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NLP Courses Our goal is to bring NLP to life. Tips and insights into Neuro-linguistic programming

Neuro Linguistic Programming
is a remarkable technology that unlocks many of the secrets of how the brain programmes itself. Once you learn thses patterns, you’ll be able to do what the most influential people across history have done. And our brand new and enhanced Neuro Linguistic Programming (NLP) Practitioner Course can absolutely help you unlock this true Potential. When you bring your conscious mind and unconscious mind together truly magical things can happen… through our NLP Practitioner course we will show you the tools and techniques to make them work together to enhance your world.

30/10/2025

𝗧𝗵𝗲 𝗥𝗵𝘆𝘁𝗵𝗺 𝗼𝗳 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀

Progress has a rhythm.

You can’t always hear it when you’re rushing, but it’s there — steady, patient, waiting for you to fall into step.

It’s not the rhythm of perfection.
It’s not the rhythm of motivation or big leaps forward.
It’s the rhythm of small, repeated actions that build something lasting.

The myth of constant progress

We like to imagine progress as a straight, upward line — a smooth climb from where we are to where we want to be.
But real growth is uneven.
It speeds up, slows down, loops back, stalls, then suddenly surges ahead.

𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗶𝘀𝗻’𝘁 𝗹𝗶𝗻𝗲𝗮𝗿 — 𝗶𝘁’𝘀 𝗿𝗵𝘆𝘁𝗵𝗺𝗶𝗰.

And if you can learn to move with that rhythm instead of fighting it, you stop burning out.

You start sustaining your growth instead.

What rhythm looks like

Rhythm looks like balance:
Effort followed by rest.
Focus followed by reflection.
Action followed by awareness.

It’s that ongoing loop:
Do → Notice → Adjust → Repeat.

That’s how real mastery happens — through cycles, not straight lines.

The secret to staying in rhythm isn’t force — it’s awareness.

When you’re aware, you notice when you’re pushing too hard or drifting off track.
You make tiny corrections before things become crises.
Awareness keeps progress smooth.

It turns discipline into something alive and responsive instead of rigid and exhausting.

If you want to create steady progress in anything — business, relationships, personal growth — think in rhythms, not resolutions.

𝗗𝗲𝗳𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗯𝗲𝗮𝘁. What daily or weekly habits move you forward?
𝗟𝗶𝘀𝘁𝗲𝗻 𝗳𝗼𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸. Notice when things feel off — your body, your results, your energy will tell you.
𝗔𝗱𝗷𝘂𝘀𝘁 𝗴𝗲𝗻𝘁𝗹𝘆. Progress isn’t about powering through; it’s about tuning up.

You don’t need to sprint toward every goal.

You just need to find your rhythm — the pace that keeps you learning, acting, and adjusting without burning out.

Because success isn’t built on intensity; it’s built on rhythm.
The kind of rhythm that keeps going long after motivation fades.

𝗝𝗼𝗵𝗻 “𝗜𝗻 𝗧𝘂𝗻𝗲 𝗪𝗶𝘁𝗵 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀” 𝗖𝗮𝘀𝘀𝗶𝗱𝘆-𝗥𝗶𝗰𝗲

Anchor fast: press a sensory cue at a peak emotion. Stack cues for deeper shifts. Test, tweak, repeat. What state do you...
28/10/2025

Anchor fast: press a sensory cue at a peak emotion. Stack cues for deeper shifts. Test, tweak, repeat. What state do you want next? 👇

28/10/2025

𝗛𝗼𝘄 𝘁𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗦𝗺𝗮𝗹𝗹 𝗪𝗶𝗻 𝗪𝗵𝗲𝗻 𝗬𝗼𝘂 𝗗𝗼𝗻’𝘁 𝗙𝗲𝗲𝗹 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗲𝗱

Some days, motivation just doesn’t show up.

You stare at the to-do list. You shuffle things around. You might even add something easy just so you can tick it off.

(I’ve done that too — “make coffee” always looks good as a completed task.)

It’s easy to think motivation is the thing that 𝘴𝘵𝘢𝘳𝘵𝘴 momentum.

But it’s usually the other way round
𝗔𝗰𝘁𝗶𝗼𝗻 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘄𝗮𝘆 𝗮𝗿𝗼𝘂𝗻𝗱.
And the easiest way to start?
A small win.

When your energy is low, the idea of tackling something big feels impossible.

