18/01/2026
From starting my small business in January 2021 after attending an online yoga retreat with my Mum, it has been a fantastic journey making this business from scratch!
From re-teaching myself to sew on a machine to learning an elevator pitch, designing my brand logo, finding and buying eco friendly packaging options, fighting with social media algorithms (π ), building my own website and a network of stockists across the UK, to collaborating with other small local businesses π
In the style of a '5-Year Handmade By Emily Jayne Unwrapped', here are some figures I found pretty amazing:
379 Etsy Orders
451 Etsy Product Sales
108 5-Star reviews β
1 Award π
26 Markets across Cambridgeshire, the Fenlands, Norfolk and Suffolk.
2.5 Years managing my own website, after building it π»
273kg of Organic Flaxseed
~34kg of Yorkshire Lavender πΏ
4.2km of white cotton thread (yes, kilometres!)
~1.3km of coloured cotton thread
1589 Trees planted globally π³
I originally started my small business during lockdown to keep myself occupied and since then I have been running it alongside a full time job; which has meant alot of evenings and weekends gone keeping up with orders and social media trends in order to be seen online... After 5 years, it is time to reconnect with myself and practice the self care I have been advocating by slowing down, trying the hobbies i've been dreaming of and going on adventures.
It has been such a pleasure to see you all online in this supportive small business corner of Instagram,
Emily β€