Staiano Consulting

02/09/2025

I developed The PECAN Approach back in 2018 as a framework to help you to build a more consistent Private Practice.

I go in to more detail about The P.E.C.A.N. approach in my book - Mind Your Own Business - How to turn your medical practice into a business rather than just...

04/06/2025

Talk about results, not the bridge.🌉

It is important to frame things to patients in terms of what is in it for them.

➡️People care about the results, not how you get them (the bridge).

01/07/2024

We are having the Q3 Mastermind meeting today that I hold every quarter for doctors who are interested in growing their private practice and treating it more like a business than a job.

14/05/2024

To maximum productivity, it is good to have a clear direction and know what things to focus on.

There are lots of things that might work, but it is better to start with the most effective things first.
..and Facebook Ads aren't that.

https://myob.club/This is taken from my weekly podcast 'The 612 Club'.You may have seen a lot of people telling you how effective Facebook marketing can be. ...

12/04/2024

The first step in building a successful private practice is to start doing things that will encourage patients to want to be treated by you.

This might sound obvious, but most of us aren't actually doing anything to separate ourselves from everyone else providing the same service.

We all want a better private practice, but when you think about what you have actually done to achieve this, the answer is usually 'nothing'.

01/03/2024

Growing your private practice is quite different to actually working in your private practice.

We are all pretty comfortable with the working in your practice side of things as we have spent many years training to be a doctor and perfecting our craft.
..but when it comes to attracting and engaging with patients, we have not really been taught how to do this.

It all feels a bit alien and as a result, we don't do it and focus on the doctor side of things.

Over the past 10 years of having my own clinic and being in full-time private practice, I have enjoyed the other side of things and am always looking for new ways to engage with patients and grow my practice.

I have found WhatsApp to be a great tool and I did a webinar about it a few months ago.

I talked about 5 ways to incorporate WhatsApp in to your practice, one of which was to put a button on your website that patients could go straight to message you on WhatsApp.

I had a few people tell me this was a good idea, yet when I went to look at their website a few months later, there is no button.

I realise that one of the problems is that it can be daunting knowing where to start in an area that is quite far from our normal day job that we have been trained to do.

I know how to do it, and it is quite simple.
..but if you don't know, I can imagine you may be paralysed in to inaction.

I have a solution and I will demonstrate step-by-step how to get a little button in the corner of your website with a link to your WhatsApp.

I've had a live chat feature in the past, and it is better than that, and it is free.

If you have your own website and you think it might be useful (I can't imagine why you wouldn't think it would be useful), you can join me at 6pm on Monday night where I will be running a webinar to show you how easy it is to do it.

Join me at 6pm on Monday, you can register here:

Work Smarter, Not Harder. I will talk about ways to make more money without doing more work.