Asda

28/07/2025

Asda community champion Diane has formed a close bond with regular customer Nora over the years as she helps her with her shopping at our Blyth store every week – so when she heard that Nora's 90th birthday was approaching she and her colleagues pulled out all the stops to give her a fantastic day.

Nora doesn't have any relatives living nearby, so Diane put out an appeal on Facebook for people to drop off birthday cards for her at the store. When Nora called in on her birthday Diane took her shopping as usual, while colleagues sang Happy Birthday, as they made their way round the store, before revealing that colleagues had organised a whip-round to pay for her shopping. They stopped for a cup of tea in the store restaurant, before Jo and Dale from the nearby Buffalo Community Centre brought in flowers and cards from children who use the centre and Rachel from Rainblo Designs visited with a personalised balloon for her.

Diane said: "We had customers dropping off presents and cards for Nora all week. She's a lovely lady and we wanted to do something special on her big day." Nora said: "I'm so grateful, I can't thank them enough. I was so taken aback. It was absolutely wonderful. Customers were even coming up to me and saying happy birthday. I got more than 50 birthday cards from people and the messages were lovely. The cards from the children were a joy, I got a bit tearful."

27/07/2025

Congratulations Lionesses 🦁🦁🦁

So good, so good, so good! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

Our stores in England are showing their support for the Lionesses as they prepare to take on Spain in the big match. 🦁🦁🦁

Colleagues at our Boston store are among those who've been supporting Sarina Wiegman and the team throughout their rollercoaster ride in the championships, which has included dramatic comebacks against Sweden and Italy. Colleagues at our stores have been wearing England's colours, our pizza counter teams have been getting creative and the stores have been decked with the flags of St George and bunting.

Come on England! You can do it! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

27/07/2025

Our stores in England are showing their support for the Lionesses as they prepare to take on Spain in the big match. 🦁🦁🦁

Colleagues at our Boston store are among those who've been supporting Sarina Wiegman and the team throughout their rollercoaster ride in the championships, which has included dramatic comebacks against Sweden and Italy. Colleagues at our stores have been wearing England's colours, our pizza counter teams have been getting creative and the stores have been decked with the flags of St George and bunting.

Come on England! You can do it! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

22/07/2025

A huge thank you to off-duty nurse Katie, her 10-year-old daughter Charlotte and Asda colleague Lee for looking after a customer who collapsed with chest pains in our Cannock store.

They looked after her until paramedics arrived, closing off the aisle to give her some privacy. Lee said: "The paramedics checked her over and took her to hospital. She's been back to the store since and she's looking better. Katie was brilliant, a real superstar. She didn't have to stay there and help. Her daughter was fantastic too. She was just so calm and patient."

Store manager Lal invited Katie and Charlotte back into the store so he could present them with flowers and a goodie bag to thank them. He also nominated Lee for an Asda service superstar award. Lal said: "It's heartwarming to know that our customers are willing to support other members of our community. Lee always shows kindness towards our customers in particularly in his role as a first aider. We are proud of him."

20/07/2025

Community champion Donna from our Gateshead store will be dividing her time between the supermarket aisles and the church aisles after she was ordained as a deacon in the Church of England.

Donna, who's worked for Asda for 23 years, was ordained by acting Bishop of Durham The Right Reverend Sarah Clark in a ceremony at Durham Cathedral. She is working in the parishes of Blaydon, High Spen and Rowlands Gill and can now conduct services, baptisms and funerals. In another year she can marry people and distribute communion.

Donna said: "I've always gone to church since I was a baby and I've always had a faith. The work I do with Asda does cross over with what I'll be doing with the church – looking after people, helping people and supporting people. Some of the charities I work with are in my new parishes. I love what I do as a community colleague. I'm a people person and it all blends together."

19/07/2025

Congratulations to 17-year-old learner driver Ruby who's won free fuel worth up to £1,500 for the next 12 months after finding one of our golden tickets while shopping in our Middlesbrough store with her mum, Emma.

