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thefoodpeople

Shifting the future of food and drink by turning today’s trends into tomorrow’s opportunities. Proudly employee-owned. thefoodpeople are no ordinary team.

On trendhub, our online community platform, we leverage our unique IP and methodologies, identifying interconnected themes across multi-channels and categories, enabling you to seed the opportunities of tomorrow. Stimulate - We stimulate people and industry to inspire and inform, by bringing trend foresight to life. Interpret - We interpret and distil thousands of data points, turning knowledge in

to in-depth reports and articles, to create directional clarity. Enable – We enable you to make transformational impact by identifying the trends of today and yesterday, to build opportunities for the future. Turning today’s trends into tomorrow’s opportunities.

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Who are we? From trend analysts and marketeers, to highly experienced chefs, product developers and psychologists, we are uniquely placed to cut through the noise and bring you reliable, digestible and actionable insight, saving you time and enabling you to make transformational impact.

01/05/2026

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ Pret A Manger is shaking up its shelves with its biggest menu launch in years - and it's flexing hard on protein. From boosted breakfast pots to more filling lunch options, the new range leans into the growing appetite for high-protein, grab-and-go goodness.

2️⃣ Budget supermarket Aldi is proving it's got its finger firmly on the pulse, teaming up with an Insta-famous brand to bring viral stuffed cookies to the masses. These indulgent, oozy-centred treats have already whipped up a frenzy online 🍪

3️⃣ Starbucks is floating into new territory with its Cloud Frappuccino trio, adding an airy twist to its cold drinks line-up. Expect light, whipped textures and indulgent flavours designed to keep things cool as temperatures rise 🍕

4️⃣ Snack time just got a glow-up thanks to Pilgrim's Choice and its new Dip & Dunk range. Aimed squarely at grown-up grazers, this playful line pairs cheese with perfectly matched dips for maximum dunkability 🧀

5️⃣ Middle Eastern-inspired maestro Yotam Ottolenghi is expanding his retail reach with a new range landing in Waitrose. Think vibrant dressings like orange marmalade and bold deli additions such as pomegranate harissa olives - packed with the punchy flavours fans know and love.

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0t_W_60

Whilst you're there, you can join our community to be notified of any new articles that we post!

30/04/2026

Pre-registration is now OPEN for our Annual Food & Beverage Trend Summit 🎉

Join us on Tuesday 17th November as industry leaders and Champions of Change come together to be inspired, informed, and ready to shape the future of food & drink. Together, we’ll explore how to harness the power of trends and foresight to drive meaningful change.

This year is extra special as we continue celebrating 20 years of thefoodpeople - and we can’t wait to mark this milestone with you.

Secure your spot early and be part of the conversation that’s shaping what’s next - https://eu1.hubs.ly/H0tY5hn0

29/04/2026

🍚🍜 Carb-lovers take note… Our Pasta, Rice, Noodles & Pulses 2026 report is now live on the hub! And it's packed with all of the big 4 C's in this category: Cost-effective, Convenient, Carb-rich and Comforting… But this year we're adding another 'C' to that list: Creativity! 🎨

👉 Head over to our blog to see our top insights into the report - https://eu1.hubs.ly/H0tYDn40

If you're not already a trendhub subscriber and would like to see more trend insights from this report, get in touch to book a 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight.

24/04/2026

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ Starbucks is stirring things up by trialling ChatGPT-powered drink customisation in-store, making bespoke beverages easier than ever ☕

2️⃣ Waitrose & Partners is serving up a slice of nostalgia with a new 80s-inspired food range, created in collaboration with Disney to celebrate the latest season of Rivals 📺

3️⃣ Heinz is dipping into new territory with its garlic-flavoured ranch sauce - and it's got pizza crusts firmly in its sights 🍕

4️⃣ Galbani is going small but keeping the flavour mighty with its new mini burrata and basil-infused mozzarella 🧀

5️⃣ Aperol Spritz is ready to pop, fizz, and go with its new canned spritz - just in time for summer 🍹

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0tQZhl0

Whilst you're there, you can join our community to be notified of any new articles that we post!

23/04/2026

The Future Food Q1 2026 report is now live ❄️

Feeling overwhelmed, uncertain, and risk-aware? Today’s consumers are sending clear signals about what they need from food experiences.

Our Future Food Q1 Report (Winter 2025/26) breaks it down into three key shifts:

◾ Simplify → Cut through overwhelm by removing friction and guiding better choices
◾ Curate → Design journeys that deliver real, personal value
◾ Comfort → Balance the familiar with just enough new to feel exciting, not risky

Want the full picture (and what to do next)?

👉 Join the Future Food Community and download the latest report - https://eu1.hubs.ly/H0tG_vy0

Stay ahead of what’s shaping the future of food.

22/04/2026

🍞 If you're someone who can't do breakfast or elevenses, without a little pastry treat – take note! Because you may want to swerve your usual croissant, in favour of the latest viral trend… Enter, salt bread. So what exactly is it?!

👉 Head over to our blog to see our top insights into the report - https://eu1.hubs.ly/H0tHPMC0

If you're not already a trendhub subscriber and would like to see more trend insights from this report, get in touch to book a 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight.

