PHF Nutrition Consultancy

PHF Nutrition Consultancy đŸ”„Fat Loss Specialist
📉 I help ladies drop dress sizes
đŸ‘ŠđŸ» Without dumb diet methods

The fat loss industry right now is noisy.And full of more opinions than a hen do planning chat.You know the one...64 mes...
27/07/2025

The fat loss industry right now is noisy.

And full of more opinions than a hen do planning chat.

You know the one...

64 messages before 9am and no one's booked a thing 👀

(Tell me you work with women, without telling me you work with women 😬)

Seriously...

It feels like every Tom, Dick and TikTok coach has something to say at the moment.

From YouTube influencers to Instagram bio-nutritionists


Everyone’s chucking in their ten pence like it’s a fat loss free-for-all.

One minute it’s celery juice.

The next it’s GLP-1s.

Then it’s someone’s cousin who lost 10lbs by eating beige food only on Tuesdays.

It’s wild.

Confusing.

And honestly?

A bit of a circus.

But here’s the thing I’m most proud of at PHF...

We don’t get caught up in the noise.

We don’t flip-flop with every new trend.

And we definitely don’t get our advice from someone lip-syncing into a ring light.

We stay grounded.

We look at the science.

We stay balanced, sensible, and evidence-led.

No matter what the latest fitness flavour of the month is saying online.

Because while everyone else is spinning out and shouting louder...

We’re quietly helping our clients get serious results.

The real stuff.

The “my clothes don’t fit anymore” stuff.

The “I feel like myself again” stuff.

We attract the people who are sick of the smoke and mirrors.

Done with the overblown claims.

And bored of “coaches” handing out cereal box nutrition advice like it's gospel.

What’s coming in the next 18 months?

More noise.

More gimmicks.

More madness.

But we’ll be here...

Doing what we’ve always done.

Telling the truth.

Getting results.

And keeping you away from the chaos.

Drop me a DM if you want a team in your corner who actually knows what they’re doing.

And won’t let you get stitched up by someone who learned nutrition from TikTok and "vibes" đŸ« 

Let’s do this properly 🙂

The nutrition and fat loss world right now?Wild.West.Misinformation is at an all-time high.New methods popping up every ...
26/07/2025

The nutrition and fat loss world right now?

Wild.

West.

Misinformation is at an all-time high.

New methods popping up every week.

Gimmicks.

Fads.

TikTok divs with ring lights and zero credibility shouting louder than ever.

And the scariest bit?

Some of them sound legit.

They talk confidently.

They use phrases like “backed by science.”

They’ll even cite studies...

Until you dig into those studies and realise they’ve cherry-picked one line from a paragraph they didn’t understand.

It’s smoke and mirrors.

It’s crafted to manipulate you.

And most people don’t question it.

Here’s the truth...

If someone can’t back up what they’re saying with context, depth, and actual evidence...

And instead hit you with “just Google it” or “do your own research”


đŸš© That’s the biggest red flag going.

Here at PHF, we don’t follow trends.

We don’t regurgitate what the latest influencer is screaming into their front camera.

We carve our own path...

Rooted in science, ethics, and actual evidence.

And we never stop learning.

We don’t claim to be the holy grail of fat loss


Though let’s be honest...

We’re bloody close 😬

But we do set the standard for what coaching should be in this space.

We challenge misinformation.

We welcome questions.

We’ll debate anything we say...

Because we know what we’re talking about.

So if you’re fed up of half-baked claims...

Magic pills...

And soundbites dressed up as science


Know this...

Science doesn’t give a f*ck what you believe.

And neither do we.

We care about what works.

And that’s what we deliver.

Feel free to drop me a DM if you’ve seen a claim, trend, or TikTok theory and want the actual truth.

We’ll sort the facts from the fairy dust for you 🙂

One of my clients sent me her check-in last week...Along with her new weight.And then
 She jumped back on the scales aga...
23/07/2025

One of my clients sent me her check-in last week...

Along with her new weight.

