09/01/2026
A funny thing about this New Year: in conversations at the clinic and in the village, people have said they couldn’t wait to get those decorations down and out of the way. Not in a grinchy sort of way, just… done with it.
It feels like the festivities have expanded over the years, more planning, more hosting, more keeping-everyone-happy, so by the time we reach January we’re wrung out. And then, as if on cue, we get hit with “New Year, New You” messaging.
The trouble is, those slogans used to pop up on the odd billboard or magazine cover. You’d roll your eyes and move on. Now, with social media, it’s everywhere, constantly. No wonder people have had enough. We’re saturated. It’s not that making changes is bad; it’s the noise around it that makes folk switch off.
That’s probably why there’s a quiet shift happening this year: people starting their “new year” in February or March instead. It makes sense. The weather eases off, the mornings get lighter, the body isn’t in full survival mode. Motivation isn’t dragging itself through treacle.
Some of you spotted that we suggested the opposite recently, starting before the New Year, right in the middle of the chaos. Not big goals, not reinvention, just tiny, steady behaviours so that when January hits (cold, dark, tired), you’re not trying to start from nothing.
That’s really the heart of what we do here at Trueform. No rebrands of the self. No “new you”. Just small, consistent work with the body you’ve already got, so it supports you through the year, not just at the tidy moments.
We believe most change doesn’t come from willpower or slogans. It comes from paying attention to your body, understanding what it’s telling you, and finding simple movements you can stick to, even when life’s busy, noisy or a bit much.
If you’re already off to the races this January, great. If you’re waiting until the thaw, also great. And if you quietly started in December when everything was loud, well done, that’s not easy.
Whatever your timing, it’s not about a “new you”. It’s about looking after the one you’ve got, properly, and over time.