Hormona We help women understand their hormones, empowering them to take control of their health & wellbeing

Spend a few days in Stockholm with us 🤍1. Early morning founders’ shoot at the Mantle offices💚2. Where skin meets hormon...
23/04/2026

Spend a few days in Stockholm with us 🤍

1. Early morning founders’ shoot at the Mantle offices💚
2. Where skin meets hormones 🤝🏼
3. Our founder Karolina at the Women in Business Capital Gala 💫
4. Inspiring meetings with the design team 👀 so many exciting features and updates coming soon
5. Team lunch 💚
6. Our everyday tote — an essential
7. Tea date with some of our amazing ambassadors ☕️
8. Behind the scenes of an exciting shoot 📷
9. En route to Gothenburg for an early morning community run
10. The best way to start a Saturday 💞🏃🏻‍♀️

BTS of our recent shoot 📷
19/04/2026

BTS of our recent shoot 📷

What if understanding your body actually felt easy? ✨No painful blood tests. No lab visits. Just real insight, from the ...
16/04/2026

What if understanding your body actually felt easy? ✨

No painful blood tests. No lab visits. Just real insight, from the comfort of your home.

Track your hormones, spot patterns, and finally make sense of what your body’s been trying to tell you.

In just 15 minutes, get clinical-grade results and personalized guidance to support your nutrition, lifestyle, and everyday decisions.

This is what taking control of your hormones should feel like.

Discover our hormone wellness test kits and start today.

Behind the scenes with our founder & CEO 🤍🤍
14/04/2026

Behind the scenes with our founder & CEO 🤍🤍

Us patiently waiting for summer to officially start 💞 Who else is counting down? 🌞🌞
11/04/2026

Us patiently waiting for summer to officially start 💞 Who else is counting down? 🌞🌞

Feeling like your stress is running your life? 👀Your cortisol (stress hormone) spikes when life gets hectic, messing wit...
09/04/2026

Feeling like your stress is running your life? 👀

Your cortisol (stress hormone) spikes when life gets hectic, messing with energy, mood, cycles, and sleep.

Good news? You don’t need hours of meditation. Tiny, quick resets can calm your nervous system and keep you steady.

✨ Micro-moments matter: 2 mins deep breathing = lower cortisol
☀️ Morning light: Quick walk = happier circadian rhythm
🥗 Protein-rich meals: Balance blood sugar, curb spikes
📵 Digital breaks: Step away from screens, even 5 mins
🌙 Evening routine: Swap scrolling for stretching, journaling, or herbal tea

Hormona featured in ! 🚀🚀Recognized as a leader and key player shaping Big Tech’s long game, Hormona is redefining how wo...
08/04/2026

Hormona featured in ! 🚀🚀

Recognized as a leader and key player shaping Big Tech’s long game, Hormona is redefining how women understand their bodies.

With AI-driven, at-home urine hormone testing and 2M+ data points from users in 185+ countries, we deliver clinical-grade insights with unmatched precision and accessibility.

For decades, hormone health was limited to labs and a single blood draw. Today, continuous hormone monitoring is redefining health itself. In the era of AI, data is power, and Hormona turns complex hormone information into actionable insights.

Our clinical-grade tests deliver results in just 15 minutes directly in the app, empowering women to track, measure, and take control of their hormones in real time.

Our mission: to empower every woman, everywhere, with the tools and knowledge to own her hormone health.

At the heart of everything we do is our incredible community. Your trust, support, and belief in this mission fuel everything we achieve. Thank you for being part of this journey. ♥️♥️

weekend getaway. packed only the essentials. 💫💫io hormone test +  skincare 🤍
05/04/2026

weekend getaway. packed only the essentials. 💫💫
io hormone test + skincare 🤍

The making of the Hormona everything tote 🤍 Not available (yet)… But should it be? 👀
04/04/2026

The making of the Hormona everything tote 🤍 Not available (yet)… But should it be? 👀

The first at-home urine tests of their kind 🧬 Measure your hormones accurately in minutes and understand your body like ...
01/04/2026

The first at-home urine tests of their kind 🧬 Measure your hormones accurately in minutes and understand your body like never before.

Learn more via the link in our bio ➡️

Day in the life of the co-founder and COO of .io 🤍
31/03/2026

Day in the life of the co-founder and COO of .io 🤍

We’re stepping into a new era of Hormona, where perimenopause takes center stage. 💜 Coming soon. Join the waitlist via t...
30/03/2026

We’re stepping into a new era of Hormona, where perimenopause takes center stage. 💜 Coming soon.

Join the waitlist via the link in our bio to be the first to know. 👀

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Founders Story - You deserve to be happy

We’ve all been there. Spending tireless hours in the rat race; a full diary and a fuller social life means it all gets a little bit too hectic sometimes. As hard-working women, we spend a lot of our valuable time on others, with others and for others and for the founder and creator of Selfish Darling, enough was enough.

She decided to take the plunge and do what we all dream of doing - quitting the day job and moving away to a far tropical land. That land was the beautiful Indonesian island of Bali. Where the lush greenery, clear waters and volcanic mountains take over, cleanse your mind and give you a new sense of being.

Not only was it far away enough from the corporate world of London, Bali stripped down everything life was built up to be. She found a wonderful sense of simplicity in a beautiful paradise that taught her the simple practice of gratitude.

After stepping away from the London life of working long hours and burning the candle at both ends, she recognised a need for some sort of healthy escape. That’s why she has created Selfish Darling’s Gratitude Journal: a space for all the Darlings out there with lives full of selfless obligations and with self-care always coming last on the to-do list.