And then


She jumped back on the scales again.

Why?

Because she honestly didn’t believe they’d actually be showing that low.

But no...

The scales weren’t broken.

She really had dropped that much.

This is a client who’s been absolutely smashing it.

Not just because she’s “on a plan.”

Not just because she’s “motivated.”

But because she’s doing what every successful client here does...

✅ Listening

✅ Implementing

✅ Trusting the process

That’s the difference here.

We don’t just hand you a generic meal plan and tell you to crack on.

We coach you.

We adapt things around you.

And we back it all up with support that (if I do say so myself) is second to none.

Because the truth is...

Fat loss isn’t just about knowing what to do.

It’s about having someone in your corner to help you actually do it.

Someone who’ll cut through the noise, give you the right strategy for you...

And keep you accountable when things get tough.

That’s what we do here.

And that’s why our clients win.

Every single time.

So if you’ve got any questions about how we work...

Or whether this would be the right fit for you


Drop me a DM.

I'm more than happy to have a personal chat with you without any pressure 🙂

Some coaches might find this controversial.But here in my consultancy?I don’t ask my clients to track their scale weight...
22/07/2025

Some coaches might find this controversial.

But here in my consultancy?

I don’t ask my clients to track their scale weight.

And there’s a very good reason for that.

After working with countless women over the years...

I can say this hand on heart...

The more you obsess over the number on the scales...

Daily, weekly, whenever...

The more it drags you away from the stuff that actually moves the needle.

Why?

Because weight loss and fat loss are two very different things.

And the scales don’t tell you which is which.

Scale weight fluctuates all the time.

Water.

Salt.

Hormones.

Food still in your gut.

All things that make the number bounce up and down.

Even when you’re doing everything right.

And yet


So many women still let that number ruin their day.

One bad weigh-in and it’s panic stations.

Motivation drops.

And before you know it?

They’ve derailed themselves over nothing.

So here’s what we do instead.

We take the scales out of the equation.

At least at first.

We focus on the processes.

The habits.

The things you can control that actually drive fat loss over time.

And you know what happens?

Stress goes down.

Adherence goes up.

And progress finally starts to happen.

Without the constant second-guessing.

Because the scales don’t measure your effort.

They don’t measure your mindset.

And they don’t define your success.

So...

I don’t get my clients to track their weight.

Not because it’s “bad” to know.

But because there are far more important things to track if you actually want results.

And once you stop letting the scales control you...

It’s amazing how much better your fat loss progress...

And your mindset, becomes.

If you’re still letting a cheap plastic square dictate your success...

Maybe it’s time to try a different approach.

Drop me a message if you want to chat about how that works here.

It's time to stop letting a ÂŁ20 set of scales control you đŸ«Ą

When she first came to me, all she ever said was..."I’m just broken."And yes... She’ll read this and laugh.Because we st...
21/07/2025

When she first came to me, all she ever said was...

"I’m just broken."

And yes...

She’ll read this and laugh.

Because we still joke about it now.

Here’s the thing though


She genuinely believed it at the time.

Busy.

Overwhelmed.

Three young kids.

Daily challenges coming at her from every angle.

She felt like she’d tried everything and nothing worked.

That’s where most people get stuck.

They’re convinced they’re the problem.

That it’s them that’s broken...

Not the plan they’ve been given.

Fast forward to today.

And as you can see from her feedback in the graphic


Even she can’t believe what she’s saying now.

So what changed?

We didn’t wave a magic wand.

We didn’t hand her some cookie-cutter, one-size-fits-all meal plan to “just stick to.”

Specific strategies were implemented for her.

Ones that actually worked for her life.

We stripped out the generic rubbish and replaced it with evidence-based coaching.

Rebuilt her mindset from the ground up.

And we gave her insane levels of support and guidance...

The kind you don’t get in a generic app or diet group.

Because that’s how we do things at PHF.

We don’t do generic.

We don’t do guesswork.

And we sure as hell don’t treat you like you’re broken.

What we do is work with you...

