12/01/2026
JLX Sport's target audience also includes families and eco-conscious consumers. JLX Sport was founded by two women in a marriage who are in an egalitarian relationship with shared life responsibilities and a child. Many companies in the outdoor, sporting goods, and fitness supplement industries are male-dominated. They value external validation in their selling methods. At JLX Sport, we value internal validation. We maintain a 50% gender balance in our sales.
We have agreements with local women's rights organizations in the UK, WWF UK, and Greenpeace UK. We provide a commission from every sale to their UK offices as part of our community engagement strategy.
Currently, our Paris office manages €205,000 monthly in the UK market with a community engagement system. This amount is expected to reach between €340,000 and €350,000 in the first month when we open our offices. We focus on customer loyalty programs and collaborations. We maintain a 50% gender balance and work with egalitarian families, eco-conscious consumers, as well as gamers. When we launch our offices in the UK, we will strengthen our community ties in other sectors as well. We value authenticity and provide self-expression when selling our products to customers and companies.
This category includes:
Families: Inclusive marketing strategies that appeal to families and emphasize gender equality, as well as family-oriented campaigns.
Eco-conscious Consumers: Collaborations with NGOs focused on gender equality and sustainability to enhance brand credibility among eco-conscious consumers in the UK.
Thank you for choosing JLX Sport!
Lena Marija Velrey
Founder and Owner of JLX Sport
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