Ruby – who found the ticket hidden on a shelf near the eggs – said: "I'm still in shock. I saw it on the shelf and I picked it up just to be nosey. I couldn't believe that I've won. I've just got my first car so this will help so much. I'll be able to fill up with fuel now without worrying or having to ask my mum and dad and draining them!"

As part of our year-long celebrations to mark our landmark 60th birthday, we've hidden 40 golden tickets in stores across the UK. Between now and the end of the August bank holiday weekend, colleagues will be secretly hiding the tickets and awaiting the lucky winners.

18/07/2025

Just days after finishing his A-Levels and starting work at our Bangor store 18-year-old Kyle made a lasting impression on a deaf customer who needed help at the checkouts.

The gentleman was trying to communicate and was surprised when Kyle responded using sign language – something he'd learned as a young boy due to his grandad being deaf. Kyle, who will begin studying criminology at Ulster University in September, said: "I learned how to sign at the same time I learned how to speak, so it just comes naturally to me. It was a small thing, but it felt good to be able to help – the customer seemed quite taken aback when I was able to assist him, and he gave me a big thumbs up before he left the store.”

Store manager Anthony said: “For someone so new to the team to show that level of customer service initiative and care is just fantastic. His ability to communicate in sign language not only surprised and helped the customer feel seen and supported, but it also reflects the kind of inclusive environment and extra levels of customer service we strive for at Asda."

15/07/2025

Well done to checkouts colleague Shirley from our Hunts Cross store who looked after a diabetic customer whose blood sugars were very low and needed a glucose boost.

She noticed that the customer looked unwell and, after he said his blood sugars were low, quickly took him to our cafe and got him an orange juice, and sat with with him until he'd fully recovered.

Judith, the store's customer trading manager, has nominated Shirley for an Asda service superstar award. She said: "This shows how much our colleagues care for our customers daily and respectfully as the gent did not want to make a fuss, and I think Shirley handled the situation expertly."

13/07/2025

An 85-year-old widower was devastated when he lost his wedding ring while shopping in our Rawtenstall store – and when he hadn't got it back a year later he'd given up hope of seeing it again.

But customer services colleague Janet, who he'd reported the missing ring to at the time, saved the day when she spotted a wedding ring in the store's lost and found safe and worked out it must have been his. She was delighted to hand it back to him the next time he came into the store.

Janet said: "He was proper made up! If I hadn't been sorting through the items on that particular day then he'd probably never got his ring back as another colleague may not have made the same connection."

The gentleman, who's a regular at the store, said: "I thought I'd lost it for good and I didn't think I'd see it again. I can't thank her enough."

12/07/2025

Former Lioness Carly Telford is urging customers to pop into their in-store Asda Pharmacy to have a free blood pressure check during this summer's football after research found that the excitement of watching matches could be pushing up our blood pressure!

Carly, whose parents both used to work at our Stanley store, said: “As a goalkeeper, I’ve faced plenty of high-pressure moments on the pitch – my heart racing when the game’s on the line. It can feel the same for fans too; we’re a nation passionate about football. This tournament is the perfect reminder that keeping an eye on your blood pressure is vital, so I’m proud to support this Asda Pharmacy initiative and encourage everyone to pop in for a quick, free check-up.”

11/07/2025

Asda customer Christine had been lying on the floor of her home for two hours after breaking her pelvis in a fall, but kept her spirits up with the knowledge her regular delivery driver Steve from our Dunfermline store would be calling round soon.

Christine cried out when she heard Steve approaching the front door. He called 999 and made sure Christine was as comfortable as possible, before making her a drink, unpacking her shopping and moving her garden furniture to clear a path for the ambulance crew. Steve said: "She told me she’d fallen an hour or two earlier and hadn’t been able to get up or reach her phone to call for help, but she knew she was due to get her Asda delivery and that I’d be on my way."

Christine said: "I wasn’t sure how long I would be stuck there, but just kept thinking ‘Asda’s coming soon, Asda’s coming soon’, and it gave me some hope. It was just a wee miracle when Steve arrived with my shopping. And you know, I’m doing alright – I’m managing to get around the house, but it’ll take a long time to fully heal. I’m just so thankful he arrived when he did, he was so good, and the flowers from everyone at Asda were just lovely."

