Sarah Kidson - Postnatal Doula & Infant Feeding Support

28/10/2025

⬇️

Findings from a recent Cochrane review show that mothers who have skin-to-skin contact with their babies in the first hour after birth are more likely to exclusively breastfeed for the first six months of the baby’s life. Exclusive breastfeeding brings many health benefits for mothers, babies and health systems.

Read more:
https://centerforbreastfeeding.org/cochrane-review-2025

25/10/2025

It’s been a whirlwind of activity here over the past few weeks.

❤️ Finishing up regular support sessions with a couple of clients (though I’ve seen one of them twice since, and have plans to see the other after half term)

🧡 Continuing with other ongoing postnatal clients - it’s wonderful to continue the journey alongside families, as their little ones get older

💛 Working in a shared care model with another gorgeous doula, providing sibling doula support for a first born child whilst their mamma was in labour and birthing a new addition to their family

💚 Working with families on antenatal sessions, planning for their new arrivals, including preparing for breastfeeding & breastfeeding considerations in birth preferences/ wish lists

💙 Infant feeding support 1:1s with families and their new arrivals

💜 Supporting at more NHS sessions than usual (as I put some of my other regular work commitments on pause for a month whilst on call)

16/09/2025

😞

16/09/2025

One of my current clients has kindly gifted my children some very special doughnuts for their tea tonight 🍩

They’re from and look epic.

They are:

Chris Hemsworthy - red velvet cake doughnut, red glaze, cookie buttercream, chocolate cookie chunks & dark chocolate

Sprinklefield - pink vanilla glaze & sprinkles

(She very kindly offered me one too, but they’re totally not my thing!)

04/09/2025

Lots of questions recently about which brands of things I'd recommend, and the answer is, I wouldn't!

On an individual basis working with families I will provide information about types of products, and sometimes guidance if asked, for example on teat shapes, shield sizes, pump types, but that will be based on the whole picture of their situation, what they want and need.

But I'm not, and never will be, an Influencer.
The reason being, I don't WANT to influence you in any way! This is your journey, not mine.
Breastfeeding support should be completely individualised, holistic and impartial. It should not be funded by marketing departments who have an ulterior motive.

Companies often ask to partner with me and promote their products, and some of those products I actually genuinely love! But as a breastfeeding professional, it's not something I'll be doing. (Even if the pay check is pretty tempting sometimes 🤣)

It's not about stopping those that are breastfeeding from using or having information about products (oof though there are some things that need to get in the bin). I live in the real world where most families use some sort of breastfeeding tool or equipment, pumps, shields, bottles and more...I know families use them and fully support them. But each family's choice will be different so it'll never be 'one size fits all', and those decisions shouldn't be impacted by marketing.

When we're breastfeeding we're often vulnerable, and at times feel desperate. We'd do anything to make sleep better/get rid of pain/boost supply/settle our unhappy baby/get them to take a bottle, so we're a target audience for companies to persuade us they can help (when they often can't, or even make things worse) And it's usually done in a way that really undermines breastfeeding, and what we think and feel about ourselves.
It's unfair to exploit people in this way.

So, no, you won't find me recommending or endorsing any brands. (Unless Tom Hardy needs some help advertising his new show, and I'll do that for free. Actually I'll pay him!)

25/08/2025

I’m delighted with my knitted b**b prize from the Association of Breastfeeding Mothers Conference 2025 - thank you so much 🙏🏻

25/08/2025

💛 Doula Café at the Happy Mama Hub 💛

Are you preparing for birth or adjusting to life with a newborn? Looking for a space where you can ask questions, chat openly, or simply enjoy a cuppa. Pop down to The Happy Mama Hub on Tuesday 26th August between 11.30am - 1pm and join us.

This relaxed session is hosted by Cambridgeshire Doulas - so come along, grab a slice of cake or some lunch, and connect with other local parents in a welcoming space.

☕ What is a Doula?

A doula is someone who offers emotional, practical, and informational support during pregnancy, birth, and early parenthood. At the Doula Café, we’re here to hold space for you—whether you want to ask questions, explore your options, or simply share how you're feeling over a cuppa. We offer a reassuring presence to help you feel more informed, confident, and supported on your journey.

👶🏼 Who’s it for?

Anyone preparing for birth or in the postnatal period, whether your baby is weeks, months or a year old - or beyond! No time limits, no judgment—just a warm, welcoming space.

📍 Where? The Happy Mama Hub, Brampton
🕒 When? Tuesday 26 August, 11.30am - 1pm

No need to book—just turn up, grab a drink, and settle in. We’d love to see you! 💛

If you can’t make the August date, our next planned Doula Café dates are Tuesday 30 September & Tuesday 28 October. Same times, same venue, same warm, welcoming invite.

17/08/2025

Well said, Lucy. Breastfeeding really is a wonderful parenting tool, for all ages of little ones.

01/08/2025

💔 We hear you

To those who don’t feel like celebrating World Breastfeeding Week — this is for you 💜

Maybe you're in pain. Maybe you're overwhelmed. Maybe you stopped breastfeeding - not because you wanted to, but because you weren't given the support you needed.

You’re not alone.

💔 80% of women who want to breastfeed stop before they’re ready.
Not because they failed — but because they weren’t supported.

This week isn’t just about celebration.
It’s about you.

If you’re finding it hard, if you have questions, or if you just need a listening ear — the National Breastfeeding Helpline is here for you.

No pressure. No judgement. Just real, human support - 24/7

Call 0300 100 0212 or send us a DM on social media anytime💜

Our trusted service is provided by The Breastfeeding Network (UK), with Association of Breastfeeding Mothers

🌟Please share to help us reach more mums and families who need us🌟

[ID: Close-up of child breastfeeding. National Breastfeeding Helpline. 0300 100 0212. World Breastfeeding Week 2025 logo.]

29/07/2025

🤰🏼👶🏼🤱🏼 Monthly Doula Café 👶🏼🤰🏼🤱🏼

We had a lovely time at the monthly Doula Café today - offering a warm, welcoming space for expectant and new parents to connect, share, and feel supported. 💜

As doulas, we hold space, offer guidance and bring kindness & wisdom ☕️ 🍃

A huge thank you to Tracy at BirthSense for hosting alongside me today.

Thank you Happy Mama at The Family Hub Cambridgeshire - Mother & Baby Wellness for having us.

If you're expecting, a new parent, or simply looking for a supportive community, we'd love to welcome you next month! Come along and meet some of the local members of Cambridgeshire Doulas ask questions, get info and signposting or just come along for a cuppa and some cake 🫖🍰

📅 Next Doula Café: Tuesday 26th August 11:30am - 1:00pm
📍 The Family Hub, Brampton

Tag a friend who might love this! 👇

29/07/2025

Part of yesterday’s shift with a postnatal client - re-stocking their fridge with some healthy, tasty meals, whilst looking after their baby so mama could sleep and have a shower.