23/09/2024
Our dear customers,
It is with deep regret that we must inform you of the closure of our business, a decision we learned about on none other than Friday the 13th ๐ข
Unfortunately, this is due to regulatory and bureaucratic challenges, specifically relating to how our product, Moon Milk, has been classified. Rest assured, there is absolutely nothing wrong with Moon Milk itself, but the issue lies in the legal complexities surrounding its ingredients, particularly Ashwagandha, which is now classified under the UKโs rapidly evolving "novel foods" regulations.
Changing our business to meet these new requirements would involve a complete overhaulโre-registering with different regulatory bodies, gaining new approvals, redesigning packaging, and much more. After careful consideration, weโve decided that this is not a feasible route for us at this time.
While this is undeniably disappointing, we are proud of what we have achieved. Over this short journey, which began as a side project, we gained invaluable skills that we will carry into our future endeavors. Weโve had the pleasure of working as a family, connecting with amazing people both locally and globally, and contributing, in our small way, to the community. Incredibly, Moon Milk reached customers as far away as Texas and Singapore, and we had just been approved to partner with Tesco the Day Before receiving the unfortunate news!
The lessons we've learned have been profound, and while it's time to move on, we do so with excitement for the future. We have already withdrawn Moon Milk from Amazon and our online shop, and we will be removing it from local shops and cafes by the end of this week.
But please stay tuned - this isnโt the end! A new project is on the horizon, and I look forward to sharing more with you in the new year.
Thank you once again for your trust, support, and for being part of this journey with us!
Warm regards,
Jarek & the family