21/04/2026

Happy National Tea Day 🍵

Tea is no longer just a comforting classic - it’s become a powerhouse ingredient in modern mixology. Our latest report explores how tea is bringing structure, tannin, texture and layered flavour to cocktails across both full-strength and no/low alcohol serves.

From Assam and Darjeeling to jasmine, hojicha, rooibos, chai and lapsang, a diverse spectrum of teas is inspiring everything from elevated classic riffs to entirely new drink formats. Fueled by café culture, global tea traditions and the rise of mindful drinking, tea offers unmatched versatility, balance and storytelling behind the bar.

🔍 Curious to explore more insights like this? Get in touch with our team to unlock the latest trends shaping the industry through trendhub - https://eu1.hubs.ly/H0tHC0f0

17/04/2026

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ After more than six decades of sticking to its iconic hazelnut formula, Nutella has finally unveiled a brand-new flavour: Nutella Peanut. Blending its signature creamy chocolate spread with roasted peanut notes, the launch marks a major moment for the brand - and taps into the enduring popularity of the chocolate-and-peanut combo 🥜

2️⃣ What started as an April Fool's joke has officially come to life, with IKEA teaming up with Chupa Chups to create a meatball-inspired lollipop. Designed to mimic the flavour of IKEA's famous Swedish meatballs and lingonberry sauce (minus the meat), the quirky sweet will be given away in stores globally.

3️⃣ Twix is tapping into the growing demand for snackable formats with the launch of Twix Bits - mini, poppable versions of the classic chocolate bar. Designed for easy sharing (or solo snacking), the new format leans into the continued rise of bite-sized treats across confectionery.

4️⃣ Domino's Pizza is aiming to elevate its at-home offering with the launch of its new "Italiano's" range - featuring thinner crusts and more premium toppings like nduja, goat's cheese and pesto. The move reflects growing demand for restaurant-quality takeaway experiences, particularly for occasions like date nights at home 🍕

5️⃣ Nespresso is turning heads with a London pop-up showcasing a bold lineup of experimental coffee creations - including pickle-infused cola coffee and a Marmite latte topped with avocado foam. Part of a wider push towards more playful, experiential coffee, the activation invites consumers to rethink what their daily brew can be ☕

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0tzDLP0

Whilst you're there, you can join our community to be notified of any new articles that we post!

16/04/2026

A Landmark Shift in School Food 🏫🍽️

The UK is taking a decisive step towards a healthier future, with new mandatory School Food Standards set to remove high-sugar options from menus nationwide.

This long-awaited update marks the most significant overhaul in over a decade - and a critical move in tackling childhood obesity, improving nutrition, and reshaping how the next generation eats.

At thefoodpeople, we’re proud to support Chefs in Schools and The Food Foundation in helping drive this change. It’s a powerful example of what can be achieved when collaboration turns ambition into action 💪🌟

Read more over on our blog - https://eu1.hubs.ly/H0tBhFc0

15/04/2026

📰💬 When it comes to health and wellness trends, there's been a hot topic on everyone's lips over the last year… We're talking of course about GLP-1 weight loss medication. The impact of these drugs – which mimic hormones in the body that regulate blood sugar and appetite – has been nothing short of seismic.

👉 Head over to our blog to see our top insights into the report - https://eu1.hubs.ly/H0ty5ZW0

If you're not already a trendhub subscriber and would like to see more trend insights from this report, get in touch to book a 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight.

13/04/2026

🚨 Final call to join us tomorrow - don't miss out 🚨

If you're shaping plans for 2026, this is one session you don’t want to miss.

Our latest Future Food Trend Tracker cuts through the noise to highlight what’s actually landing with consumers right now.

From evolving definitions of value to the growing role of AI in how we eat out, this is about making smarter, more confident decisions for the year ahead.

Join Charles Banks and Kelly Dowson as they bring the trends to life with practical insight you can act on immediately.

📅 Tuesday 14th April
⏰ 10:00–11:00am

Register now:👉 https://lnkd.in/ei5kpv4y

10/04/2026

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ Greggs completes its "iconic trilogy" with The Chicken Roll - the high-street bakery has unveiled its first-ever Chicken Roll, joining its classic pork and vegan options to form what it's calling a full "trilogy" of sausage rolls 🐔

2️⃣ Burger King is trialling a new "King Size Sliders Box" that lets customers build their own combo from a selection of mini burgers. Available in select US cities for a limited time, the format offers flexibility with multiple slider options - including bacon-heavy and steakhouse-inspired builds 🍔

3️⃣ Pizza Hut Canada is leaning into mash-up culture with a hot dog stuffed crust pizza, launched to coincide with baseball season. The limited-edition pie features hot dogs baked directly into the crust, blending two stadium favourites into one indulgent offering 🌭

4️⃣ Papa Johns Pizza is elevating its pizza credentials with a new sourdough range, now available nationwide. The slower-fermented dough promises a more artisanal texture and flavour, tapping into consumer demand for premiumisation in fast food 🍕

5️⃣ Starbucks is expanding its functional drinks lineup with the UK launch of its Protein Cold Foam, following strong performance in the US. Designed to add a protein boost to iced beverages, the innovation reflects the growing consumer appetite for "better-for-you" options in coffee ☕

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0tmSsz0

Whilst you're there, you can join our community to be notified of any new articles that we post!

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