25/09/2025
Have you heard of ICON? This week is ICON week…
ICON is a simple but powerful message to help caregivers cope with infant crying, it stands for:
I is for Infant crying is normal
C is for Comforting methods can help
O is for It's OK to walk away
N is for Never, ever shake a baby
And the ‘O’ is really important when you’re feeling overwhelmed.
If crying feels too much, it’s OK to put your baby in a safe place and walk away for a few minutes until you feel calm.
After a few minutes, when you’re feeling calm, go back and check on baby.
Not being able to stop a baby crying does not mean you are doing anything wrong. Remember this will pass – the crying will stop.
If you need support, please reach out via your GP or health visitor. In the Cheshire West & Chester area, you can contact a health visitor via a call to your nearest Children’s Centre (contact details on the ’Starting Well’ website).
And, of course, if you need help with feeding or suspect a tongue-tie, we’re here for you.
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We are Tongue Tie North West:
👶 We can help with all things baby feeding however you’re feeding your baby
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📆 Online booking link in bio
📍 Chester Clinic, CH1 6BS
Get in Touch:
📱 07548 837244
💌 DM / Email: emailus@tonguetienorthwest.co.uk