12/04/2026
Ten years ago, I lost my wee pal Rubin.
I didn't expect grief to feel that big. I didn't expect to still be thinking about him every single day. And I really didn't expect how hard it would be to find somewhere that just... got it.
No resources built for this. No community that felt right. Just people quietly carrying something enormous with nowhere to put it.
I've spent the past few years walking other people's dogs for a living. And I've watched that same grief play out over and over, in car parks and kitchens and on early morning walks. People saying "I know it's silly" before they've even finished the sentence. Or apologising for bursting into tears.
It's not silly. It never was, there is absolutely no need to apologise.
That's why I built Fur-Ever Bond, alongside Bernie, a mental health therapist with 40 years of experience supporting people through the hardest things. We built it because nothing like it existed. A real, dedicated digital space for the grief that so many people feel they have to keep small or hidden.
We're launching on 7 May 2026 at fur-ever.app. Until then, this page is where I'll be sharing things that feel honest about pet loss. Stories, thoughts, and the occasional reminder that whatever you're carrying, you don't have to carry it alone.
If you've lost a pet and you're in the thick of it right now, I'd love to know their name. Drop it in the comments. They deserve to be remembered. 🐾
Moira x
