Optimum Doula

Optimum Doula My name is Kathryn. I am a birth and postnatal doula working in North Wiltshire. I hire out my birthpools and TENS machines.

As your doula, I will be there to help and encourage you, to be your advocate, to be on your side and by your side throughout your labour and birth and to provide emotional and practical support to you and your family during the first few weeks of parenthood. As your postnatal doula I will offer both practical and emotional support, as well as advice on caring for your new baby. I trained as an IPEN placenta encapsulation specialist, to prepare placenta and umbilical cord remedies and keepsakes. I am also a trained babywearing consultant and run Swindon and Devizes Sling Library, which aims to help parents choose the right sling(s) for them through, sling meets, a lending services and individual consultations.

It's amazing what is comfy enough for a quick power nap, when the only sleep you've had in the last 34 hours, was a half...
24/10/2025

It's amazing what is comfy enough for a quick power nap, when the only sleep you've had in the last 34 hours, was a half hour snooze 12 hours ago!

Slightly early for Devizes, Melksham and Calne Breastfeeding Support at the Lansdowne Strand, in Calne, so I'm catching ...
22/10/2025

Slightly early for Devizes, Melksham and Calne Breastfeeding Support at the Lansdowne Strand, in Calne, so I'm catching up on my reading (while Max chills on the play mat).

Not all postnatal doulas offer exactly the same service. So here is a list of some of the the possible services a postna...
11/10/2025

Not all postnatal doulas offer exactly the same service. So here is a list of some of the the possible services a postnatal doula may offer (and all of which I offer):

๐Ÿ’œ The opportunity to discuss your birth ๐Ÿ’œ
This may be because you had a birth that has left you feeling traumatised, bullied, let down or in some other way less than happy about the experience. Doulas offer you the opportunity to talk though your experience with someone who will listen/hold your hand/be a shoulder to cry on, without trotting out the line, โ€œAt least you have healthy baby, and thatโ€™s all that matters.โ€ They are someone who can signpost you to appropriate sources of more specialised support and/or help you to go about registering a compliant, if you feel either of these options are what you need.

And of course if you had a wonderful birth experience that you feel like you want to shout about from the rooftops, they will be able to share in your joy. You wonโ€™t need to curb your enthusiasm for fear of making them feel bad. They know how much someoneโ€™s experience of birth can affect them and they will be genuinely happy for you, if yours was positive.

๐Ÿ’œ Looking after the baby (or babies) while you rest/take a bath/spend time with your other children ๐Ÿ’œ
Our job is not the same as that of a nanny, who will be there specifically to look after your baby for you. But we will happily take the baby for a while, so that you can get on with any of lifeโ€™s other jobs.

๐Ÿ’œTaking care of your other children ๐Ÿ’œ
Once again, although we are not nannies, we are generally happy to take care of older siblings, in order that you can spend time getting to know your new baby without being climbed on!
Most are also happy to take care of both the new baby as well as their older siblings, giving you a chance to have a relaxing child-free bath or take much needed nap.

๐Ÿ’œ Support you in learning how to look after your baby ๐Ÿ’œ
Not everyone knows how to change a nappy or bath a baby before their own arrives. Doulas are generally happy to help you with learning these things.

๐Ÿ’œ Feeding information and support ๐Ÿ’œ
Doulas should offer support, however you feed your baby, whether you exclusively breastfeed, breastfeed in combination with formula feeding, exclusively formula feed, or feed you baby expressed milk (whether your own or donated by someone else). Many doulas have undertaken some training in the area of breastfeeding support. Some are qualified as Breastfeeding Peer Supporters or Breasfeeding Counsellors.
Doulas should know when they can offer information and suggestions, and when a problem is beyond their scope of knowledge. In which case they should know where to get you more specialised help.
I am a trained Breastfeeding Counsellor, am heavily involved in local feeding support groups, and have close links with local International Board Certified Lactation Consultants, whom I can refer you to, should you need more specialised support than I am able to provide.