Steve, who called in to check on Christine after she left hospital, said: "I used to be RAF cabin crew, so it’s instinct for me to care for and look after people around me or people in trouble. I didn’t think anything of it, it’s just what anyone should do in these situations.”

08/07/2025

Throughout July community champions from Asda stores across the UK will be teaming up with local groups to clean up their communities and help people to come together and take pride in where they live.

One of our colleagues taking part is Shiona, from our Forfar store, who's joining forces with the team from Gallowshade Community Hall to organise a community clean up and litter pick.

Shiona said: “We’re really proud to be take an active role in cleaning up our area, and making the most of the place we live. It is a great opportunity for us to give something back to our local community, and it’s amazing what a positive difference a few hours, some teamwork and a few bin bags can make. Everyone who gets stuck in usually has a bit of fun while we’re at it."

06/07/2025

Five-year-old Alfie was beaming when he had VIP tour of our Belvedere store where his Nanny Cheryl and Auntie Katie both work – and now every day after he finishes school he puts on his name badge and lanyard and clocks in to work at his toy Asda at home.

Alfie has a rare genetic condition called microdeletion syndrome which causes global development delay. He has trouble communicating verbally and uses sign language. He regularly visits the store with Cheryl and grandad Derek, and after the store's community champion Kuia heard how much he loves everything to do with Asda, she invited him in for a special behind the scene tour.

Cheryl said: "He absolutely loved his special visit, and smiled all the way round. He got to make a pizza, sat in a van and got to say hello over the Tannoy. Colleagues were interacting with him and gave him things to scan on the checkouts, which he loved. We couldn't get him off. When we left he gave Kuia a big hug in the car park to say thank you. Every time he comes home from school now, the lanyard comes on and he buzzes the door like he's clocking in. He's really sweet. He loves the Asda T-shirt too."

Kuia said: "Alfie is such a lovely little boy and smiled all the way round."

04/07/2025

"You brighten our day with your kindness" – that's what the mum of a five-year-old autistic boy said about checkouts colleague Howard from our Barry store.

She got in touch with us to say how special Howard had made them feel while doing their shopping with us recently. She said: "My little lad is autistic, doesn't cope well at all shopping and I always get quite anxious doing the big food shop as having him in the trolley too long can be very overwhelming for him and he can be fine one minute and the next he can have a meltdown. Howard is so lovely to myself and to my son and he remembers our names since the first time we saw him. He doesn't make me feel rushed at all when the shopping's going on the conveyor belt, always chatty to myself and my little boy and he really makes us feel at ease whilst doing the shop. He is a fantastic member of staff and he should be recognised for how great his people skills. He has absolutely fantastic customer service."

Howard said: "The comments from the lady were lovely. I just talk to the little boy, make him feel involved, and make him comfortable. Distraction techniques work wonders. I love my job and I love meeting people, I'm a very people-oriented person. I like to chat to people and build a rapport with them. My aim is to make everyone special. A smile costs nothing and you never get a second chance to make a first impression. I just do what I do the way I do it because it's the way I'd like to be served myself."

01/07/2025

When a customer at our Derby store had trouble picking up a parcel Asda colleague Lesley went out of her way to deliver it to the customer's home herself.

The lady had come into store to pick up an item but unfortunately the parcel gun was having technical difficulties and she wasn't able to wait while the problem was being fixed. Once the machine was back up and running, Lesley located the parcel and noticed that the customer didn't live too far from her own house so decided to deliver it to her personally.

Rosie, the store's community champion, said: "The customer was absolutely blown away, saying she never in her life expected Lesley to personally deliver it to her house and was simply going to go back another day. Well done Lesley, you really are a superstar and a credit to Asda."

29/06/2025

When one of our older customers was having difficulty installing a new microwave that she'd had delivered Michelle from our Portsmouth store went round to her house to get it up and running for her.

The customer is a regular visitor to the store and while they were chatting at the customer service desk where Michelle works she told Michelle that it was too heavy for her to lift.

