free, independent, trained peer support for families, 24 hours a day, 7 days a week, 365 days a year.
Because feeding questions don’t just happen in the daytime.
🌙 Since launching overnight support:
✨ 4 in 10 callers have babies under 15 days old
✨ 82% are seeking support from an independent, trained person with infant feeding experience
✨ 93% say they felt less distressed or anxious by the end of the call
✨ 99% describe overnight support as extremely helpful
✨ 98% are satisfied or extremely satisfied with the support received
✨ Nearly one quarter of callers are from the most deprived communities
One third of callers contact the helpline more than once showing the trust families place in this compassionate, non-judgemental service.
This Helpline Awareness Day, help us spread the word. Whether it’s 2pm or 2am, no parent should feel alone.
💜 Save the number.
💜 Share this post.
💜 Let families know support is always there.