Adapt the plan around your life...

And give you the kind of coaching you didn’t know you needed


Until you start seeing just how much it works.

Because when you get the plan right, and the mindset right?

That’s when the real change happens.

And as you can see.

It works a treat.

If you’re still telling yourself you’re “broken”


Maybe it’s time to fix the plan...

Not yourself?

Drop me a DM if you'd like to chat ❀

Yesterday we held our monthly in-person PHF Coffee Morning at the amazing Base Bar in Derby
 And honestly? Saying I love...
20/07/2025

Yesterday we held our monthly in-person PHF Coffee Morning at the amazing Base Bar in Derby


And honestly?

Saying I love these events is an understatement.

There’s just something special about getting this incredible community, this movement, we’ve built here at PHF all in one room.

A room full of absolute legends.

Sharing stories.

Supporting each other.

Having a laugh and some good old warm banter


It makes me beam with pride every single time.

We even had a few of our newer members pop in yesterday to say hello and join the fun.

And they slotted right in.

Adding even more warmth and energy to what we already have here.

And that’s what these events are really about.

Not me.

Not even the consultancy itself.

But the people.

The amazing members who make PHF what it is.

Who bring this whole thing to life.

So a big thank you to everyone who came yesterday.

It really does mean the world to me that you take time out of your day to show up and add so much to this community.

On a personal note...

Yesterday was the biggest, most well-attended Coffee Morning we’ve ever hosted


And these are only going to get better from here.

But one thing they won’t do?

Get “too big.”

Because that’s not what we’re about here.

I don’t want to run a consultancy where I don’t know anybody’s name.

I want to know each and every client personally.

I want every single person to feel like they’re part of something.

To feel secure here.

To feel seen here.

We’re building something special at PHF.

And it’s all down to the people who make up this incredible community.

Thank you for being a part of it.

And for drinking so much coffee yesterday the shop nearly ran out of mugs đŸ€Ł

I'm already looking forward to the next one!

If you’re not part of this yet


You really are missing out!

A big thank you to the Base for hosting us...

A big thank you Astraea Media for capturing the day (she's part of the team now! 📾)

And a big thank you to Kenny for turning up to bless us with his unique sense of banter and to give me some shi... I mean support!

Don't invite him again Sanj! đŸ€ŁđŸ€Łâ€ïž

Another one of our incredible ladies absolutely smashed it last week.Like pretty much everyone I work with here...She’s ...
17/07/2025

Another one of our incredible ladies absolutely smashed it last week.

Like pretty much everyone I work with here...

She’s got a crazy busy life.

Barely a minute to herself most days.

Constant demands pulling her in all directions.

But do you know what she’s done?

She’s asked the right questions.

She’s listened to the answers.

And she’s executed...

Quickly.

And surprise surprise


She’s now flying.

Her feedback last week?

She was in complete shock.

Why?

Because she’s already a stone and a half down and now back to the weight she was in early 2024.

And it’s completely changed her.

Not just the number on the scales...

But how she sees everything.

How she views food now, after years of being destroyed by weight loss clubs.

How she sees her future moving forwards.

And, most importantly...

How she sees herself.

That confidence is priceless.

And this is just the start for her.

Because my goal now?

To show her that when she gets exactly where she wants to be...

That she’ll already have learned every single tool she needs to keep her result forever.

Because that’s what we do here.

We don’t throw you on some generic restrictive plan, cross our fingers and hope you stick it.

We don’t sell tacky PDFs with no road map.

We’re not a program.

We’re an exclusive consultancy that fine-tunes every last detail of your journey.

We show you how to get the result.

We show you how to keep the result.

And we show you how to live your life at the same time.

This isn’t just any weight loss program.

This is the PHF Nutrition Consultancy.

And we raise the game in fat loss nutrition.

If you’ve got any questions about how we work?

Drop me a message.

I’ll happily talk you through it 🙂

Most people come to us for one reason...Fat loss.And yes...We deliver on that. Big time.You’ll get results here.You’ll d...
16/07/2025

Most people come to us for one reason...