Michelle said: "For about a week I kept asking her about it and she said it still hadn't been sorted so I said that if it was okay with her, I'd call round to her on the way to work and set it up for her, and that's what I did. It didn't take too long and I went through some of the instructions with her so she knew how to use it. She was over the moon. When she comes in now she tells me what nice meals that she's made with it. It was just the right thing to do. If my nan was in a similar situation I'd hope that someone would do the same for her."

27/06/2025

When a man's car broke down on a hot day and his elderly dog was struggling in the heat, Sue from our Eastleigh store stepped in and drove them both home.

Gemma, the store's George section manager, pictured here with Sue, said: "He'd walked to the store to use a phone to call a taxi as he didn't have a mobile on him. He wanted to get his dog home and out of the heat and then he was going to phone a breakdown service and his son. However, the taxi that came to pick him up couldn't take him because of his dog and he'd been waiting an hour for another one to come.

"We got his dog some water and I spoke to Sue about this lovely man's predicament and she immediately offered to take him home herself. She didn't hesitate. The man lives not too far from the store and she said it would be absolutely no trouble. Sue is a wonderful person. She always treats her customers to amazing service, and on this occasion she gave a little extra.

"Sue is an animal lover too and didn't want them both suffering in the heat any longer. It was only a 10-minute journey, but the man was so grateful to Sue for looking after them and getting them home."

24/06/2025

Colleagues at our Thornaby store have been amazed by the fundraising of six-old-year Lennon who called in with his mum Chloe, dad Luke and grandma Clare to buy £575 worth of groceries and essential supplies for Thornaby Food Bank – the food bank supported all year by the store.

Lennon raised the money by taking part in the Ali Brownlee 2km run in Middlesbrough with dad Luke. The youngster did a similar thing last year and raised £700 for the foodbank. Chloe said: "We are so, so proud of him. Every time there's an advert on the telly he wants to donate. He just wants to help people and is very kind. The team at Asda knew what we were doing and helped and one of the managers even got Lennon a toy for all his fundraising which was cute. We went straight to the food bank after shopping and they were over the moon. Lennon helped to unload the car and helped to bring it all in."

The store's community champion Abbie said: "Lennon is a brilliant lad and so caring. It warmed our hearts to see such a young lad be so loving and kind. Well done Lennon and thank you. This is what community is about."

20/06/2025

When one of our older customers told delivery driver Andrew from our Corby store that she needed to post a birthday card for her great-grandson but wasn't feeling well he immediately offered to do it for her.

The lady's grand-daughter was so grateful to Andrew that she posted on the Facebook group Original Corby Chats Back to thank him, saying: "I would like to put on here how helpful and kind Asda delivery drivers based at Corby are ... After he posted it he called her to let her know that he'd done it. What a wonderful person to do this on what I can imagine is a long work day."

Andrew has now been nominated for an Asda service superstar award for his kindness with senior Asda director Sam Carolan saying: "Andrew’s care and thoughtfulness perfectly reflect the values we strive to promote at Asda — going the extra mile, looking after our customers, and making a real difference in their lives."

17/06/2025

Cafe manager Helen from our Boldon store has been called a "true angel" for making sure two children got their kids' meals when their mum's phone ran out of power and she had no other means of paying.

The mum was in the queue with her children when she realised what had happened. She posted on the Parent Network South Tyneside Facebook group to say: "While waiting, the kids opened their juice and drank half of it (as kids do) by the time I got to the till and realised I couldn’t pay, I genuinely felt like I was going to pass out from the shame. But then came Helen a true angel. She stepped in with the kindest words and said, 'That’s on me.' Just like that. No judgement, no fuss just pure compassion. I managed to get back to the car, charge my phone and pay the amount I owed. Thank you Helen from the bottom of my heart. You turned a stressful moment into one I’ll always remember for your kindness."

Helen said: "The lady was lovely, but was getting a bit stressed, so I just said to her to take a seat and settle the children and don't worry about paying – you can't have children going hungry, can you?"

15/06/2025

Happy Father's Day to dads everywhere – including Adam, Sean, Mark, Keith and Ed who work alongside their children at our St Leonards-on-Sea store.

