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thefoodpeople

thefoodpeople are shifting the future of food and drink for all by working with Champions of Change thefoodpeople are no ordinary team.

On trendhub, our online community platform, we leverage our unique IP and methodologies, identifying interconnected themes across multi-channels and categories, enabling you to seed the opportunities of tomorrow. Stimulate - We stimulate people and industry to inspire and inform, by bringing trend foresight to life. Interpret - We interpret and distil thousands of data points, turning knowledge in

to in-depth reports and articles, to create directional clarity. Enable – We enable you to make transformational impact by identifying the trends of today and yesterday, to build opportunities for the future. Turning today’s trends into tomorrow’s opportunities.

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Who are we? From trend analysts and marketeers, to highly experienced chefs, product developers and psychologists, we are uniquely placed to cut through the noise and bring you reliable, digestible and actionable insight, saving you time and enabling you to make transformational impact.

05/08/2025

🎉 100 e-books sold so far in 2025! 🎉

We’re thrilled to share that we’ve officially sold 100 copies of our e-book this year - a milestone worth celebrating! 🥳

Even better? Every purchase helps support our incredible Charity Partner, Chefs in Schools, who are transforming food education and training kitchen teams 🍎👩‍🍳

To keep the good vibes going, we're also giving away a copy of our latest e-book, 19 Years in Food & Drink Trends, every week for 20 weeks in the run-up to our much-anticipated Trend Summit in November 🚀📚

Want a chance to win? Head over to our pinned post and enter today...

Thank you to everyone who's supported us so far. Here’s to the next 100! 💥

04/08/2025

🍽️ Our latest monthly recap of the hottest new food and beverage openings from around the world on trendhub is live, spotlighting six highlight openings from July.

From Iron Gate Kitchen in Pokolbin and Bastardo Wine Bar in London, to Salt Harvest in Populus Hotel, Seattle and Quarterhouse in Melbourne...

👉 Check out a selection of openings from our longer trendhub reports on our blog - https://eu1.hubs.ly/H0m8x1h0

📸 Image Credit - Iron Gate Kitchen, Pokolbin

01/08/2025

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ Snack royalty just got a crossover episode as Reese's and Oreo have teamed up for not one, but two new creations: the Reese's Oreo Cup and the Oreo Reese's Cookie, a chewy chocolate cookie packed with Reese's pieces 🍪🥜

2️⃣ Kraft has given its classic mac and cheese a bold Italian-inspired makeover - combining creamy cheddar with the tangy taste of tomato and herbs - and for an extra twist, it's being delivered in pizza-style boxes 🧀🍕

3️⃣ Rosaluna's "less smoky" mezcal has officially arrived in the UK, offering a cleaner, more approachable take on the traditionally bold spirit.

4️⃣ In a move that blends brewing with sustainability, a UK beer brand has launched a new product made using solar power 🍺☀️

5️⃣ Wine is going urban - Vagabond is set to open the UK's biggest urban winery in London's Nine Elms, bringing grape-to-glass winemaking into the city 🍇🍷

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0m76Ks0

Whilst you're there, you can join our community to be notified of any new articles that we post!

30/07/2025

This week’s 📚 e-book giveaway winner has been announced... congratulations to Hannah who entered over on Instagram! 🎉🎉
We’ll DM you with your prize 📩

To celebrate 20 delicious years, we’re giving away a copy of our latest e-book - 19 Years in Food & Beverage Trends - every week for 20 weeks across Instagram, Facebook & LinkedIn! 🍽️📚

Plus, for each copy we give away, we'll be covering the cost with a charitable donation, so every win gives back 💛

Want in next time? Check our pinned post to enter 🔄
There's 16 more chances to win!

30/07/2025

🍸🍹 Fancy a drink, but don’t know what to order? Well, pull up a stool and make yourself comfortable – because our Cocktails & Bar Snacks report is live on the trendhub and there’s something on the menu for everyone! In this menuwatching report, we delve into trends in base, flavour, format, serveware, no and low ABV, new twists, accompaniments, snacks and more.

