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thefoodpeople

thefoodpeople are shifting the future of food and drink for all by working with Champions of Change thefoodpeople are no ordinary team.

On trendhub, our online community platform, we leverage our unique IP and methodologies, identifying interconnected themes across multi-channels and categories, enabling you to seed the opportunities of tomorrow. Stimulate - We stimulate people and industry to inspire and inform, by bringing trend foresight to life. Interpret - We interpret and distil thousands of data points, turning knowledge into in-depth reports and articles, to create directional clarity. Enable – We enable you to make transformational impact by identifying the trends of today and yesterday, to build opportunities for the future. Turning today’s trends into tomorrow’s opportunities.

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Who are we? From trend analysts and marketeers, to highly experienced chefs, product developers and psychologists, we are uniquely placed to cut through the noise and bring you reliable, digestible and actionable insight, saving you time and enabling you to make transformational impact.

26/09/2025

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ Get ready to shake up your festive chocolate traditions - Quality Street is adding a brand-new flavour to the iconic tin! But here's the twist: it's a total mystery, and Nestlé won't reveal what it is until December 🍬

2️⃣ Greggs has gone full pub mode. The high street bakery has opened its first-ever pub, The Golden Flake Tavern, complete with sausage roll-inspired snacks and even Greggs-themed beers on draft 🍺

3️⃣ American chain California Pizza Kitchen is taking grab-and-go to a new level by popping its signature BBQ Chicken Salad into vending machines 🥗

4️⃣ The American party palace of childhood dreams - Chuck E. Cheese - is officially making its way across the pond 🎈

5️⃣ Big news for burger lovers! The World's Best Burgers list is out - and three beloved UK spots have made the top 10. London's own Bleecker, Hawksmoor, and Burger & Beyond have been recognised as global heavyweights in the burger game 🍔

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0nmzq30

Whilst you're there, you can join our community to be notified of any new articles that we post!

25/09/2025

🚨 Throwback: Trend Alert from September 2024

☕🚂 The Grounds, Sydney, introduced its newest venture - The Grounds Coffee Factory – a locomotive inspired space celebrating the coffee experience. The experiential cafe allowed visitors to see the coffee roasting process with their own eyes, as well as experience interactive workshops and seminars dedicated to all things coffee.

🗓️ This moment is just one of many from our new e-book, 19 Years in Food & Beverage Trends.

If you work in the industry or just share our obsession and love for food & drink, this fascinating and thought-provoking read is just for you! £24.00 from the sale of this book goes directly to the TFP Foundation.

👉 Grab your copy now and relive nearly two decades of trends that shaped the way we eat and drink - head to the link in our bio to secure yours today!

📷 Image Credit: The Grounds

24/09/2025

This week’s 📚 e-book giveaway winner has been announced... congratulations to Alison who entered over on Instagram! 🎉🎉
We’ll DM you with your prize 📩

To celebrate 20 delicious years, we’re giving away a copy of our latest e-book - 19 Years in Food & Beverage Trends - every week for 20 weeks across Instagram, Facebook & LinkedIn! 🍽️📚

Plus, for each copy we give away, we'll be covering the cost with a charitable donation, so every win gives back 💛

Want in next time? Check our pinned post to enter 🔄
There's only 8 more chances to win!

24/09/2025

🍌☕ If you haven't tried it before, the combination of banana and coffee might seem a little 'out there'. But trust us, it's delicious! And it's blowing up on social media and in cafés around the world – bolstered by its popular flavour profile, and plenty of aesthetic appeal.

Gen Z make up a huge part of its fanbase, allured by its customisable 'have it your way' credentials. So what are some of the ways the banana coffee trend is manifesting?

Well, there's a banana coffee for every taste! Our report deep dives into all things banana coffee.

👉 Head over to our blog to see our top insights into the report - https://thefoodpeople.co.uk/blog/key-insights-from-our-banana-coffee-drinkswatching-report

If you're not already a trendhub subscriber and would like to see more trend insights from this report, get in touch to book a 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight.

19/09/2025

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ Asda has entered the meal deal game with a new offering priced at £3.94, making it the most affordable option on the high street for non-members 🍽️

2️⃣ In a nostalgic and festive collaboration, Baileys has partnered with Terry's to launch a Chocolate Orange flavour of its Irish Cream Liqueur 🍊

3️⃣ Boursin Cheese is expanding its cheese spread lineup with a new Blue Cheese variant, aiming to tap into growing demand for bold, punchy flavours 🧀

4️⃣ Babybel has unveiled a plant-based "Hellfire" cheese, described as a spicy vegan alternative to its classic snack 🌶️🔥

5️⃣ Tapping into the Stranger Things hype, Doritos has launched a limited-edition "Stranger Pizza x Cool Ranch" flavour 🍕

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0n9Y9S0

Whilst you're there, you can join our community to be notified of any new articles that we post!

18/09/2025

🚨 Speaker Announcement 🚨

We’re thrilled to welcome Rachel Chatterton, Director of Product at Holland & Barrett, to our virtual stage! 🎤

Rachel will be joining us to explore the big shifts transforming wellness — from the rise of GLP-1 and the evolution to Gut Health 3.0, to the emergence of edible beauty and a redefinition of what a meal truly means.

As a leader driving innovation at one of the UK’s most iconic health and wellness retailers, Rachel brings a unique perspective on where the industry is heading next — and what it means for brands, consumers, and the future of wellbeing.

✨ Don’t miss this conversation. It’s going to be one of the highlights of the event.

📅 Stay tuned for more speaker reveals...