Customer trading manager Adam, who's 53, will be celebrating with his 19-year-old twins Alfie and Jack, who work in the warehouse and on ambient. Adam said: "They're both in different departments but I'm always watching them in the background and am there for support if they need it. It's nice having them in the store with me. It's good to have so many dads working at the store with their children – it's a real friendly store."

Porter Sean works alongside his daughter Jess, who works in the store's bakery. He said: "I see a lot more of Jess now that we are working together. It's a great place to work." Section leader Mark, who's been at the store for more than 10 years, works alongside his son Louis and daughter Ruby. Mark said: "My kids joined me at store during the pandemic. I don't treat them any different to any other colleague – we are all equal when we are at work. They are a couple of good kids and they work really hard. I give them a lot of respect, and they give me a lot of respect too."

Store manager Steven said: “It is really nice seeing parents and their children working side by side on the shop floor. Working together offers the opportunity to strengthen both professional and personal bonds, creating a shared experience that is both rare and rewarding. Happy Father's day to all our dads in store.”

10/06/2025

A customer has got in touch to thank Paul and Connor from our Portadown store for helping her eight-year-old autistic niece who got upset after she dropped her hot chocolate on the floor.

The girl and her family were on a car journey from Dublin when they stopped at the store's cafe for a bite to eat. They were picking up a few groceries when the girl accidentally dropped her drink. Food hall manager Paul stopped to check she was OK and told her not to worry, while warehouse colleague Connor cleared up the spill and got her a replacement hot chocolate. Her aunt was so touched that she wrote to the store to say: "Two male staff members came to help as she was quite upset and they were fantastic with her. She was worried about the mess and they told her it was fine and not a problem. A little while later one of the members of staff found us in the store with a replacement hot chocolate for her. They went above and beyond in helping and we are all adjusting to finding out how to handle her emotions as it's all very new to us so I want to thank them. They made sure we had great day by not making a deal of the mess and replacing the drink. It could have really gone the opposite way but their actions really helped. The staff in that store are fantastic."

Paul said: "I'm glad we helped put a smile back on her face."

08/06/2025

There's no place like gnome for Asda customer Mandy who's built up an incredible collection of 72 of our gnomes in the front garden of her home in Kent.

Mandy, who gets her gnomes from our Kings Hill store, only bought her first gnome six years ago, but immediately began to build a collection. She said: "They always look so happy and that's why I like them. The gnomes just make everyone happy and they cheer people up. We have people drive past then reverse and pull over. Then they knock on the door and ask if they can take photos. When I open the door they always say they expect some eccentric old woman to answer! All the delivery drivers who call always ask if they can take a picture too and I've got a school just round the corner so the children always stop and look at them on their way home."

The gnome collection includes Father and Mrs Christmas, a king and queen, a bride and groom, a pirate, a Grenadier Guard, an old sailor, a surfer, a fairy and a fisherman. Mandy's favourites are a gnome enjoying a cocktail and one cooking at the barbecue: "They just make you feel like you're on your summer holidays."

06/06/2025

A customer at our Bodmin store was so taken with the special bond between Asda customer Jack and his six-year-old son Archie that she bought them an Asda gift card and left it at a checkout as a surprise.

Archie – who has a rare genetic condition called Pompe – is a regular visitor to the store where his nan Tasha works on the pizza counter. Customer trading manager Jacqui, who was working that day, said: "The lady loved seeing the interaction between father and son and Archie's cheerfulness and decided to give them a gift. It was a lovely gesture."

The story's been generating lots of love after it was shared to the Bodmin's Voice Facebook group. Tasha, who's worked at the store since it opened 25 years ago, said: "I can't tell you how emotional I was when I was told what this beautiful lady had done. When I was told about what had happened I cried as it was so nice. I hope she realises what a special lady she is and just how appreciated her gesture was."

And Jack said: "I was lost for words and overwhelmed by the kindness. I've put the gift card away for a rainy day. I'm a single parent so I know it will come in handy at some point."

03/06/2025

When she's not serving customers at our Tweedmouth store's bakery Susie is making care home residents smile and relive happy memories with her song and dance act.