Fat loss.

And yes...

We deliver on that.

Big time.

You’ll get results here.

You’ll drop fat.

And you’ll change your body shape.

That’s a given.

But here’s the thing most of our clients quickly realise


What we do here at PHF?

It’s so much more than just a weight loss program.

Because fat loss is just the starting point.

The surface-level goal.

But underneath that?

There’s so much more going on.

Here, we go deeper.

We work with you to uncover what’s really holding you back.

Dig into your triggers.

And not only figure out what’s been causing the setbacks...

But also how to fix them.

We drill into every variable of health, nutrition, and strength that actually matters for long-term success.

And we do all of it inside the most supportive coaching and community Bubble you’ll find anywhere in the industry.

That’s why our clients love it here.

Because they go faster with us than they ever could on their own.

They’re not left to figure it all out themselves.

They’ve got experienced coaches who get it.

And they’ve got a community that actually has their back.

Your primary goal might be fat loss when you start.

But by the time you’re a few weeks in?

You’ll see there’s so much more you can, and will, work on to set yourself up for the long term.

Because here at PHF...

We don’t just drive results.

We drive real change.

In every aspect of your life.

And we do it with the best team and the strongest community you’ll find anywhere.

So yes...

You’ll lose fat here.

But you’ll gain a hell of a lot more in the process.

If you want to know more about what we do here and whether it’s the right fit for you


Drop me a DM.

I'm always happy to have a chat 🙂

I had a message from one of my clients last week.She’s only been with us about a month. Busy work life. Busy home life. ...
15/07/2025

I had a message from one of my clients last week.

She’s only been with us about a month.

Busy work life.

Busy home life.

The kind of woman who barely gets five minutes to herself.

Let alone the headspace to think about her.

And yet


She’s absolutely smashing it.

The message?

She slipped into a pair of trousers the other night that, just a few weeks ago, she couldn’t even do up.

Last time she wore them she even had to undo a button halfway through her meal.

Not this time.

And I’ll be honest...

It’s moments like that that mean more to me than any scale reading ever will.

Because nobody wants to be that person...

Sitting at dinner, subtly unfastening a button and hoping nobody notices.

Nobody wants to be the woman at the barbecue...

Who is too self-conscious to wear that favourite summer dress...

Because they just don’t feel comfortable in it anymore.

That’s no way to live.

And you don’t have to.

That’s why we work so closely with our members here at PHF.

To give them that feeling.

To walk into a crowded room and hold your head high because you finally feel good in your own skin.

To wear the clothes you love without a second thought.

To eat out with family or friends and actually enjoy it without guilt.

Because this isn’t just about numbers on a scale for us here.

It never has been.

It’s about how you feel in your body.

How you carry yourself.

How you live your life.

With confidence and food freedom.

If you’re reading this and thinking that’s exactly what I want...

Just drop me a DM.

Let’s chat about how we can make it happen for you 🙂

One thing I’ll never take for granted here at PHF
Is just how much of a team we really are.Yes, everyone has their own i...
13/07/2025

One thing I’ll never take for granted here at PHF


Is just how much of a team we really are.

Yes, everyone has their own individual journey.

Their own plan, their own challenges.

But what we’ve built here is so much more than just a bunch of people on diets.

We’re one big team.

Everyone pulling for each other.

And to me...

That’s everything.

Because I’ve seen what the other side looks like.

I’ve seen what happens in groups where little cliques form


Where egos take over


Where the atmosphere turns uncomfortable...

And people end up feeling like outsiders in what’s supposed to be their safe space.

I hate that.

And it’s exactly why I’m so protective over the community we’ve built here.

Every single client we work with is vetted.

Not just to make sure they’re a good fit for our coaching...

But to make sure they fit into our community.

Because here at PHF...

We’re not just building bodies.

We’re building a movement.

And we don’t let anything, or anyone, disrupt that.

This really hit me the other day.

I’d been stuck in traffic on the frying pan that was the M1 for hours.

