thefoodpeople

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thefoodpeople

Shifting the future of food and drink by turning today’s trends into tomorrow’s opportunities. Proudly employee-owned. thefoodpeople are no ordinary team.

On trendhub, our online community platform, we leverage our unique IP and methodologies, identifying interconnected themes across multi-channels and categories, enabling you to seed the opportunities of tomorrow. Stimulate - We stimulate people and industry to inspire and inform, by bringing trend foresight to life. Interpret - We interpret and distil thousands of data points, turning knowledge into in-depth reports and articles, to create directional clarity. Enable – We enable you to make transformational impact by identifying the trends of today and yesterday, to build opportunities for the future. Turning today’s trends into tomorrow’s opportunities.

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Who are we? From trend analysts and marketeers, to highly experienced chefs, product developers and psychologists, we are uniquely placed to cut through the noise and bring you reliable, digestible and actionable insight, saving you time and enabling you to make transformational impact.

16/01/2026

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ Heinz has unveiled an inventive new packaging concept called the Heinz Dipper - a fry box designed with a built-in ketchup compartment so you can dip French fries on the go without spills or juggling containers 🍟

2️⃣ Coffee giant Dunkin' is stepping into the UK grocery aisle with its first retail coffee range, which includes Nespresso-compatible coffee capsules and packaged coffee blends in classic flavours like Vanilla, Caramel, and the Original Dunkin' roast ☕

3️⃣ British snack favourite Walkers has rolled out the biggest rebrand in its 80-year history, updating its core packaging with a modern, sun-inspired logo and a fresh visual identity emphasising real ingredients and British potatoes 🥔

4️⃣ Premium chocolatier Lindt has expanded its Excellence range with a new Pistachio Dark Chocolate bar, blending high-quality dark chocolate with caramelised pistachio pieces and a hint of sea salt 🍫

5️⃣ Kellogg's UK & Ireland is ushering in the spring season with a limited-edition Rice Krispies Squares flavour inspired by Easter, featuring crunchy mini eggs and chocolate swirled into the classic crispy base 🐰

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0r1JK90

Whilst you're there, you can join our community to be notified of any new articles that we post!

14/01/2026

🍸🍹The festive season may be over, but nothing takes the edge off January blues like a delicious cocktail. So if you're looking for libation inspo for happy hour, look no further – because our drinkswatching report on Winter cocktails is now live on the hub!

👉 Head over to our blog to see our top insights into the report - https://eu1.hubs.ly/H0qTP0G0

If you're not already a trendhub subscriber and would like to see more trend insights from this report, get in touch to book a 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight.

12/01/2026

🆕 New Openings December 2025

What opened last month? Our round-up of the latest openings across food and drink from around the world - we highlight new establishments to open their doors last month, from our longer list of new openings on tfp trendhub.

The December 2025 list features venues such as Bar Allora in Sydney and Maru Korean Steakhouse in Westmere Auckland, to Firestarter in London and Maru Korean Steakhouse in Cape Town, South Africa...

👉 Check out a selection of openings from our longer trendhub reports on our blog - https://eu1.hubs.ly/H0qT0pf0

🌍 We showcase a more comprehensive list of the most noticeable openings from around the globe over on trendhub. If you’re not yet a trendhub subscriber but are interested in becoming one, please do get in touch!

📷 Photos by Bar Allora

12/01/2026

🎙️Catch up on the latest Food Rebels episode as our very own Charles Banks joins the Food Rebels pod to unpack the food trends shaping what we’ll eat next...

09/01/2026

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ McDonald's is kicking off January by answering fans' prayers, bringing a trio of cult-favourite menu hacks into the mainstream. For a limited time, the Chicken Cheeseburger, Surf 'n' Turf Burger and - perhaps most excitingly - Big Mac Sauce pots are officially back on UK menus 🍔

2️⃣ Subway is giving its plant-based range a New Year glow-up with the launch of the Smashed Falafel Sub. Featuring crispy smashed falafel paired with fresh salad and bold sauces, the new sub leans into texture and flavour - two areas where vegan fast food has historically struggled.

3️⃣ McVitie's is shaking up the biscuit aisle with the launch of Golden Cinnamon Digestives. Building on the success of its non-HFSS range, the new flavour combines classic digestive crunch with warming cinnamon notes - perfect for dunking season!

4️⃣ Nolo has launched what it claims is the UK's first functional decaf cold brew coffee, proving that caffeine isn't the only reason people reach for a coffee fix ☕

5️⃣ From Asda and Co-op to Iceland Foods, retailers are rapidly rolling out ranges designed with GLP-1 weight-loss drug users in mind. High-protein pots, portion-controlled ready meals and nutrient-dense options are taking centre stage, reflecting changing eating habits among consumers focused on satiety and nutritional efficiency.

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0qNj2q0

Whilst you're there, you can join our community to be notified of any new articles that we post!

07/01/2026

🥞☀️ Move over pancakes, because another breakfast staple is having its time to shine – and not just in the mornings! Enter… waffles.

