VILASA

VILASA At Vilasa, we are passionate about beauty, skincare and everything natural and organic.

- The Spa Product House
- Shop the World's finest skincare brands
- Anne Semonin, marocMaroc and Gentlemen's Tonic
- Lover of UK Spa & Retail
- Wholesale & Training We believe that only this type of product can ensure the results that your customers are truly looking for. We have seen a shift in demand of consumers looking for chemical free alternatives and wellbeing products. Vilasa are focused

on curating the finest luxury products from around the world and bringing these brands to the UK and European Spa and Retail market with an unrivalled level of service.

Lakes by Yoo, looking rather serene.A reminder that in luxury spa, the setting isn’t just the backdrop. It sets the tone...
06/05/2026

Lakes by Yoo, looking rather serene.

A reminder that in luxury spa, the setting isn’t just the backdrop. It sets the tone for everything that follows 🌿

We always love visiting spas around the world… it’s where the best ideas begin. Bringing them to life in the UK is where...
15/04/2026

We always love visiting spas around the world… it’s where the best ideas begin. Bringing them to life in the UK is where it gets interesting. 😉



28/03/2026

Would you perform a facial without a skincare brand?

Of course not.

You would never attempt a results-driven facial using a random collection of products with no brand philosophy, no protocol and no training behind it.

Yet in many spas, hammam treatments are still delivered exactly that way.
Salt scrubs replacing traditional exfoliation, textures and aromas that don’t belong in the ritual and finishing products chosen for convenience, not authenticity.

Technically, it works, but it misses the point entirely.

The hammam is not just a treatment. It is a ritual. A sequence of textures, scents and gestures designed to transport the guest into a completely different cultural experience.

When spas deliver hammam rituals without a dedicated hammam brand behind them, three things tend to happen:
1. The experience becomes inconsistent
2. Therapists lose the story and confidence behind the ritual
3. Guests miss the immersive sensory journey they were promised

In a market where spa guests are becoming increasingly sophisticated, experience matters more than ever. Wellness tourism continues to grow rapidly, and guests are actively choosing hotels based on the strength of their wellness offering. That means the details matter.

If the hammam is part of your spa concept, it deserves the same level of thought as your facial partner, massage protocols, or retail strategy.

When the ritual, the products and the training all align, the difference is immediate.
The therapist performs with confidence.
The guest feels the authenticity.
The treatment becomes something memorable rather than just another scrub.

So here’s the question:
If you wouldn’t perform a facial without a skincare brand, why perform a hammam without a hammam brand?

If you would like to discover how to elevate your hammam experience, send a DM to find out more.

More and more five-star properties are aligning their spa experience to Standards.What’s becoming increasingly clear is...
04/03/2026

More and more five-star properties are aligning their spa experience to Standards.

What’s becoming increasingly clear is that meeting those standards isn’t about adding more. It’s about refining what already happens in the treatment room.

This is where brand choice becomes critical.

Forbes inspectors aren’t just assessing products or protocols. They’re observing how personalisation shows up, how confident therapists feel, how consistent the guest journey is, and how seamlessly aftercare is handled.

And it’s here that aligns naturally with what’s being measured.

As a French pioneer of made-to-measure luxury skincare, with over 40 years of spa heritage, the brand supports Forbes-aligned environments not by layering on complexity, but by embedding excellence into the treatment experience itself.

Here’s a snapshot of how Anne Semonin directly supports Forbes Standards:

- Personalisation & consultation
- Therapist confidence & technique
- Visible results & innovation
- Emotional connection & storytelling
- Sustainability & attention to detail
- Aftercare & retail excellence

From an operator’s perspective, the strongest brands don’t shout about standards. They enable them, treatment by treatment, guest by guest.

Can you see .skincare looking beautiful in situ yesterday? 😍
26/02/2026

Can you see .skincare looking beautiful in situ yesterday? 😍

One of the biggest challenges in spa operations is bridging the gap between professional treatments and retail.And in my...
18/02/2026

One of the biggest challenges in spa operations is bridging the gap between professional treatments and retail.

And in my experience, the closest, most natural connection I’ve seen is with .

Not because it’s a sales tactic. But because it’s built into the treatment experience.

Every Anne Semonin facial begins with a consultation and a mixing tray placed in the treatment room. Products are selected in front of the guest and personalised using the brand’s iconic Intensive Complexes, a blend of essential oils and trace elements.

This creates spa theatre. But more importantly, it creates understanding.

The guest sees why products are chosen. They see how they’re blended and they feel part of the process.

Retail then becomes a continuation of the treatment, not a separate conversation. It never feels pushy. It feels helpful.

From a Spa’s perspective, this approach:

* Organically increases retail conversion
* Allows therapists to step fully into their role as skincare experts
* Removes the pressure of “selling”
*Reinforces the fact that no two skins are ever the same

Every skin is different. And when retail is prescribed rather than promoted, guests respond.