Explore this topic in greater depth in our Cocktails & Bar Snacks Menuwatching report - now live on the hub!

👉 Head over to our blog to see our top insights into the report: https://eu1.hubs.ly/H0m3LD70

If you're not already a trendhub subscriber and would like to see more trend insights from this report, get in touch to book a 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight.

25/07/2025

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ The Good Food Guide has crowned a humble Malaysian pub residency in Wi******er as the Best Local Restaurant in the UK.

2️⃣ Brace your tastebuds: Two Michelin-starred Manhattan hotspot Atomix is crossing the Atlantic for an exclusive London pop-up.

3️⃣ Gut health meets guilty pleasure: Pepsi's new prebiotic soda promises to support digestion while delivering cola fizz. It's part of a growing trend of functional soft drinks — and an unexpected move from a soda giant.

4️⃣ Pumpkin spice season is arriving early! Starbucks US has unveiled its 2025 fall menu, featuring a fresh take on the iconic PSL and a brand-new Pecan Cortado 🍁🍂

5️⃣ Aussie snack royalty is finally here! The cult-favourite Sweet & Salty Arnott's Tim Tam have launched in the UK, and fans are calling them a "10/10." If you've never tried the chocolate-coated, creamy, crunchy biscuit — now's the time to jump on the Tim Tam train 🚂

👉 Click here to check out our full weekly news round-up on our blog - https://thefoodpeople.co.uk/blog/pop-ups-psls-and-prebiotics-whats-new-this-week

Whilst you're there, you can join our community to be notified of any new articles that we post!

24/07/2025

🐸 Speaker Announcement! 🐸

We’re thrilled to welcome acclaimed chef and sustainable dining pioneer Adam Handling MBE to the Food & Beverage Trend Summit!

As the visionary behind The Frog and a champion of zero-waste cuisine, Adam brings bold insights into the future of food - from innovation in fine dining to responsible sourcing.

Don’t miss the chance to hear Adam’s insights on British food, sustainability, and fighting food waste at our .

📅 Stay tuned for more speaker reveals...

👉 Click here to secure your ticket today - https://eu1.hubs.ly/H0lZkpB0

Adam Handling Restaurants - Red Kite PR

📸 Image Credit: Yoxman

23/07/2025

This week’s 📚 e-book giveaway winner has been announced... congratulations to lovefreshleaves who entered over on Instagram! 🎉🎉
We’ll DM you with your prize 📩

To celebrate 20 delicious years, we’re giving away a copy of our latest e-book - 19 Years in Food & Beverage Trends - every week for 20 weeks across Instagram, Facebook & LinkedIn! 🍽️📚

Plus, for each copy we give away, we'll be covering the cost with a charitable donation, so every win gives back 💛

Want in next time? Check our pinned post to enter 🔄
There's 17 more chances to win!

23/07/2025

Picky bits, grazing boards, elevated snacks… With these formats all trending in the foodie-sphere, there’s a new player on the scene vying to the ‘it’ dish of this summer. Meet – Charcuterie Nachos.

Quick, convenient, customisable, cost effective and FUN(!) – it’s easy to see why Charcuterie Nachos are a seemingly perfect choice for summer evenings , whether it’s a movie night-in for one or a party platter for friends.

Explore this topic in greater depth in our Charcuterie Nachos Foodwatching report - now live on the hub!

👉 Head over to our blog to see our top insights into the report: https://eu1.hubs.ly/H0lY1HK0

If you're not already a trendhub subscriber and would like to see more trend insights from this report, get in touch to book a 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight.

22/07/2025

🔔 School's Out, But the Work Goes On

A mid-year update from our charity partner, Chefs in Schools - and a look at the real impact of your support so far in 2025.