๐Ÿ’œBeing a supportive presence, during those first few public breastfeeds ๐Ÿ’œ
You donโ€™t have to remain at home with your doula. If you feel daunted by the idea of breastfeeding in a public place, a doula will be happy to accompany you to your local shopping centre, cafรฉ or park. Chances are nothing will untoward will happen, and no-one will say or do anything other than admire your baby and smile at you. But if having your doula with you makes you feel better, then theyโ€™ll be happy to oblige. And doubtless theyโ€™ll be armed with many witty comebacks, in the highly unlikely event that anyone does offer anything other than positive comments.

๐Ÿ’œ Accompanying you to postnatal appointments or baby groups ๐Ÿ’œ
If you have a midwife, doctor or health visitor appointment, that youโ€™d like your doula to accompany you to, or you just want someone you know to be with you the first time you attend a baby group, then they will most likely be happy to do so. Depending on whether they have a car, and the necessary insurance, they may even be able to drive you there. Whether you feel you need someone to advocate for you regarding a specific issue, want to have a supportive presence or just because you are worried about the logistics of just getting out of the house with a small baby, they can be there for you.

๐Ÿ’œSupport choosing and using slings ๐Ÿ’œ
Most doulas should have some basic knowledge of slings, and should know about the TICKS rule of safe babywearing (which everyone should follow when wearing a new baby in a sling). Some may have trained as Babywearing Peer Supporters or Babywearing Consultants, and will therefore be able to offer more specialised support. And if not, they should be able to signpost to local Babywearing Consultants and/or sling libraries.
I am a trained Babywearing Consultant, with a library of almost 100 slings.

๐Ÿ’œDoing housework, including cooking ๐Ÿ’œ
This is an area in which doulas do vary. Some are happy to do pretty much any form of house work and will cook meals for the entire family, if asked. Others feel that it is not part of their role to do household chores.

For me personally, I feel that my job is to provide whatever help is needed in order for you to enjoy the first few weeks with your new baby. If that means me cleaning your kitchen, while you cuddle your baby on the sofa, then thatโ€™s what Iโ€™ll do. If it means preparing tea for your family, with your baby wrapped against me in a sling, while you take an afternoon nap, or a much needed bath or shower, then thatโ€™s what Iโ€™ll do.

๐Ÿ’œ Looking after pets ๐Ÿ’œ
Again this is an area where some doulas would draw the line. But I feel that if the dog needs walking, and you feel that walking any distance with your dog, especially one that pulls on its lead, would cause you discomfort, because of a caesarean scar or episiotomy, then Iโ€™d consider that part of my job. I am also just as happy to feed pets as I am children!

๐Ÿ’œ Doing your shopping ๐Ÿ’œ
Not all doulas will offer to do your shopping. But as Iโ€™ve mentioned already, if thatโ€™s what you need me to do in order to enjoy the first few weeks with your new baby, then thatโ€™s what Iโ€™ll do. No-one has yet asked me to do a full weekโ€™s food shopping at the local supermarket, but I have been asked to โ€˜pick up a packet of maternity pads on my way overโ€™ or to just โ€˜pop out and grab a loaf of bread', so the toddler can have sandwiches for their lunch.

๐Ÿ’œ Provide you with information on local groups and other relevant services ๐Ÿ’œ
Doulas are usually very well informed about local services, such as breastfeeding support groups, sling libraries and cranial osteopaths, as well as different baby groups.

๐Ÿ’œ Nursing bra fitting ๐Ÿ’œ
This probably isnโ€™t a service that many doulas offer. Although it is likely that they will be able to signpost you to local nursing bra fitting services, if they are any availble in your area.
However, it is a service I do offer. I was trained as a maternity/nursing bra fitter, by the NCT (and later by Royce Lingerie), and volunteered as the Swindon branchโ€™s bra fitter for 3 years. When the NCT stopped offering bra fitting, I started up my own independent nursing bra fitting service, and am happy to include this service as part of my time as your postnatal doula.

For me being your postnatal doula is about whatever you need in order to help make the first few days and weeks of being a new parent as easy and enjoyable as possible. And that means that is different for every family I work for.