This is why I see Anne Semonin consistently outperform when it comes to treatment-to-retail alignment.

Because the best retail strategies don’t feel like strategies at all.

Spa Directors and Treatment Managers, what’s been the most effective way you’ve connected treatments to retail in your Spa?

Choosing a spa brand isn’t just about the launch moment.It’s about everything that comes after.Having just come off a re...
03/02/2026

Choosing a spa brand isn’t just about the launch moment.

It’s about everything that comes after.

Having just come off a recent launch, it’s reinforced how much a spa’s long-term success is shaped by the brands behind it, operationally, commercially, and from a guest-journey perspective.

If you’re reviewing your spa brand mix, these are the non-negotiables I always come back to:

• Reliable stock availability
• Clear logistics and delivery timelines
• Ongoing support, not just at launch
• Developed, considered packaging
• Proven, trusted formulas that don’t constantly change

But just as important:

• Brands therapists can believe in and confidently recommend
• Commercial structures that make sense long-term
• Product availability that reinforces, not dilutes, your spa positioning
• Guest trust built through consistency, not novelty
• Partnerships designed to evolve, not expire

As Founder of VILASA. The Spa Product House, representing .skincare, and Gentlemen’s Tonic, I’ve learned that the strongest spa brands aren’t always the loudest. They’re the ones that quietly support your operation day after day and still feel relevant years down the line.

If you’re navigating a brand review, a menu refresh, or a new spa opening this year, I’m always happy to chat, share insights, or compare notes.

Because great spas are built on strong foundations, not just beautiful concepts.

Curious how spa operators are thinking about this right now.

Choosing a spa brand isn’t just about the launch moment.It’s about everything that comes after.Having just come off a re...
03/02/2026

Choosing a spa brand isn’t just about the launch moment.

It’s about everything that comes after.

Having just come off a recent launch, it’s reinforced how much a spa’s long-term success is shaped by the brands behind it, operationally, commercially, and from a guest-journey perspective.

If you’re reviewing your spa brand mix, these are the non-negotiables I always come back to:

• Reliable stock availability
• Clear logistics and delivery timelines
• Ongoing support, not just at launch
• Developed, considered packaging
• Proven, trusted formulas that don’t constantly change

But just as important:

• Brands therapists can believe in and confidently recommend
• Commercial structures that make sense long-term
• Product availability that reinforces, not dilutes, your spa positioning
• Guest trust built through consistency, not novelty
• Partnerships designed to evolve, not expire

As Founder of VILASA. The Spa Product House, representing .skincare, and Gentlemen’s Tonic, I’ve learned that the strongest spa brands aren’t always the loudest. They’re the ones that quietly support your operation day after day and still feel relevant years down the line.

If you’re navigating a brand review, a menu refresh, or a new spa opening this year, I’m always happy to chat, share insights, or compare notes.

Because great spas are built on strong foundations, not just beautiful concepts.

Curious how spa operators are thinking about this right now…

This is what a spa launch should feel like.Two weeks ago marked the official launch of .skincare at within the newly op...
30/01/2026

This is what a spa launch should feel like.

Two weeks ago marked the official launch of .skincare at within the newly opened Subrosa Spa, and it was a moment worth pausing on.

A hammam treatment preview, thoughtful tours of the spa and welcome speeches from the General Manager and Spa Director.

As Founder of VILASA. The Spa Product House, I’m incredibly proud to have introduced marocMaroc into the Subrosa spa treatment menu. A brand rooted in ritual, texture and experience, chosen not for trend, but for fit.

This launch was a reminder that the most successful spa concepts are built on clarity, strong partnerships and a deep understanding of the guest journey.

If you’re reviewing your spa brands, treatment menu or positioning for the year ahead, I’m always happy chat, share insight or compare notes.

This is how Anne Semonin truly stands apart.Intensive Complexes blended into masks, creams and toners, personalised in t...
28/01/2026

This is how Anne Semonin truly stands apart.

Intensive Complexes blended into masks, creams and toners, personalised in the moment, based on what the skin actually needs. No one size fits all.

In the treatment room, this approach delivers visible results. For therapists, it turns consultation into true expertise.

At home, it allows the facial to continue long after the guest has left the spa, building trust, loyalty and confident retail recommendations.

Because great skincare should never be generic. It should be personal.

Curious how this bespoke approach could elevate your facial menu? Let’s talk.

22/01/2026

There is something deeply luxurious about slowing right down.

A warm bath, a body exfoliation with the award-winning Exfoliating Body Balm, followed by a soak in a nourishing argan-rich bath oil, all under the soft glow of a marocMaroc candle. Pure bliss.

This is not self-care as a trend. This is ritual, intention and time taken properly.

For spas, these moments elevate the guest journey and transform a treatment into a truly memorable experience.

DM us to find out more about our luxurious Hammam and Spa Rituals.

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Chipping Campden

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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