👉 Click here to secure your ticket today - https://eu1.hubs.ly/H0n9lv60

17/09/2025

This week’s 📚 e-book giveaway winner has been announced... congratulations to Liesel who entered over on Instagram! 🎉🎉
We’ll DM you with your prize 📩

To celebrate 20 delicious years, we’re giving away a copy of our latest e-book - 19 Years in Food & Beverage Trends - every week for 20 weeks across Instagram, Facebook & LinkedIn! 🍽️📚

Plus, for each copy we give away, we'll be covering the cost with a charitable donation, so every win gives back 💛

Want in next time? Check our pinned post to enter 🔄
There's only 9 more chances to win!

17/09/2025

🌬️🌧️ The forecast may have suddenly switched up on us(!), but believe it or not – summer's only just winding down.

And whilst that may mean putting away the sunscreen, beach bags and BBQ gear until next year… it also means that our seasonwatching Summer 2025 roundup is live on the hub! And this Summer has been full of twists and innovations, as everyone tucked wholeheartedly into the 'silly season'.

Our report deep dives into everything summer-y; think iced drinks, grill trends, cuisine influences, seasonality and more 😎🍹

👉 Head over to our blog to see our top insights into the report: https://eu1.hubs.ly/H0n63ZN0

If you're not already a trendhub subscriber and would like to see more trend insights from this report, get in touch to book a 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight.

17/09/2025

🚨 Going live at 11AM – don’t miss out!

In just a few hours, Charles Banks and Kelly Dowson will be unpacking what’s next in food and drink at the Future Food Trends 2025 webinar.

Expect sharp insights, real-world implications, and big opportunities for brands and operators.

⏰ Today | 11:00–12:00 BST
📍 Online & free to attend

There’s still time to grab your spot 👉 https://eu1.hubs.ly/H0n3Vc70

12/09/2025

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ Domino's Pizza is branching out beyond its iconic pizzas with the launch of Chick N' Dip, a brand-new spin-off focused entirely on crispy chicken 🍗

2️⃣ Shake Shack has taken a classic comfort dish and reimagined it in burger form. The new French Onion Soup Burger comes stacked with deeply caramelised onions, melty gruyère-style cheese, crispy shallots, and a rich onion jus - bringing all the umami of a hearty soup, but in sandwich form 🍔

3️⃣ Marks and Spencer has revealed one of its boldest mash-ups yet: a Marmite Caramel Sauce - this sweet-savoury hybrid blends buttery caramel with the unmistakable salty tang of Marmite, creating a polarising topping for desserts, toast, or even cheese boards 🍞🧀

4️⃣ Tom Parker Creamery is tapping into dairy nostalgia with its new retro-style milk bottles, featuring unhomogenised whole milk that allows the cream to naturally rise to the top 🥛

5️⃣ Morrisons is giving the humble shopping trolley a futuristic upgrade - the supermarket is trialling AI-powered smart trolleys that come equipped with digital screens, scanners, and sensors designed to make shopping easier and faster 🛒

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0m_XnN0

Whilst you're there, you can join our community to be notified of any new articles that we post!

10/09/2025

This week’s 📚 e-book giveaway winner has been announced... congratulations to Amy who entered over on Instagram! 🎉🎉
We’ll DM you with your prize 📩

To celebrate 20 delicious years, we’re giving away a copy of our latest e-book - 19 Years in Food & Beverage Trends - every week for 20 weeks across Instagram, Facebook & LinkedIn! 🍽️📚

Plus, for each copy we give away, we'll be covering the cost with a charitable donation, so every win gives back 💛

Want in next time? Check our pinned post to enter 🔄
There's 10 more chances to win!

10/09/2025

Dip it, pour it, dunk it, douse it… That's right folk, good ol' gravy is having a moment!

Driven by wider comfort and nostalgia trends, the ultimate British institution has a new lease on life – and we're not just talking Sunday roast, folks. Gravy is being amped up and reimagined in all manner of new, exciting and sometimes viral ways.

👉 Head over to our blog to see our top insights into the report: https://eu1.hubs.ly/H0mYMDq0

If you're not already a trendhub subscriber and would like to see more trend insights from this report, get in touch to book a 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight.

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http://www.thefoodpeople.co.uk/

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Our Story

We’re shifting the future of food & drink by harnessing the power of trends.

Why? Because food and drink unites us all and by working with our community, industry and our collaborators, shifting the future of food and drink can shape a better future for all.

Stimulate - We stimulate the food and drink industry and people, by bringing to life trends and foresight

Incubate - We incubate to flip trends & foresight into seed ideas to inspire our community to deliver future opportunities today

Activate - We activate trends by building belief in foresight driven opportunities, collaborating with our community to champion change in the food and drink industry.

thefoodpeople are passionate about identifying and breaking trends to shift the future of food & drink. Our specialist team of analysts observe consumer behaviour globally, so you can harness the power of trends.

Through their innate knowledge, passion and curiosity, our champions of change bring alive the next 'big thing' that everyone's looking for.

Through our vast, but easily accessible, trendhub platform – you’ll be at the forefront of change. You’ll be inspired by rich foresight into the world of emergent trends in real time. Being at the forefront of change means trends in social culture, food & beverage, as well as category, channel, cuisine and ingredient trends. You’ll be able to access this in variety of easily digestible formats - videos, reports, articles, infographics and interactive maps. Everything you need to be an innovator and shift the future of food and drink.

What’s more, should you require our Bespoke Trends reporting, we can look at the world of food & drink through your specific strategic business lens, not only to ‘stimulate’ but importantly ‘incubate’ trends into ideas.

With all of this and more at your fingertips you’ll shift your business to a 'tomorrow space’ meaning you’ll be relevant and best placed to act in this fast-changing sector.

To understand more about how you can embrace and champion change to shift the future of food and drink, simply complete the form opposite and we’ll be in touch.

thefoodpeople

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