10/10/2025
If you are giving (or are planning on giving) your baby formula, here are some things you should know.
09/10/2025

If you are giving (or are planning on giving) your baby formula, here are some things you should know.

Hiring a doula means you are more likely to have positive birth experience. :-)  But don't just take my word for it!"Imp...
07/10/2025

Hiring a doula means you are more likely to have positive birth experience. :-) But don't just take my word for it!

"Improved obstetric outcomes are associated with continuous support, especially the support of a doula. A 'doula' labour support companion has the strongest impact on health and safety during labour and birth, compared with women who have no support in labour, or support from a member of the hospital staff, friend or family member.

Women with continuous support from a doula or other independent person were:
โ€ข 28% less likely to have a caesarean section
โ€ข 31% less likely to use synthetic oxytocin to speed labour
โ€ข 9% less likely to use any pain medication
โ€ข 34% less likely to rate their childbirth experience negatively

Continuous support from a person who is present solely to provide support, is not a member of the woman's social network, is experienced in providing labour support, and has at least a modest amount of training, appears to be most beneficial."

'Continuous support for women during childbirth (Review) - The Cochrane Collaboration' Hodnett, Gates, Hofmeyr, Sakala and Weston (2011)

These are my doula bags. The purple rucksack is my everyday doula bag. It goes with me to all my doula visits, as well a...
01/10/2025

These are my doula bags. The purple rucksack is my everyday doula bag. It goes with me to all my doula visits, as well as to slingmeets, bra fittings and breastfeeding support groups. It generally contains:

๐Ÿ’œ my 'handbag' (not pictured) with phone, purse, keys, reading glasses, lip balm and emery board

๐Ÿ’œ a knitted b**b

๐Ÿ’œ my diary (yes, I still use a paper diary)

๐Ÿ’œ a tape measure (for bra fitting)

๐Ÿ’œ my Breastfeeding Counsellor ID badge

๐Ÿ’œ a card reader, should anyone paying me via bank transfer need one

๐Ÿ’œ my bank details on a laminated card

๐Ÿ’œ pens

๐Ÿ’œ a box of my business cards

๐Ÿ’œ flyers for sling library, Optimum Bumps, North Wiltshire HomeBirthers etc.

๐Ÿ’œ flyers and business cards for various local perinatal services

๐Ÿ’œ whatever book I'm currently reading, in case I find myself with a few minutes of free time between appointments

A phone charger seems to be in the bag, just now, but it usually lives in my other doula bag.

The black bag is my birth bag. It only comes out when I am on-call to attend a birth (which I currently am). It usually gets put in my car, when I go on-call, where it stays until I attend the birth. It contains:

๐Ÿ’œ snacks (some more healthy than others)

๐Ÿ’œ a can of energy drink, which I drink if I find myself having to drive home after a night of no sleep

๐Ÿ’œ spare clothes, in case I get covered in blood, vomit, amniotic fluid etc.

๐Ÿ’œ a wet bag, to put dirty clothes into

๐Ÿ’œ toothbrush and toothpaste

๐Ÿ’œ pair of AA batteries (in case client either forgets batteries for the TENS machine, or their own batteries run out)

๐Ÿ’œ copy of client's birth plan/preferences

I asked AI to tell me about Optimum Doula, and this is what it told me:"Optimum Doula is a birth and postnatal doula ser...
28/09/2025

I asked AI to tell me about Optimum Doula, and this is what it told me:

"Optimum Doula is a birth and postnatal doula service based in North Wiltshire, UK, operated by Kathryn Stutely. The business focuses on supporting perinatal families through pregnancy, labour, birth, and the early postnatal period. Their services include birth doula support to help clients achieve their desired birth experience, emotional and practical postnatal assistance, antenatal support groups ("Optimum Bumps"), homebirth support, breastfeeding support groups, maternity/nursing bra fitting, babywearing consultation, and hiring out birth-related equipment like TENS machines and birth pools.

