20/01/2026
One of the most common areas I work on with clients is cravings vs habits.
They can feel like shameful, invisible forcefields — quietly derailing us and taking the blame for what we’re told is “poor willpower”.
But cravings and habits aren’t the same thing.
A craving is a signal.
A habit is a pattern.
When we understand what’s actually driving our behaviour, we gain tools to work with it — not against it. And change becomes calmer, kinder, and far more effective.
It’s so much more than swapping cake for fruit or tea for willpower.
It’s about asking the right question in the first place...
If this resonates, I’ve unpacked it in my latest blog.
Habits and cravings can feel like invisible forcefields — quietly overriding our judgement and pulling us towards foods we didn’t plan to eat.But they’re not the enemy; they’re information.A craving is a signal.A habit is a pattern.And understanding this key difference determines how we can ...