22/01/2026
Veganuary (a portmanteau of "vegan" and "January") is an annual campaign by a UK nonprofit organization that promotes and educates about the vegan lifestyle by encouraging people to follow a vegan diet for the month of January.
Overview
The movement, launched in 2014, encourages people to try eating only plant-based foods for 31 days to protect the environment, prevent animal suffering, and improve human health. Participants sign up online to receive free resources, including meal plans, recipes, nutrition tips, and daily support emails to help them through the challenge.
How to Participate
To participate, the main rule is to avoid all animal products for the month, including meat, fish, poultry, dairy, eggs, and honey. The official Veganuary campaign website offers extensive support:
Recipes and Meal Plans: Access a database of delicious vegan recipes for breakfast, lunch, and dinner, along with 10 structured meal plans.
Support and Guidance: Receive 31 daily coaching emails and a downloadable starter kit to help with the transition.
Eating Out Information: Discover which restaurants and cafes offer vegan-friendly options, as many major chains launch special vegan menus during January.
Product Information: Find guides on vegan alternatives available in shops and supermarkets, which often run special offers during the campaign.
Benefits and Impact
Millions of people worldwide have taken the pledge since the campaign started. Many participants report various health benefits, including increased energy, improved mood, and lower cholesterol. The campaign also drives significant corporate change, with over 1,480 new vegan products and menu options launched in January 2025 alone. Research shows that many participants continue with a permanent diet change or a significant reduction in animal product consumption after the month ends.
You can sign up for the free challenge on the official Veganuary website.
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