Hormona

Hormona We help women understand their hormones, empowering them to take control of their health & wellbeing

Your own at-home mini lab, delivering real-time hormone insights. 💫💫
27/01/2026

Your own at-home mini lab, delivering real-time hormone insights. 💫💫

How do you find peace in your everyday life? 🦋🦋You make room for space to breathe, reconnect with your body and prioriti...
25/01/2026

How do you find peace in your everyday life? 🦋🦋

You make room for space to breathe, reconnect with your body and prioritise things that make you feel good. Little by little, it’ll fill your life with more intention and less stress.

Practices for more peace:
*enjoy simple pleasures (a cup of tea in silence, blasting your fave song, quick round of fresh air)
*less phone/social media checking
*have the integrity to leave a toxic conversation
*learn to say no to things you don’t like/want/resonate with
*more touch, hugs, cuddles, s*x
*do LESS, and do the things you choose with intention
*reconnect with your body (move, breathe, nurture it)

Learning to support your body through each phase of your cycle is a total game changer. 🌙✨ It can completely transform y...
22/01/2026

Learning to support your body through each phase of your cycle is a total game changer. 🌙✨ It can completely transform your energy, mood, and the way you move through your month.

Here’s a quick guide:

🩸 Menstrual (Days 1‑5)
• Eat: Warm soups, leafy greens
• Drink: Herbal tea, warm water
• Move: Gentle walk, restorative yoga
• Do: Rest, reflect, journal

🌱 Follicular (Days 6‑13)
• Eat: Salads, lean protein, fruits
• Drink: Water, green tea, juice
• Move: Cardio, HIIT, dance
• Do: Plan, create, socialize

🔥 Ovulation (Day 14 approx.)
• Eat: Colorful veggies, lean protein
• Drink: Water, herbal tea
• Move: Strength training, active outdoors
• Do: Network, speak up, decide, act

🍂 Luteal (Days 15‑28)
• Eat: Root veg, complex carbs, protein
• Drink: Warm water, herbal tea
• Move: Yoga, pilates, walk
• Do: Finish projects, nest, reflect

The Hormona app helps you track both your hormones and cycle, get personalised insights, recipes, symptom predictions and lifestyle tips tailored to your phases. 💛

💡Help Shape the Future of Perimenopause Research!We’re inviting women aged 40–55 to take part and help us understand how...
20/01/2026

💡Help Shape the Future of Perimenopause Research!

We’re inviting women aged 40–55 to take part and help us understand how hormone changes affect daily life during perimenopause.

Here’s what participation involves:
✔️Complete the study entirely from home
✔️Use a Hormona hormone self-testing urine kit
✔️Track symptoms via the Hormona app
✔️Access educational content and lifestyle insights related to hormone health.

By joining, you’ll contribute to real-world research and gain valuable insights into your own hormone patterns.

Who can take part?
Women 40–55, based in Great Britain (excluding Wales), who meet eligibility criteria.

Apply now: https://asajjw2txek.typeform.com/to/gSmTqcfb

Eligible participants will get full study details before deciding to join.

Note: Hormona’s Perimenopause test system is under development and is not a certified medical device. It’s not for diagnosis or medical decision-making.

Fiber is a foundational part of hormone health.A diverse intake of fiber supports the body’s ability to metabolise and e...
20/01/2026

Fiber is a foundational part of hormone health.

A diverse intake of fiber supports the body’s ability to metabolise and eliminate used hormones and environmental toxins through healthy digestion and a balanced gut microbiome. It also provides essential micronutrients and antioxidants that support overall hormonal balance.

Hormonal symptoms such as period pain, PMS, breast tenderness, mood changes, and acne can arise when hormone metabolites are not efficiently cleared from the body. When this happens, they may be reabsorbed into circulation and contribute to symptoms often associated with elevated estrogen.

Fiber also plays a key role in helping toxins from food, water, and the environment leave the body as intended. When elimination pathways are compromised, this can impact skin health, thyroid function, and reproductive health. At the same time, fiber nourishes beneficial gut bacteria — essential for digestion, immune function, and mood regulation.

Supporting hormone elimination doesn’t need to be complicated. Follow four-step approach to increasing fiber at your main meals to support hormone balance from the inside out. 🥦🥦

Our go-to hormone-friendly, blood-sugar balanced banana pancakes 🍌🥞Seriously delicious, made to support your hormones.Sa...
18/01/2026

Our go-to hormone-friendly, blood-sugar balanced banana pancakes 🍌🥞
Seriously delicious, made to support your hormones.

Save for your next feel-good breakfast 💛

Your hormones don’t need a perfect morning — they need a calm one ✨If you wake up stressed, skip food, drink coffee firs...
16/01/2026

Your hormones don’t need a perfect morning — they need a calm one ✨

If you wake up stressed, skip food, drink coffee first thing, and rush into the day…your hormones feel that.

A hormone-balancing morning might look like:

☀️ natural light
💧 hydration before caffeine
🧘‍♀️ gentle movement
🫁 nervous system regulation
🍳 a protein-rich breakfast

Even doing 2–3 of these can support cortisol, blood sugar, and steady energy throughout the day.