The ultimate culinary canvas, waffles are the epitome of form with function – as the deep grid holes they are synonymous with can be topped, filled or drizzled with all manner of ingredients. And we aren't just talking sweet things… why not try crispy pork belly, melted brie, roast dinner toppings – and enjoy any time of day, even dinner! And the waffle base itself is even being reimagined – think sweet potato waffles, chaffles (cheese + waffles) or crispy rice waffles.

👉 Head over to our blog to see our top insights into the report - https://eu1.hubs.ly/H0qMvsl0

If you're not already a trendhub subscriber and would like to see more trend insights from this report, get in touch to book a 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight.

05/01/2026

📈 Ever wondered why your competitors are always one step ahead of you? 📈

They consistently use trendhub, our bespoke trend platform offers a comprehensive horizon of trends and foresight including food, drink, health, cuisine, planetary and social cultural forces, backed by our unique IP and research methodologies refined over 20 years.

All trendhub journeys start with the first step – a demo with one of our expert trends team. Start your trendhub journey today and harness the potential in the future.

👉 Secure your FREE 30-minute demo… plus, as part of the call, we’ll build you a complimentary bespoke trends report on any subject - https://eu1.hubs.ly/H0qJ7kC0

31/12/2025

As 2025 draws to a close, we’ve been reflecting on the moments, milestones and quiet triumphs that shaped our year.

From thousands of curious minds at our Food & Beverage Trend Summit, to millions of trendhub engagements, to becoming 100% employee-owned - this year was powered by people, purpose and progress.

These numbers don’t just tell a story about us. They tell a story about a community hungry to understand what’s next for food and drink.

Take a look at the numbers that made this year unforgettable - https://lnkd.in/e-HBiV7r

Thank you for being part of our 2025.

Here’s to even more insight, impact and discovery in 2026 🥂

30/12/2025

🎄✨ You might have missed this…

Amid the festive break, our full 175-page Christmas Seasonwatching Report is now live on the hub.

Catch up on the key trends shaping the season - https://eu1.hubs.ly/H0qwVMt0 🎁

📞 Not a subscriber yet? Get in touch to find out how to access the report.

29/12/2025

🚀 We’re growing. You in?

At thefoodpeople, we’re not just watching trends—we’re shifting the future of food and drink.

As we look ahead to an ambitious 2026, we’re expanding our team across all functions and specialisms. We’re looking for curious, intuitive, tenacious, and passionate humans. Are you a big-picture thinker, a pattern spotter, a food and drink obsessive, a growth driver or a future-shaper?

✨ Why join us?
✅ 4-day working week
✅ 100% employee owned
✅ Purpose-led
✅ Culture-first, always
✅ Part of a team making real industry and social impact

If you're looking for more than just a job, then maybe it’s time we talked - contact us and start the conversation.

18/12/2025

🎄 Happy Holidays from thefoodpeople!

We hope your festive season is filled with joy, warmth and laughter. Our team will be taking a festive pause from today and will be back on Monday 5th January 2026.

Wishing you a wonderful break! ❄️

18/12/2025

🎄✨ After a week of festive sneak peeks into three standout trends from this year’s Christmas Seasonwatching Report, the wait is finally over!

We’re delighted to unwrap the full 175-page report, now live on the hub for our subscribers - https://eu1.hubs.ly/H0qwVn30 🎁

📞 Not a subscriber yet? Get in touch to find out how to access the report.

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http://www.thefoodpeople.co.uk/

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Our Story

We’re shifting the future of food & drink by harnessing the power of trends.

Why? Because food and drink unites us all and by working with our community, industry and our collaborators, shifting the future of food and drink can shape a better future for all.

Stimulate - We stimulate the food and drink industry and people, by bringing to life trends and foresight

Incubate - We incubate to flip trends & foresight into seed ideas to inspire our community to deliver future opportunities today

Activate - We activate trends by building belief in foresight driven opportunities, collaborating with our community to champion change in the food and drink industry.

thefoodpeople are passionate about identifying and breaking trends to shift the future of food & drink. Our specialist team of analysts observe consumer behaviour globally, so you can harness the power of trends.

Through their innate knowledge, passion and curiosity, our champions of change bring alive the next 'big thing' that everyone's looking for.

Through our vast, but easily accessible, trendhub platform – you’ll be at the forefront of change. You’ll be inspired by rich foresight into the world of emergent trends in real time. Being at the forefront of change means trends in social culture, food & beverage, as well as category, channel, cuisine and ingredient trends. You’ll be able to access this in variety of easily digestible formats - videos, reports, articles, infographics and interactive maps. Everything you need to be an innovator and shift the future of food and drink.

What’s more, should you require our Bespoke Trends reporting, we can look at the world of food & drink through your specific strategic business lens, not only to ‘stimulate’ but importantly ‘incubate’ trends into ideas.

With all of this and more at your fingertips you’ll shift your business to a 'tomorrow space’ meaning you’ll be relevant and best placed to act in this fast-changing sector.

To understand more about how you can embrace and champion change to shift the future of food and drink, simply complete the form opposite and we’ll be in touch.

thefoodpeople

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