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Monday 6am - 8pm Tuesday 6am - 8pm Wednesday 6am - 8pm Thursday 6am - 8pm Friday 6am - 8pm Saturday 7am - 12pm Sunday 7am - 12pm

Ultimate Goal Fitness

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Ultimate Goal Fitness

My aim is to educate you and help you to achieve your goals through a realistic approach that produces real results.

29/01/2023

Training is often viewed as a means to lose weight and change shape.

It can certainly improve your body composition although for weight loss in itself it’s quite ineffective.

Your nutrition and lifestyle in terms of what you do in the 23 hours outside of training is what matters most for that.

I used to be like that, overly concerned with how I looked, but you live and you learn.
My goal now is to have a body that supports the active lifestyle I want to live my whole life.

You’ll never see me doing bicep curls as it doesn’t interest me which is why my biceps are non-existent, but I never skip nordic curls and sprints.

It seems to be working ok given that I’m well into my 30’s and can comfortably out sprint people many years younger than myself.

If you struggle for consistency with training and exercise try putting less emphasis on how your body looks and more on what it can do.

16/11/2022

Roy is a nutrition coaching client that started working with in April.

His goal wasn't to lose as much weight as possible as fast as possible, but instead to work on something he can sustain after trying a number of diets in the past.

So far Roy's down 25lbs, here’s what he has to say about the process.

30/06/2022

I often speak to people who tell me
once they eat a piece of chocolate, cake etc they can't stop.

I used to be like this, I'd give myself one day a week to eat the foods I'd been restricting and it would end up in always eating to excess.

2 Tips to help get over this

1) Stop restricting the trigger food.

When you give yourself permission to have any food at any time the desire to overeat will fade as you are removing the scarcity.

2) Don't eat the trigger food to satisfy hunger but instead for pleasure.

First ensure you have consumed protein and veg/fruit/fibre so that you are reasonably satiated. Then enjoy the cake etc purely for pleasure. At this point you'll be less likely to over consume in comparison to eating that
food when hungry.

Side note - You've not tried a pastel de nata until you've had one in Portugal 🇵🇹

24/05/2022

The ultimate anti-ageing/longevity action you can take is to maintain your strength and muscle.

By doing this, everyday life tasks will be easier and you'll maintain a better quality of life.

How do you do this?

Regularly challenge your body in some capacity.

Exactly what my client Gini did today as part of her workout pushing and pulling my arse around on the sled.

Probably not the most enjoyable during but you'll almost always feel better after training.

09/02/2022

By far the most unhealthy thing I do which I’m working at is not getting adequate sleep.
It’s a terrible habit where I can find myself staying up until stupid o’clock on my phone.

Inadequate sleep has been shown to lead to increased average energy intake (385kcal/day)

Increased loss of lean mass when in a deficit.

Increased cravings for highly palatable foods.

Things I’ve started doing to change this which might help you:

- Set a sleep schedule and try to get to bed at a similar time (doesn’t always happen)

- Set a caffeine cutoff as it has a 1/2 life of 6 hours (how long it stays in your system)

- Get some daily physical activity

- Turn my phone over to avoid distraction late at night.

- Found a great book that excites me to read when I go to bed so I have a reason to go.

I couldn’t recommend this book enough by

If you’re like me and can easily spend a ton of time on social media at night, reading this will do far more for you.

31/12/2021

As a nutrition coaching client I educate you on how to eat for your goals but equally important is having frequent communication to ensure you stay on track.

People can often stick to a diet for a couple of weeks when it’s new and they feel motivated but if you want to get results it requires consistency longer term.

28/11/2021

It was a great day at the Mac Nutrition Live yesterday covering a range of nutrition topics that are rarely discussed.

It was expertly co-ordinated by the Mac Nutrition staff and capped off with a superb talk by Martin

04/11/2021

What is the best diet for fat loss?

It’s not the one that your friend does.