Save this for your next slow morning or share with someone who needs less stress and more balance 🤍

Send this to a man in your life 👀 (bet he didn’t know this)Honestly… we bet most women don’t know this either.Unlike wom...
14/01/2026

Send this to a man in your life 👀 (bet he didn’t know this)

Honestly… we bet most women don’t know this either.
Unlike women, who have a ~28-day hormone cycle, men experience a full hormone cycle every 24 hours.

📈 Testosterone is highest in the morning
📉 Lowest at night

Which basically means men are hormonally synced to the traditional workday. That said, even though this daily pattern repeats, testosterone levels are still highly influenced by things like:
• sleep
• stress
• training
• nutrition
• lifestyle

So why talk about these differences? Because understanding hormonal rhythms helps us better understand energy, mood, communication, and health — for everyone.

Want to track your cycle and understand how hormonal fluctuations affect you personally? Download the .io app.

As for a hormone-tracking app for men… we’ll leave that to someone else 😉

What a year 2025 has been. We’re beyond grateful for every milestone, every lesson, and every moment we’ve shared along ...
13/01/2026

What a year 2025 has been. We’re beyond grateful for every milestone, every lesson, and every moment we’ve shared along the way 💫

Every single day, we work relentlessly to build a better world for women’s health — and the support from YOU has meant everything. Thank you for being part of this journey.

Swipe for a snapshot of some of our proudest moments from 2025👇

1. Our co-founder and CEO, Karolina Löfqvist, won the .co.uk 2026 Exceptional Founder Award, recognising her vision to build the first female-founded femtech unicorn.
2. We raised 6.7 million dollars in seed funding, led by Voima Ventures and co-led by Supernode Global, to accelerate our end-to-end hormonal health platform.
3. Hormona featured in Magazine, spotlighting the UK’s 1.7 billion pound perimenopause problem and why solving it is an economic necessity.
4. We launched our first outdoor campaign across key locations in London, bringing hormone health to the heart of the city.
5. Karolina spoke at on shifting women’s healthcare from menstruation to menopause and beyond.
6. At , we were named a Top 5 startup in the Female Founder Challenge, with co-founder and COO Jasmine taking the stage.
7. Our co-founders spoke at the Women’s Health Innovation Summit in Boston, reinforcing our mission to drive real impact in women’s health.
8. Jasmine shared Hormona’s story at a lunch and Learn with over 2,000 women from the Condé Nast UK network.
9. We launched Hormona Wellness Tests, enabling women to track and understand their hormones in real time with expert medical guidance.
10. Hormona was featured across top media including , , and as we continue to lead the hormone health conversation.

2026, we’re coming for you. We have so many exciting things ahead and can’t wait to share what’s next 👀✨

🍓🍒 Your sign to romanticize your breakfasts 🍓🍒Swipe for easy ways to build the perfect breakfast.Save this for later + f...
09/01/2026

🍓🍒 Your sign to romanticize your breakfasts 🍓🍒

Swipe for easy ways to build the perfect breakfast.

Save this for later + find even more cycle-friendly breakfast inspo in the .io app 🥑🥑

Gentle ways we’re setting goals for 2026 ✨Less pressure. More presence.We’re starting with a simple vision, focusing on ...
08/01/2026

Gentle ways we’re setting goals for 2026 ✨

Less pressure. More presence.
We’re starting with a simple vision, focusing on how we want to feel rather than mapping every detail.

Choosing rhythms over rigid routines, with daily and weekly flows that leave space for real life.

Setting fewer goals for deeper impact, aligned with the season we’re in. Breaking them into softer milestones, small and sustainable steps that don’t overwhelm.

Planning for rest alongside productivity, so burnout is not part of the plan.

And checking in with ourselves regularly, without judgment, only encouragement.

Save this as your reminder: growth can be gentle 🤍

Feeling a little blue today? 🩵 If you’re in your luteal phase, you might be feeling extra drained this Tuesday, not just...
06/01/2026

Feeling a little blue today? 🩵 If you’re in your luteal phase, you might be feeling extra drained this Tuesday, not just because it’s still the start of the week.

Here’s how our app’s calendar feature can help make it a little easier: track your cycles, plan your self-care, and stay in tune with your body.

Most importantly, be gentle with yourself—rest, nourish your body, and support your hormones with foods that make you feel good. 🌀🌀

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Founders Story - You deserve to be happy

We’ve all been there. Spending tireless hours in the rat race; a full diary and a fuller social life means it all gets a little bit too hectic sometimes. As hard-working women, we spend a lot of our valuable time on others, with others and for others and for the founder and creator of Selfish Darling, enough was enough.

She decided to take the plunge and do what we all dream of doing - quitting the day job and moving away to a far tropical land. That land was the beautiful Indonesian island of Bali. Where the lush greenery, clear waters and volcanic mountains take over, cleanse your mind and give you a new sense of being.

Not only was it far away enough from the corporate world of London, Bali stripped down everything life was built up to be. She found a wonderful sense of simplicity in a beautiful paradise that taught her the simple practice of gratitude.

After stepping away from the London life of working long hours and burning the candle at both ends, she recognised a need for some sort of healthy escape. That’s why she has created Selfish Darling’s Gratitude Journal: a space for all the Darlings out there with lives full of selfless obligations and with self-care always coming last on the to-do list.