01/05/2026
Dying Matters Week (4-10 May) encourages more open conversations around death, grief and planning ahead. Ahead of this important campaign, the Society of Allied and Independent Funeral Directors (SAIF) has revealed the results of its survey surrounding the importance of understanding direct cremations and how they fit into the choice of arrangements offered to families.
A quarter of people surveyed told SAIF that attending a funeral plays a critical psychological role in beginning the grieving process.
The research also reveals that while online direct cremations have grown in popularity as a lower-cost option, they may leave some bereaved families and friends with a lingering sense that something was missing.
Direct cremations are where the person who has died is cremated without any funeral service or mourners in attendance and the ashes are returned to the family. Most online providers do not allow viewing of the deceased, nor are they prepared/dressed prior to cremation. However, findings suggest that, while often chosen with good intentions, such as reducing financial burden, they may not always offer the sense of closure many people need. A little over one in five of respondents regret not discussing their loved one’s funeral wishes while they were alive, highlighting the importance of having these conversations early.
During Dying Matters Week, people are being encouraged to talk about their wishes and consider not just the financial aspects of end-of-life planning, but the emotional impact on those left behind.
Stephen Tester says: “If you or your loved ones need advice or information about having these sensitive conversations, please do get in touch and we’re always happy to help.”
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