18/03/2026
We don’t live this way from depravity, but deliberately and with intention - because to us it matters. We live in a culture that tells us we have to consume, keep up, perform and by choosing not to can seem totally mental.
I know that it might seem easy for us to say as we live in our ivory tower, or when we go on another holiday, but that’s due to conscious choices we make every day to live a sustainable life.
I can’t tell you the freedom I felt when I decided I wasn’t going to buy new clothes anymore. When we chose to not go out for dinner and drinks once a week but stay at home have family time. The joy that comes from finding a new place for an old piece of furniture that’s been saved from the dump and looks perfect in our house. To see our behaviours filtering down to Ruan - creating more space for deeper values, creativity, community and rest.
When we consume less we waste less, extract less, and more mindfully use the earths resource. We stop seeing our value as what we own and loosen our grip of comparison. Long term security over short term applause.
Wealth isn’t always loud. Let’s normalise this.