It’s not the one that the ripped guy on Instagram is asking you to DM him for.

It’s the diet that

- Minimises huger

- Flexible

- Allows you to sustain a calorie deficit, ideally in a way that you enjoy.

What that diet looks like is going to be very different for every individual.

If someone says they have the best diet for fat loss they’re wrong.

What they have is the diet that works best for them, not you.

28/10/2021

A great day spent at Mac-Nutrition HQ with and his colleagues on Monday .

I credit Martin for providing me with the knowledge, skills and confidence to help the many nutrition clients I’ve worked with.

Knowledge is one thing, but how you treat people speaks volumes about you as a person. Martin is one of the most genuine people I’ve been fortunate to meet and learn from on many occasions.

Things certainly haven’t always been great for me and I used to be filled with self-doubt but right now I couldn’t be happier

- Opportunities like this.

- Everyday I get to work as a coach for which I’m super grateful for.

I somehow get to make a living working in nutrition and fitness which I’m incredibly passionate about.

I might just be very lucky or perseverance might also help.

Either way I wouldn’t change it for anything.

24/10/2021

You get what you work for.

My client Isaac made his debut and scored for Hereford FC first team this week at 16 years old.

Which is incredible.

He dedicates himself on and off the pitch to being the best footballer he can be and deserves all the success he gets.

17/10/2021

Sit around in the airport or get in a quick and effective workout whilst waiting for your flight?

Pretty obvious which one I’d recommend.

‘But people will look at you like you’re weird’

Who cares 🤷🏼‍♂️

27/09/2021

Age is not something that prevents you from losing body fat, that’s a myth.

David came to me for nutrition coaching after being stuck unable to lose weight and confused by all the conflicting advice you hear around nutrition.

It’s fair to say he smashed it out of the park.

26/09/2021

A little sled drag fun with my nephew this morning.

Training on a Sunday?

No, not training today just some of the cuff exercise because I enjoy it and feel great for it.

Plus I get to be a positive influence on my nephew seeing me do something for my health.

20/09/2021

Here’s my client Isaac.

When he started it’s fair to say his upper body strength was next to non-existent.

Through his hard work and consistency he’s now hitting multiple sets of chin ups at full range.

(Dead hang at the bottom and chest to the rings at the top)

He’s a talented young football player and whilst a lot of his training is geared towards his lower body we don’t neglect upper body work. As it’s important for arm drive when sprinting amongst other things.

17/09/2021

Stop making this mistake with your diet for better fat loss results

17/08/2021

You should take your nutrition seriously but also be able to relax with it.

Holidays and occasions with family/friends are probably not the time to be micro managing your diet and concerning yourself with your level of body fat.

So what if you get a little bloated and your weight goes up temporarily. It’s better to enjoy the experience as what you do the majority of the time not the minority is what matters.

15/08/2021

It may be the weekend but that doesn’t mean I stop providing support for my clients.

There are certainly people who are far more knowledgable than I am on nutrition and training but not many people that will combine the knowledge with the same level of support I offer my clients throughout their coaching period with me.

04/08/2021

When I’m working with any nutrition client around a fat loss goal my aim is to make the diet as easy as possible to adhere to.

A couple of things I work on are making the diet:

1. Sustainable - If you can only do it for a week and then revert back you won’t get results. Which is why I don’t believe in restricting all of your favourite foods.

2. Controlling hunger - Some hunger is normal on a diet but if you’re constantly battling it then you’re likely going to struggle. The majority of the diet should be based around whole unprocessed foods which will do more so satisfy hunger which helps with adherence.

Address

Crickhowell

Opening Hours

Monday	6am - 8pm
Tuesday	6am - 8pm
Wednesday	6am - 8pm
Thursday	6am - 8pm
Friday	6am - 8pm
Saturday	7am - 12pm
Sunday	7am - 12pm

Telephone

+447940707763

Website

https://ugfitness.co.uk/

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