From school kitchens to national TV, from policy change to hands-on food education, the first half of this year has been transformational:

📌 33,265+ children reached
👩‍🍳 1,724 hours of chef training delivered
🏫 168 schools supported in 2025 alone (454 to date)
📣 1,000 parents polled to ensure their voices are heard on school food quality

💚 And thanks to your continued support - we've raised £22,802.95 in donations so far in 2025 and over £159,500 since our partnership began in late 2020. 97 more e-books have sold this year - bringing our total to 1,274, with all proceeds going toward this work.

👉 Read the full summer update and discover how every pound and purchase is helping reshape the future of food in schools - https://eu1.hubs.ly/H0lWzkN0

18/07/2025

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ Revo Foods has officially added The Kraken - its 3D-printed vegan octopus - to its permanent product lineup following overwhelming consumer demand.

2️⃣ Cinnamon Toast Crunch is diving headfirst into the "swavoury" trend with a bold new mashup: Cinnamon Toast Crunch x Bacon cereal 🥓

3️⃣ Del Taco is bringing the crunch with its latest menu addition: Fried Pickle Tacos 🌮

4️⃣ Taco Bell is turning up the refreshment with the launch of its new Agua Fresca lineup across U.S. locations.

5️⃣ Hunt & Brew is shaking up the dairy aisle in Australia with its new High-Protein Milk, designed for consumers seeking an easy way to boost their daily protein intake🥛

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0lS9yX0

Whilst you're there, you can join our community to be notified of any new articles that we post!

17/07/2025

🚨 Throwback: Trend Alert from July 2024

Nestlé brought back Caramac for a limitedrun after giving it the chop in 2023. After calls for its return, fans of the caramel-flavoured confectionery brand were given the opportunity to stock up on the iconic Caramac bars and buttons once more.

🗓️ This moment is just one of many from our new e-book, 19 Years in Food & Beverage Trends.

If you work in the industry or just share our obsession and love for food & drink, this fascinating and thought-provoking read is just for you! £24.00 from the sale of this book goes directly to the TFP Foundation.

👉 Grab your copy now and relive nearly two decades of trends that shaped the way we eat and drink - https://eu1.hubs.ly/H0jJ9Rk0

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Our Story

We’re shifting the future of food & drink by harnessing the power of trends.

Why? Because food and drink unites us all and by working with our community, industry and our collaborators, shifting the future of food and drink can shape a better future for all.

Stimulate - We stimulate the food and drink industry and people, by bringing to life trends and foresight

Incubate - We incubate to flip trends & foresight into seed ideas to inspire our community to deliver future opportunities today

Activate - We activate trends by building belief in foresight driven opportunities, collaborating with our community to champion change in the food and drink industry.

thefoodpeople are passionate about identifying and breaking trends to shift the future of food & drink. Our specialist team of analysts observe consumer behaviour globally, so you can harness the power of trends.

Through their innate knowledge, passion and curiosity, our champions of change bring alive the next 'big thing' that everyone's looking for.

Through our vast, but easily accessible, trendhub platform – you’ll be at the forefront of change. You’ll be inspired by rich foresight into the world of emergent trends in real time. Being at the forefront of change means trends in social culture, food & beverage, as well as category, channel, cuisine and ingredient trends. You’ll be able to access this in variety of easily digestible formats - videos, reports, articles, infographics and interactive maps. Everything you need to be an innovator and shift the future of food and drink.

What’s more, should you require our Bespoke Trends reporting, we can look at the world of food & drink through your specific strategic business lens, not only to ‘stimulate’ but importantly ‘incubate’ trends into ideas.

With all of this and more at your fingertips you’ll shift your business to a 'tomorrow space’ meaning you’ll be relevant and best placed to act in this fast-changing sector.

To understand more about how you can embrace and champion change to shift the future of food and drink, simply complete the form opposite and we’ll be in touch.

thefoodpeople

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