But doing something 𝘵𝘪𝘯𝘺 sneaks past your resistance.
You can’t convince your brain to take a giant leap —
but you can usually persuade it to take one small step.

And once you’ve moved, even a little, something changes.
The resistance starts to lose its grip.
You feel the tiniest flicker of momentum.

That’s enough.

Writing a single sentence of the report.
Sending one email.
Opening the document you’ve been avoiding.
Going for a five-minute walk instead of the full workout.

None of these will change your life in isolation.
But each one whispers the same message: 𝘐’𝘮 𝘪𝘯 𝘮𝘰𝘵𝘪𝘰𝘯.
And motion is contagious.

You don’t need to feel ready.

You just need to make 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 so small that your excuses don’t fit.

Do the five-minute version.
Do the first sentence.
Do something imperfect, but do it.
Because once you start, you’ve already won.

Motivation is unreliable.
Small wins aren’t.

They don’t wait for inspiration — they 𝘤𝘳𝘦𝘢𝘵𝘦 it.

So the next time you find yourself stuck, don’t think big.
Think 𝘴𝘮𝘢𝘭𝘭 𝘦𝘯𝘰𝘶𝘨𝘩 𝘵𝘰 𝘣𝘦𝘨𝘪𝘯.

Because one tiny win today beats the perfect plan you never start tomorrow.

𝗝𝗼𝗵𝗻 “𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗦𝗺𝗮𝗹𝗹, 𝗦𝘁𝗮𝘆𝗶𝗻𝗴 𝗦𝘁𝗲𝗮𝗱𝘆” 𝗖𝗮𝘀𝘀𝗶𝗱𝘆-𝗥𝗶𝗰𝗲

23/10/2025

𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗜𝘀 𝗝𝘂𝘀𝘁 𝗦𝗺𝗮𝗹𝗹 𝗪𝗶𝗻𝘀 𝗶𝗻 𝗗𝗶𝘀𝗴𝘂𝗶𝘀𝗲

When people talk about momentum, it sounds mysterious.

Like it’s something that shows up once you’ve made enough progress — a force that carries you forward once you’ve already succeeded.

But that’s not how it works.

Momentum doesn’t appear 𝘢𝘧𝘵𝘦𝘳 success.
Momentum 𝘤𝘳𝘦𝘢𝘵𝘦𝘴 success.
And it usually starts with something small.

The power of the small win

You tidy one drawer.
You send one email you’ve been avoiding.
You make one phone call that moves a project forward.

Tiny things.
So small you could easily overlook them.

But the moment you do one, something shifts.
You feel lighter. More in motion.

𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗶𝘀 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗳𝘁𝗲𝗿𝗴𝗹𝗼𝘄 𝗼𝗳 𝗮 𝘀𝗺𝗮𝗹𝗹 𝘄𝗶𝗻.

You prove to yourself that action is possible — and that proof fuels the next step.

Our brains crave closure.

Every time you complete something — no matter how small — your mind releases a little burst of satisfaction.

That feeling isn’t trivial.
It’s the neurological “Yes!” that says, 𝘬𝘦𝘦𝘱 𝘨𝘰𝘪𝘯𝘨.

And the more often you create those moments, the easier it becomes to stay consistent.

Small wins in practice

Five minutes of focused work before checking your messages.
One meaningful question in a meeting.

Writing down a single idea instead of waiting for a perfect plan.

Each one seems too small to matter.
Yet together, they create movement — and movement builds belief.

You don’t need massive breakthroughs to feel progress.
You just need small wins, repeated often enough that they start to stack.

Because big achievements aren’t the result of one huge push —
they’re the cumulative effect of a thousand quiet victories.

So today, don’t chase momentum.
Create it.
One small win at a time.

𝗝𝗼𝗵𝗻 “𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗦𝗺𝗮𝗹𝗹 𝗪𝗶𝗻𝘀” 𝗖𝗮𝘀𝘀𝗶𝗱𝘆-𝗥𝗶𝗰𝗲

21/10/2025

𝗧𝗶𝗻𝘆 𝗟𝗶𝘁𝘁𝗹𝗲 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝗔𝗱𝗱 𝗨𝗽

Big goals sound impressive.
They make great headlines and big promises.

But the truth is, life rarely changes because of one big, dramatic action.

It changes because of tiny, consistent ones.

The conversations you have.
The habits you keep.
The choices that seem too small to matter — until they do.
The illusion of the big moment

We love the idea of the breakthrough — the “everything changed overnight” story.

But that’s not how growth usually works.

𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗵𝗮𝗽𝗽𝗲𝗻 𝗶𝗻 𝗹𝗲𝗮𝗽𝘀.
𝗜𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗶𝗻 𝗹𝗮𝘆𝗲𝗿𝘀.

You don’t wake up one morning fluent in a skill, confident in your voice, or clear in your purpose.

You 𝘣𝘶𝘪𝘭𝘥 it — tiny action by tiny action, day after day.

The hidden power of small

Think about it:
Writing for ten minutes a day becomes a book.
Practising guitar for a few minutes each night becomes music.
Asking one curious question in every meeting becomes influence.

Each moment feels insignificant.
But together, they create momentum — and momentum compounds.

The small things you do when no one’s watching are what make the big things possible.

When people feel stuck, it’s rarely because they lack vision.
It’s because the vision feels too big to start.

Tiny actions make the impossible feel possible again.
They build trust with yourself.
And that trust becomes motivation.

You don’t need to do it all.
You just need to do 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨.

If you ever feel overwhelmed, zoom in.

What’s one small thing you can do today that moves you in the right direction?

Because the big changes aren’t built in moments of inspiration.
They’re built in moments of quiet consistency.

Tiny steps. Repeated often.
That’s where transformation hides.

𝗝𝗼𝗵𝗻 “𝗠𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗺𝗮𝗹𝗹 𝗧𝗵𝗶𝗻𝗴𝘀 𝗖𝗼𝘂𝗻𝘁” 𝗖𝗮𝘀𝘀𝗶𝗱𝘆-𝗥𝗶𝗰𝗲

14/10/2025

𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗣𝗮𝘁𝘁𝗲𝗿𝗻𝘀 (𝗮𝗻𝗱 𝗮𝗻 𝗔𝗰𝗰𝗶𝗱𝗲𝗻𝘁𝗮𝗹 𝗣𝗮𝗿𝗲𝗻𝘁𝗶𝗻𝗴 𝗪𝗶𝗻)

When my children were younger, I was reading a book about language and influence — one of those moments where curiosity meets parenting.

So, mid-afternoon, I decided to try a little experiment.

I said, “Are you aware you’re going to bed at 7 tonight?”
They said, “No.”
So I asked, “When did you realise you’re going to bed at 7?”

They said, “Just now, when you said it.”
And that was that.
I forgot all about it.

Until 7 p.m. rolled around… and the boys were getting ready for bed — no reminders, no fuss, no bedtime battle.

I said, “What are you doing?”
They said, “It’s bedtime.”
And only then did I remember the pattern.

The awareness pattern in action

That little phrase — “𝘈𝘳𝘦 𝘺𝘰𝘶 𝘢𝘸𝘢𝘳𝘦…” — slips under the radar.
It doesn’t tell. It doesn’t command.

It simply invites the mind to 𝘯𝘰𝘵𝘪𝘤𝘦 something that wasn’t previously in awareness.

“𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮𝘄𝗮𝗿𝗲…”

creates awareness where there was none before.

And once someone’s attention moves there, it’s surprisingly easy for them to act as if it’s already true.

In this case: going to bed.
No resistance. No struggle. Just awareness followed by action.

The wider application

Since then, I’ve realised you can use this pattern in all kinds of ways — ethically, gently, and effectively.
𝗜𝗻 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀:
“Are you aware how much progress you’ve already made?”
(Helps people notice growth they’ve been overlooking.)

𝗜𝗻 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴:
“Are you aware what might change when you finally make that decision?”
(Brings focus to the impact, not just the task.)

𝗜𝗻 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:
“Are you aware how your energy affects the team?”
(Raises self-awareness without criticism.)

You’re not forcing awareness — you’re 𝘢𝘤𝘵𝘪𝘷𝘢𝘵𝘪𝘯𝘨 it.
And once someone becomes aware, they start adjusting naturally.

We often think change comes from instruction, but it rarely does.
People don’t like being told what to do.

But if you help them notice — if you spark awareness — they’ll move in the right direction by themselves.

𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗼𝗽𝗲𝗻𝘀 𝘁𝗵𝗲 𝗱𝗼𝗼𝗿 𝘁𝗵𝗮𝘁 𝗽𝗲𝗿𝘀𝘂𝗮𝘀𝗶𝗼𝗻 𝗸𝗲𝗲𝗽𝘀 𝗸𝗻𝗼𝗰𝗸𝗶𝗻𝗴 𝗼𝗻.
So, are you aware…
how many ways you could use this pattern today?

