30/04/2026
April has been a powerhouse month as we move into the new financial year, with standout coverage across national and industry media driving strong visibility for our clients.
The results are a testament to the strength of our team and the deep relationships they hold with key media. From front-page headlines to double-page spreads, here’s a snapshot of the impact delivered this month
A standout exclusive with The Scotsman, securing major coverage, including a front page headline plus a double page spread in Scotland on Sunday, alongside further coverage in the Edinburgh Evening News, positioning the Headmaster of Merchiston Castle School, a leading voice in education and driving significant national visibility.
We announced the news of a key acquisition alongside a double-digit hike in turnover for our newly onboarded client C&P Recruitment, specialist recruiters for the property and construction resulting in 16 pieces of news secured across key titles including The Scotsman, The Herald, Construction Wave, Construction Intelligence, Build Scotland and an OTV of 63M +.
Local business Fitness In Minutes, marking their new era as an independent, science-led EMS studio landed in all the right places including Edinburgh Evening News, The Herald and The Edinburgh Reporter, resulting in an OTV of 4.8M +, and driving increased bookings.
And Four also went global with The Scotch Whisky Experience, bringing whisky lovers together from around the world with a special Global Whisky Toast, celebrating both Whisky Month and the 25th anniversary of the award-winning Amber Restaurant.
In a major global activation, participants from Chile, Singapore, Bulgaria, Tanzania and Scotland came together, creating a powerful international moment. The results speak for themselves.
When messaging is clear and stories are well told, momentum follows. Heading into May, the focus continues to be on scaling our ideas and driving even stronger outcomes!
