What are the opening hours?

Monday 9:15am - 5:15pm Tuesday 9:15am - 5:15pm Wednesday 9:15am - 5:15pm Thursday 9:15am - 5:15pm Friday 9:15am - 5:15pm

Rifkind and Brophy Optometrist

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Rifkind and Brophy Optometrist

At Rifkind and Brophy, we understand how important your vision is. We provide friendly, first class,

We are committed to providing a friendly, personal eye care service for all of the family. We provide first class patient care utilising the very latest technology in order to offer a solution for any optical requirement. We have been at the heart of community eye care for over 30 years, and during this time we have built a reputation for delivering unparalleled dedication to our clients, quality eye care and an all round great patient experience.

23/07/2025

👉1.What is your role at Rifkind and Brophy?
I’m an Independent Prescribing (IP) Optometrist and Director at Rifkind and Brophy.

2. How long have you been working in optics?
It’s hard to believe when I say it out loud — 19 years! I’ve been at Rifkind and Brophy for nearly 11 of those, and an owner for the past 6.

3. What do you enjoy most about your job?
Consistency. I genuinely enjoy seeing patients return year after year — not just getting to know their eyes, but building real relationships. Those who know me know how passionate I am about eyecare and making every appointment thorough, personal, and clinically focused.

4. What’s your favorite part about working at an independent practice?
The freedom to put patient care first. We’re not driven by sales targets — it’s about delivering an experience that’s in line with our highly clinical values. I’ve worked hard to help shape Rifkind and Brophy into a practice that feels different from anywhere else, and our patients really appreciate that.

5. Do you have a favorite eyewear brand or style?
It honestly changes every week! I’m constantly impressed by the range of styles we have in practice — eyewear has the power to completely transform someone’s look. Personally, I love brands like Morel and WOOW for their style and quality.

6. What’s a fun fact about you?
When I’m not in the practice, you’ll either find me chasing a rugby ball or chasing my kids around on a family adventure. Both keep me on my toes!

7. If you weren’t in optics, what job would you be doing?
Probably property development. I’ve always had a real interest in it — building something from the ground up and making it work is something that really appeals to me.

8. What do you like to do in your free time?
Rugby, family time, and long walks on the beach with our dog Kevin — who has a lot more energy than I do!

9. Coffee or tea?
Coffee, definitely. Especially when the day starts early and finishes late!

10. What’s the best piece of advice you’ve ever received?
Honesty and integrity are everything. You can’t buy your reputation — you earn it

16/07/2025

🧠 Meet the Team – Get to Know Miguel!
Say hi to Miguel, our visiting Independent Prescribing Optometrist, who you’ll find in clinic most Fridays for the last 2 years here at Rifkind and Brophy. 👋

With nearly 20 years in optics – including time in both Scotland and Spain – Miguel brings a wealth of knowledge and specialist training to our practice. He’s also NESGAT-qualified, making him a Glaucoma Specialist, so our patients know they’re in truly expert hands.

💬 “I love the variety of personalities and eyes I get to work with. I get bored easily – but never in this job!”

Miguel values the loyalty of independent practice patients – especially those who’ve been coming here for over 30 years.
“They always make me smile.”

🕶️ Favourite eyewear brand?
“Wolf – a perfect balance of cost and uniqueness.”

🏃 Fun fact?
“I’m one of those weird people who loves hill running – my record is 4 Munros in one day!”

🚸 If not in optics?
“I’d be a lollipop man – I like the idea of keeping kids safe and getting high-fives from the cool ones.”

🌲 Free time = outdoors
Always. Rain or shine.

☕🍵 Coffee or tea?
“Either – just something warm on a cold day!”

💡 Best advice ever received?
“Don’t be a dick.”
(We couldn’t agree more.)

We’re lucky to have Miguel as part of our clinical team – experienced, approachable, and always ready to go the extra mile (or Munro 🏔️).

02/07/2025

👁️ Dry Eye Awareness Month – Your Eyes Deserve Better
At Rifkind and Brophy Optometrists, Morningside, we’re specialists in eye problems — clinically trained, community focused, and here when you need us.

We are Dry Eye Specialists and Independent Prescribing Optometrists, which means we can diagnose, treat, and prescribe for a wide range of eye conditions — no need to wait for a GP or hospital referral.