𝗝𝗼𝗵𝗻 “𝗦𝘁𝗶𝗹𝗹 𝗔𝗺𝗮𝘇𝗲𝗱 𝗧𝗵𝗲𝘆 𝗪𝗲𝗻𝘁 𝘁𝗼 𝗕𝗲𝗱” 𝗖𝗮𝘀𝘀𝗶𝗱𝘆-𝗥𝗶𝗰𝗲

09/10/2025

𝗛𝗼𝘄 𝘁𝗼 𝗧𝘂𝗿𝗻 𝗮 𝗦𝗺𝗮𝗹𝗹 𝗠𝗼𝗺𝗲𝗻𝘁 𝗜𝗻𝘁𝗼 𝗮 𝗦𝘁𝗼𝗿𝘆 𝗧𝗵𝗮𝘁 𝗦𝘁𝗶𝗰𝗸𝘀

Stories don’t have to be epic.
They don’t have to involve world travel, big wins, or dramatic failure.

Sometimes the best stories come from the middle of an ordinary day — when something unexpected happens, and you handle it differently.

Let me tell you one of mine.

The story that taught me flexibility
Years ago, I was out shopping with my son.
All was going well until we passed an ice cream stall.

He wanted one. I said no.

And right there, in the middle of town, he threw himself on the floor — full performance — kicking, shouting, crying.

People stopped.
Others walked around us.
I could feel every eye watching.
And in that moment, something in me shifted.
Instead of trying to reason, negotiate, or threaten…

I just joined him.

Yes. I lay down on the pavement too.
Kicking. Wailing. Giving it everything.

He froze.
The audience froze.
Then he looked at me, completely confused, and said:

“It’s okay, Dad. I don’t want an ice cream.”

We both sat up.

People walked past pretending they hadn’t seen a grown man having a public meltdown.

And we went on to have a lovely shopping trip.

The lesson hiding inside

That moment has stayed with me — not because it was clever parenting, but because it reminded me of this:

𝗪𝗵𝗲𝗻 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝗱𝗼 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝗹𝘀𝗲.

It’s one of the simplest — and most powerful — principles of communication, leadership, and life.

Flexibility beats force.
Curiosity beats control.
And a little humour can dissolve tension faster than any argument ever could.

Why small stories matter

It’s not the size of the story that makes it powerful.
It’s the 𝘵𝘳𝘶𝘵𝘩 in it.

A small, honest moment says more about how we connect, lead, and learn than a dozen theories ever could.

And if you collect and share those moments, people remember you — not because you sound clever, but because you sound 𝘳𝘦𝘢𝘭.

So start with the small moments.
They’re the ones that stick.

Because when people can see themselves in your story, they’ll remember the lesson forever.

𝗝𝗼𝗵𝗻 “𝗟𝘆𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗣𝗮𝘃𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗟𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗟𝗲𝘀𝘀𝗼𝗻” 𝗖𝗮𝘀𝘀𝗶𝗱𝘆-𝗥𝗶𝗰𝗲

07/10/2025

𝗛𝗼𝘄 𝘁𝗼 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 (𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗧𝗿𝘆𝗶𝗻𝗴 𝗧𝗼𝗼 𝗛𝗮𝗿𝗱)

I’ve been studying comedians and storytellers lately, and one thing keeps standing out:
They don’t just 𝘵𝘦𝘭𝘭 great stories — they 𝘯𝘰𝘵𝘪𝘤𝘦 them.

Most of us walk through life surrounded by great material, but we’re too distracted to catch it.
Comedians, writers, and storytellers have simply trained themselves to notice the details the rest of us step over.

The everyday stories we miss
It’s rarely the big, life-changing events that make for the best stories.
It’s the small, odd, human moments hiding in plain sight.

Like:
The man on the train trying to look serious while his takeaway curry leaks through the bag.
The woman in the coffee shop whispering to her muffin like it’s a co-conspirator.
The colleague who gives a thirty-second “quick update” that somehow becomes a TED Talk.

Tiny moments.
Completely ordinary.
Yet bursting with story potential.

Because what makes stories powerful isn’t drama — it’s 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯.
When people say, “That’s so true,” they’re really saying, “That’s me.”

The story-collector’s habit

One exercise I picked up from a storytelling workshop changed everything:

𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗼𝗻𝗲 𝘀𝗺𝗮𝗹𝗹 𝗺𝗼𝗺𝗲𝗻𝘁 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆.