Feeling anxious that I couldn’t be on my laptop as I always like to have my finger on the pulse.

When I finally got to check in


I saw one of our newer members had posted a brilliant question in the Bubble about her journey.

And by the time I saw it?

The comments were already full of amazing, thoughtful, supportive answers from our more experienced members.

Absolute gold dust.

One even joked...

“Not sure we even need you on this thread now, Frosty!” đŸ€Ł

And honestly?

That made me proudest of all.

Because it shows what we’re really about here.

No fakeness.

No cliques.

Just people genuinely rooting for each other, wanting everyone in the team to win.

That’s what makes PHF so special.

If you want to be part of a community that takes you under its wing...

Guides you, supports you...

And celebrates your wins like their own


Drop me a message.

Because this is more than just a fat loss program.

This is PHF.

And we are the best in the business at what we do ❀

Another client.Another early win.And I couldn’t be more buzzing for her.She’s only just started working with me.But alre...
09/07/2025

Another client.

Another early win.

And I couldn’t be more buzzing for her.

She’s only just started working with me.

But already...

She’s feeling far less bloated.

Noticing real changes in how her clothes are fitting.

And can see and feel the difference already.

And the best bit?

She’s still early in the process.

This isn’t a woman who’s been slogging away for months.

She’s not starving herself.

Cutting carbs.

Or trying to outrun a doughnut on the treadmill.

She’s just doing the work.

Properly.

Consistently.

Calmly.

No drama.

No fads.

And no panic.

She’s followed the plan we’ve built for her, based around her life.

And she’s stayed completely process-driven throughout.

She’s not jumping on the scales every two minutes.

Not stressing when life throws a social event her way.

She’s in control.

And that’s what gets results here at PHF.

Because even though we’re evidence-based to the core.

And even though we never compromise on mindset, mental health or your relationship with food


We still get you those early wins.

Not because we’re chasing fast results for the sake of it.

But because when you’re finally doing things right?

Your body starts responding pretty quickly.

And when you pair that with proper coaching, real support, and a plan...

That doesn’t make you feel like you're fighting your own life every day?

You don’t just get short-term change.

You build a foundation for the rest of your life.

Just like this lady is doing.

And she’s only just getting started.

Want to do the same?

Drop me a DM.

I’ll talk you through how we work here.

And whether it’s the right fit for you ❀

Last week, a client messaged me with what we call a proper win.Not a drop on the scales.Not a new low weigh-in.But a “no...
07/07/2025

Last week, a client messaged me with what we call a proper win.

Not a drop on the scales.

Not a new low weigh-in.

But a “non-scale victory”

And one that honestly made me smile from ear to ear.

Because here’s the thing


If you’re judging your fat loss solely on what the scales say?

You’re setting yourself up for disappointment.

Those numbers can shift hourly.

Let alone daily or weekly.

Salt, sleep, stress, cycle, training, hydration, digestion.

They all play a role.

Which is why one of the first things we work on here at PHF is detaching progress from that number.

Instead?

We look at the stuff that actually tells the real story.

📾 Progress photos

đŸ§â€â™€ïž How your clothes are fitting

🧠 Your mindset around food

đŸ’„ And how you're feeling in yourself

The lady I’m talking about has only been working with me a short while.

But already...

She’s getting it.

She’s seeing the progress.

Feeling it in her clothes.

Feeling it in her confidence.

And seeing it in her check-in photos.

But more importantly?

She’s living it.

Her mindset is shifting.

Her relationship with food is improving.

And that internal pressure to constantly “weigh less” is starting to loosen its grip.

That’s a win.

A big one.

Because the scales might not always reflect your progress


But your life will.

And that’s the real goal here.

To help women take back control.

Ditch the stress...

And move forward in a way that feels good.

So if you’ve had enough of being ruled by a number


And you want to finally do things properly?

Drop me a DM.

I’ll talk you through exactly how we do things here at PHF.

And why it works.

Let’s get you winning again 🙂

Address

Chaddesden

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