Optimum Doula operates within the perinatal care and maternal support industry, specifically in the doula and maternity support services sector. Their clients are primarily perinatal families, including pregnant individuals and new parents seeking childbirth and postpartum support, with an emphasis on making doula services accessible and affordable to people with average incomes rather than positioning as a luxury option.

In summary, Optimum Doula combines personalized birth and postnatal doula care with group support and practical services to assist families before, during, and after childbirth, aiming to empower clients with knowledge, emotional reassurance, and hands-on support to improve their birth and early parenting experience. The business model centers on accessible, community-oriented doula care supplemented with additional maternity-related services and support groups. This approach caters to a broad client base that values comprehensive and affordable perinatal assistance."

I'd say that's a pretty accurate summary of my doula services :-)

Please ignore Trump's assertion that paracetamol (known mostly by the brand name Tylenol, in the US) is unsafe and cause...
24/09/2025

Please ignore Trump's assertion that paracetamol (known mostly by the brand name Tylenol, in the US) is unsafe and causes autism. It is the safest form of pharmaceutical pain relief and fever reduction, for the vast magority those who are pregnant.

My youngest was 2 years old when I overheard this little gem.
21/09/2025

My youngest was 2 years old when I overheard this little gem.

As your doula my job is not to encourage you to have specific type of birth or to take care of your babies in a specific...
17/09/2025

As your doula my job is not to encourage you to have specific type of birth or to take care of your babies in a specific way. My job is to support you to make informed decisions about how you want to give birth and to parent, and to support you to achieve this.

Yes, I am a home birth advocate but that does not mean I will pressure you into giving birth at home. I do not believe everyone should give birth at home any more than I believe everyone should give birth in hospital. What I do believe is that everyone should be able to make an informed decision about where to give birth (as well as every aspect of giving birth) and be supported in those decisions. I will give you as much or as little information on your options for labour and birth as you want. And I will support you to achieve the birth you want, no matter what you choose.
I have supported hospital, birth centre and home births. I have supported clients who have chosen to have inductions and caesareans, as well as those who wanted as natural a birth as possible.

Yes, I am a breastfeeding counsellor but that does not mean I will pressure you into breastfeeding. I will give you as much or as little information on infant feeding as you want, and support you to feed your babies the way you want to.
I have supported clients who wanted to exclusively formula feed. I have supported clients who wanted to combination feed and those who wanted to express their milk. I have supported those who wanted to give their baby nothing but human milk, even if they had to use milk donated by someone else to achieve it.

Yes, I am a babywearing consultant but that does not mean I will pressure you into using a sling. I will suggest using a sling, if and when appropriate, and will give you as much or as little information about slings and babywearing as you want. But if you do not want to use a sling, I will respect your decision.

As your doula my job is to inform, support and empower you to do what is right for you.

Address

Optimum Corner, 50 Eastleigh Road
Devizes
SN103EH

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Optimum - The best a mum can get

My name is Kathryn Beale and I am a mum of two. My first daughter was born in the Great Western Hospital, in 2008 and my second was born at home, in 2010. I am a birth and postnatal doula working in and around Swindon. I run a free antenatal support group, called 'Optimums-To-Be' and a homebirth support group called 'Swindon Homebirthers'. I hire out TENS machines and birthpools. I have trained as a maternity and nursing bra fitter and am currently training to be a breastfeeding counsellor. I am also a fully qualified babywearing consultant and run Swindon and Devizes Sling Library.

As your birth doula I will support you during your pregnancy, labour and birth as well as the first days after your baby is born. I will assist you in achieving your desired birth experience and prepare you for your new arrival. I am there to make you aware of the options available, enabling you to make your own informed choices, to listen to your concerns and to provide a calm and reassuring presence for you and your partner during labour.

As your postnatal doula I will offer both practical and emotional support, as well as information and advice on caring for your new baby. If you want to know more, please do not hesitate to contact me. I am happy to discuss my services in more detail, answer any questions you may have or to set up a free, no-obligation, face-to-face meeting.