Not a grand story. Not an “I climbed a mountain” tale. Just something real, specific, and slightly human.

Write down:
Something that made you smile unexpectedly
Something that made you paus
Something that revealed how people actually behave (not how they 𝘴𝘢𝘺 they behave)

You start building a catalogue of micro-stories — a creative bank you can draw from later for speaking, training, or just understanding life better.

Collecting stories trains your attention.
It makes you more present.
And it sharpens your sense of what really connects people — not theories, but experiences.

𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗺𝗼𝗺𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗳𝗶𝗻𝗴𝗲𝗿𝗽𝗿𝗶𝗻𝘁𝘀 𝗼𝗳 𝗵𝘂𝗺𝗮𝗻𝗶𝘁𝘆.

𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝗼𝗳 𝘁𝗵𝗲𝗺, 𝗮𝗻𝗱 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗽𝗲𝗼𝗽𝗹𝗲 — 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 — 𝗼𝗻 𝗮 𝘄𝗵𝗼𝗹𝗲 𝗻𝗲𝘄 𝗹𝗲𝘃𝗲𝗹.

So next time you’re out in the world, look up.
The stories are everywhere.
You just have to notice them before they pass you by.

𝗝𝗼𝗵𝗻 “𝗡𝗼𝘁𝗶𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗟𝗶𝘁𝘁𝗹𝗲 𝗧𝗵𝗶𝗻𝗴𝘀” 𝗖𝗮𝘀𝘀𝗶𝗱𝘆-𝗥𝗶𝗰𝗲

02/10/2025

𝗛𝗼𝘄 𝗜𝗻𝗻𝗼𝗰𝗲𝗻𝘁 𝗗𝗿𝗶𝗻𝗸𝘀 𝗠𝗼𝗱𝗲𝗹𝗹𝗲𝗱 𝗢𝘁𝗵𝗲𝗿𝘀 𝗮𝗻𝗱 𝗦𝘁𝗶𝗹𝗹 𝗙𝗼𝘂𝗻𝗱 𝗧𝗵𝗲𝗶𝗿 𝗢𝘄𝗻 𝗩𝗼𝗶𝗰𝗲

When three Cambridge graduates started Innocent Drinks back in 1999, they didn’t invent smoothies.

They weren’t the first to make fruit drinks.
What they 𝘥𝘪𝘥 do was model smartly.
They looked at what was already working elsewhere:

𝗕𝗲𝗻 & 𝗝𝗲𝗿𝗿𝘆’𝘀 — with its playful, cheeky brand voice and social mission.
𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸𝘀 — with its sense of culture, community, and premium positioning.

The growing health-conscious trend in the UK.

They borrowed what worked.
They left what didn’t.
And then they added something uniquely 𝘵𝘩𝘦𝘪𝘳𝘴.

What Innocent got right
Instead of trying to sound corporate, they spoke in a way that felt 𝘩𝘶𝘮𝘢𝘯.

Their packaging told little stories.

Their tone was witty, conversational, slightly cheeky — and deeply British.

They also built trust by committing to natural ingredients and sustainability before it was fashionable.

And because they combined influences rather than copying one model, they created a voice that no one else had.

The lesson in modelling
This is exactly why modelling one person, or one business, is dangerous.

If Innocent had only copied Ben & Jerry’s, they’d have looked like an ice cream knock-off.
If they’d only copied Starbucks, they’d have ended up as a second-hand coffee brand.

By modelling across multiple sources, they found what was 𝘶𝘯𝘪𝘷𝘦𝘳𝘴𝘢𝘭 (authentic tone, social mission, community focus) and then layered on their own originality.

The result?

They built the UK’s leading smoothie brand, later bought by Coca-Cola, without losing the character that made them stand out.

What this means for you
Whether you’re building a business, a career, or your skills:

Don’t just copy one model.
Look at three or four different examples.

Spot the overlaps (that’s your core model).
Notice the differences (that’s your flexibility).
Then add your own voice.

Because modelling isn’t about cloning success.
It’s about combining influences to create something unique.

𝗝𝗼𝗵𝗻 “𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗙𝗿𝗼𝗺 𝗦𝗺𝗼𝗼𝘁𝗵𝗶𝗲𝘀 ” 𝗖𝗮𝘀𝘀𝗶𝗱𝘆-𝗥𝗶𝗰𝗲

https://www.nlpcourses.com/nlp-master-practitioner/

Perfection is a trap. Rehearse the choice — notice if it feels light or tight. Curious about what’s possible? Learn more...
30/09/2025

Perfection is a trap. Rehearse the choice — notice if it feels light or tight. Curious about what’s possible? Learn more in our upcoming classes.

