11/10/2025
I went for lunch the other day and the café I chose was absolutely heaving.
Every table full.
Buzzing energy.
Here's the thing though…this place is surrounded by at least three other cafés and restaurants.
And they were nowhere near as busy.
So what's different?
I was in a chain café (a quality one, but still a chain). And as I sat there waiting for my table (in fact it was so full I sat outside), I started thinking about what keeps me coming back:
✨ Quality - I know the food and coffee (I’m a coffee snob 😆) is going to be good
✨ Consistency - Every single time I go, it's the same experience
✨ Service - Always friendly, always efficient
✨ Atmosphere - They've nailed the vibe
That's literally why I chose it. I knew what I was going to get. And I knew I'd enjoy it.
And it should be the same in your business.
If you've been wondering why your business isn't as "heaving" as others, take a step back and look at the bigger picture:
→ What are they doing differently?
→ What are they doing consistently that you're not?
→ Are your clients getting the same quality experience every single time?
And actually something we will be analysing for us too!
People don't just buy from you once because you're good. They come back (and tell everyone else) because you're consistently good.
What's one thing you could make more consistent in your business this week?
