
27/07/2025
The fat loss industry right now is noisy.
And full of more opinions than a hen do planning chat.
You know the one...
64 messages before 9am and no one's booked a thing đ
(Tell me you work with women, without telling me you work with women đŹ)
Seriously...
It feels like every Tom, Dick and TikTok coach has something to say at the moment.
From YouTube influencers to Instagram bio-nutritionistsâŠ
Everyoneâs chucking in their ten pence like itâs a fat loss free-for-all.
One minute itâs celery juice.
The next itâs GLP-1s.
Then itâs someoneâs cousin who lost 10lbs by eating beige food only on Tuesdays.
Itâs wild.
Confusing.
And honestly?
A bit of a circus.
But hereâs the thing Iâm most proud of at PHF...
We donât get caught up in the noise.
We donât flip-flop with every new trend.
And we definitely donât get our advice from someone lip-syncing into a ring light.
We stay grounded.
We look at the science.
We stay balanced, sensible, and evidence-led.
No matter what the latest fitness flavour of the month is saying online.
Because while everyone else is spinning out and shouting louder...
Weâre quietly helping our clients get serious results.
The real stuff.
The âmy clothes donât fit anymoreâ stuff.
The âI feel like myself againâ stuff.
We attract the people who are sick of the smoke and mirrors.
Done with the overblown claims.
And bored of âcoachesâ handing out cereal box nutrition advice like it's gospel.
Whatâs coming in the next 18 months?
More noise.
More gimmicks.
More madness.
But weâll be here...
Doing what weâve always done.
Telling the truth.
Getting results.
And keeping you away from the chaos.
Drop me a DM if you want a team in your corner who actually knows what theyâre doing.
And wonât let you get stitched up by someone who learned nutrition from TikTok and "vibes" đ«
Letâs do this properly đ