The 1:1 Diet by Cambridge Weight Plan is the basis of a flexible range of weight management programmes aimed at both men and women. The 1:1 Diet products can be used as the sole source of nutrition for weight loss with nutritional assurance or combined with conventional food for more gradual weight loss and weight management. The 1:1 Diet, originally known as The Cambridge Diet, was launched in th
e UK in 1984 and has helped more than 30 million people worldwide lose weight and live healthier, happier lives. We can trace its roots back to the 60s, when biochemist Dr Alan Howard started to research the perfect diet. Since 1984, when The Cambridge Diet became commercial in the UK, more than 30 million people from all over the world have used our help, support and products. We’d like to think that the dieter's experience of Cambridge Weight Plan is a bit like having a friend by their side. More like a really supportive, knowledgeable, wise and experienced friend cheering them on. In 2018, the plan was renamed The 1:1 Diet by Cambridge Weight Plan because we’ve always been about one-to-one. Our biggest asset has always been one-to-one relationships, whether that’s between a dieter and their consultant or between a consultant and their team. Our brand is built on these relationships and we wouldn’t want it any other way.