👁 Are your eyes:
– Gritty?
– Watery?
– Itchy?
– Sore from screens?

You could be experiencing Dry Eye Disease — a common condition that we can help manage with the latest treatments and personalised care.

➡️ Book a full Dry Eye Assessment today with your local specialists.

23/05/2025

👉What Do We Do?

At Rifkind and Brophy, we do things differently — because your eyes deserve nothing less.

We are a highly clinical, patient-centred optometry team, dedicated to solving complex vision problems with the highest standard of care. Our expertise lies in managing intricate eye conditions and guiding you through the most advanced lens and eyewear solutions available.

Here, you won’t find sales targets or rushed appointments. Instead, we offer longer testing times, deeper conversations, and continuity of care that spans years — not just visits.

We blend medical excellence with bespoke style, creating an environment where your vision, comfort, and confidence come first. Our patients quickly see the value in what we do, because we genuinely love what we do — and it shows in everything, from diagnosis to design.

We don’t just check eyes. We look after people.

26/04/2025

👉“Would you recommend Rifkind and Brophy to others?”

“Without a doubt. It’s unlike any opticians I’ve been to — clinical expertise, stunning glasses, and no pushy sales. Just real, trustworthy people doing brilliant work.”
We’re proud to be different. No sales targets. No gimmicks. Just expert care and beautiful eyewear from a truly independent team.

25/04/2025

👉“How would you describe the staff at Rifkind and Brophy?”

David said -
“Exceptionally knowledgeable and friendly. It’s clear they love what they do — I felt I was in the hands of real experts who actually enjoy helping people.”

We only employ the best — registered dispensing opticians and prescribing optometrists who love what they do and are here for you.

24/04/2025

👉“Was the eyewear selection different from the high street?”

We heard ..
“Completely. The frames were unique and beautifully made. I found something that felt totally ‘me’ — nothing generic or mass-produced.”

We offer bespoke, independent eyewear collections you won’t find anywhere else — always fitted with the highest quality lenses.

23/04/2025

👉“Did seeing the same optometrist each time make a difference?”

One lovely patient said .
“Massively. It’s so reassuring to build a relationship with someone who really knows my eyes and my history. It feels more like healthcare than just an appointment.” ⭐️⭐️⭐️⭐️⭐️

Consistency matters. At Rifkind & Brophy, your care is personal — and your optometrist knows your eyes, your history, and your story.

22/04/2025

“Did you feel listened to and cared for during your visit?”

One patient commented .
“Absolutely. I’ve never felt rushed or sold to — just genuinely cared for. The optometrist took time to explain everything clearly and made me feel totally at ease.”

At Rifkind & Brophy, every appointment is about clinical care, not sales. We give you time, clarity, and a sense of trust.

21/04/2025

👉The results are in…
We recently asked you, our wonderful patients, to share your honest feedback — and we’ve been blown away by your thoughtful responses.

Over the next week, we’ll be revealing the stand-out answers to some key questions from our patient feedback questionnaire. From how you feel during your visit, to the care you receive and the eyewear you choose — your words say it all.

Thank you to everyone who took the time to share your thoughts. Your feedback helps us grow, improve, and continue doing what we love: providing expert care and beautifully individual eyewear, without compromise.

Stay tuned. You might just see your words featured next…

21/03/2024

⭐️👉check out the fabulous Kerry in her brand new specs!

We have a brand new range of beautiful frames in practice! Life is too short for mediocre eyewear!

👓

10/03/2024

Ben and the team Rifkind and Brophy Optometrist welcomed Daniel Johnstone MSP to the practice this week.

Ben told us "It was great to meet Daniel and explain just what we offer to his constituents. We discussed community eyecare and how we have adapted our practice to facilitate a more clinical service . "

It's great to work alongside our members in engaging with MSP Practice visits!

Address

Edinburgh

Opening Hours

Monday	9:15am - 5:15pm
Tuesday	9:15am - 5:15pm
Wednesday	9:15am - 5:15pm
Thursday	9:15am - 5:15pm
Friday	9:15am - 5:15pm

Telephone

+441314472165

Website

http://Www.rifkindandbrophy.co.uk/

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