02/12/2025
Don’t store your matcha in a glass jar, here’s why.
Matcha looks beautiful in a glass jar, but it destroys the quality faster than you think.
Matcha is incredibly sensitive to light, heat and oxygen.
The moment it’s exposed, it begins to lose everything that makes it special… the colour, the flavour, and the nutritional benefits.
This is what actually happens when matcha is stored in glass:
• Light breaks down chlorophyll, turning your matcha dull and brown
• Freshness drops fast, meaning a bitter, stale taste
• Nutrients degrade, especially antioxidants and L-theanine
• Humidity can sneak in, causing clumps and ruining texture
• You end up using more powder to get the same effect
That’s why our premium matcha always comes in airtight, opaque tins, they protect the powder from the elements and keep it fresher for longer.
If you want bright green, smooth, high-quality matcha…
keep it in a dark, airtight container and store it in a cool place (not on your countertop).
You can still use glass for serving. Just not for storing.
If you want to be sure, click the link above for true quality ceremonial matcha (keep it in your cupboard) 🌿