30/09/2025

𝗛𝗼𝘄 𝗠𝗼𝗱𝗲𝗹𝗹𝗶𝗻𝗴 𝗠𝗮𝗻𝘆, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗢𝗻𝗲, 𝗛𝗲𝗹𝗽𝘀 𝗬𝗼𝘂 𝗙𝗶𝗻𝗱 𝗬𝗼𝘂𝗿 𝗨𝗻𝗶𝗾𝘂𝗲 𝗩𝗼𝗶𝗰𝗲

When you try to figure out how to “be good,” the obvious move is to pick one person you admire, study them intensely, and try to do what they do.

But that’s risky.
Because you don’t just end up copying their 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘴. You copy their quirks. Their blind spots. Their limitations.

A more powerful approach? Model 𝘁𝗵𝗿𝗲𝗲 𝗼𝗿 𝗳𝗼𝘂𝗿 people across a spectrum. Then find what they share — and what’s unique. Use their overlap as your “core model,” and build your own voice around that.

Ray Charles: The Example
Ray Charles started by imitating Nat King Cole.

He also studied the blues — especially Charles Brown — borrowing the soulful bends, phrasing, emotional weight.

As he absorbed those influences, he experimented. He fused gospel, jazz, blues, country. He didn’t remain “Nat Cole with soul.” He became Ray Charles.

At one point, his earliest recordings still showed traces of Cole and Brown. But because he was modelling more than one voice, he could pick and choose, discard what didn’t fit, and let what 𝘥𝘪𝘥 fit grow louder.

That’s the difference between imitation and innovation.

The Danger of a Single Model
When you copy just one person, you risk:

Adopting their personality traits you don’t want
Overlooking the context in which they succeeded
Feeling stuck trying to replicate 𝘵𝘩𝘦𝘪𝘳 path instead of creating yours

For example: if you model someone’s confidence, but not their lifelong consistency, you might get the form without the foundation.

How to Model Wisely
Here’s how to use modelling without losing yourself:

𝗣𝗶𝗰𝗸 𝟯–𝟰 𝗺𝗼𝗱𝗲𝗹𝘀 who represent different strengths
E.g. one great communicator, one deep thinker, one strong executor

𝗢𝗯𝘀𝗲𝗿𝘃𝗲 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲𝗺
What all of them do—even in different styles—hints at the core principles worth adopting

𝗡𝗼𝘁𝗶𝗰𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝘁𝗼𝗼
Those are the “flavours” you can choose from. You don’t have to adopt them all.

𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗽𝗿𝘂𝗻𝗲
Try combining a few elements. See what fits your voice. Drop what doesn’t.

𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗺𝗼𝗱𝗲𝗹 𝗮𝗻𝗱 𝗲𝘃𝗼𝗹𝘃𝗲
Your voice isn’t fixed. As you grow, your models might change too.

When you come from a single model, you risk becoming a copy.
When you build from many, you can become an original.

Ray Charles didn’t just echo Cole. He used Cole, Brown, gospel, jazz — and created something nobody else sounded like.

If you ever join us in the 𝗡𝗟𝗣 𝗠𝗮𝘀𝘁𝗲𝗿 𝗣𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿, one of the pillars will be 𝘩𝘰𝘸 𝘵𝘰 𝘮𝘰𝘥𝘦𝘭 𝘩𝘶𝘮𝘢𝘯 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘤𝘦 𝘤𝘰𝘯𝘴𝘤𝘪𝘰𝘶𝘴𝘭𝘺 — so you build your personal voice, not a replica of someone else’s.

Stop chasing the "perfect" decision.When you're stuck between choices, your body already knows the answer.Here's what to...
27/09/2025

Stop chasing the "perfect" decision.

When you're stuck between choices, your body already knows the answer.

Here's what to do instead:

Mentally step into each option
• How does it feel in your gut?
• Light and energized? Or heavy and tense?
• Does it align with who you are?

Dr. Damasio's research shows our emotions guide us through something called somatic markers - your body's way of signaling what's right.

Your instincts aren't perfect, but they're ready now.

Perfect outcomes don't exist anyway. But choices that feel aligned? Those lead to results you can actually live with.

Trust the process. Trust yourself.

Want to bring these ideas to your team? See how we can help.

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