Susie takes her Trip Down Memory Lane routine to a number of care homes in the Tweedmouth and Coldsteam area, including the one where her 88-year-old dad, Bob, is a resident. She said: "I absolutely love singing to the residents, it's just so rewarding. I take the residents back to the Sixties mainly. I do Lulu, Cilla Black, Sandie Shaw, The Beatles and Roy Orbison. I always end with We'll Meet Again though."

Stacey, activities and well-being co-ordinator at Birchill care home, which is one of the homes Susie visits, said: "There's nothing but good things to say about Susie. She's a beautiful woman as well as an entertainer. She's just amazing, remarkable. She comes to us once a month and if I have an event on she comes. On the second time she came she knew everybody's name which was so personal and so lovely."

31/03/2022

Carlisle Infant School organised a quiz for families to get together after a long break due to the Covid lockdown. We were pleased to donate fruits, juices and crisps.

– Shamoona, Asda community champion

21/11/2021

Thanks to everyone who supported this year's BBC Children in Need appeal.
– Shamoona, Asda community champion

09/11/2021

Well done to Food for Thought who won our recent green token giving vote and picked up a cheque for £500.

The charity aims to alleviate food poverty for the most vulnerable people in the community.

– Shamoona, Asda community champion

08/11/2021

Happy Diwali 🪔 to everyone who's been celebrating. This year's festival has been so much fun dressing up in store. All colleagues who took part enjoyed it.

– Shamoona, Asda community champion

04/11/2021

Colleagues were proud to show their support for Purple Tuesday - the day that raises awareness of the challenges that disabled people can face and calls for action to improve customer service.

We’ve been proud supporters of Purple Tuesday for a number of years and we’re continuously looking for ways to make sure we’re an inclusive place to work and shop.–‍ Shamoona, Asda community champion

28/10/2021

A big thank you to everyone who everyone who is helping to celebrate Tickled Pink's 25 birthday.

It was so nice to see our amazing colleagues Angie, Soniyah, Euginia and Anca from different departments celebrating together.💗💝

– Shamoona, Asda community champion

12/10/2021

I enjoyed participating in the 5km Alzheimer's Memory Walk with my bestie Sam, the community champion from our from Hayes store.

– Shamoona, Asda community champion

04/10/2021

Here's volunteer Darlain who came into our store to help with out with our Tickled Pink fundraising.

Thank you to everyone who supported us.

– Shamoona, Asda community champion

29/09/2021

We received this lovely thank you card from St George's Hospital Charity after we donated £500.

The money will be put towards their Thank You Appeal where it will make a real difference to the lives of thousand of patients and their families, as well as benefit the amazing team at St George’s and Queen Mary’s Hospital.

– Shamoona, Asda community champion

14/07/2021

We welcomed volunteer Lucie from Food for Thought who is backing our Fight Hunger Create Change initiative.

Thank you Lucy for being an amazing person and let’s keep fighting to create a long term positive change to poverty in the community.

–‍ Shamoona, Asda community champion

24/06/2021

A big thank you to all our fabulous colleagues who have been supporting our Fight Hunger Create Change initiative and talking about it to customers.

– Shamoona, Asda community champion

16/06/2021

A big thank you to all our generous customers and colleagues who continue to donate food and essential items to our local Feltham Food Bank through our Fight Hunger Create Change initiative. In May alone we filled up 40 trolleys of groceries.

– Shamoona, Asda community champion

27/05/2021

Why not pick up one of our heart-shaped Fight Hunger Create Change vouchers available at customer service and community board next to the food bank trolley and scan the voucher £1 will be added to your shopping bill.

The £1 will be split between FareShare and Trussell Trust who operate the local food banks.

– Shamoona, Asda community champion

01/04/2021

Colleagues had an amazing time dressed in pink to celebrate 25 years of Tickled Pink which supports Breast Cancer Now and CoppaFeel!

– Shamoona, Asda community champion

30/03/2021

Cardinal Infant and Nursery School were so pleased to receive new 10 new Dell laptops from our store that they sent us this fabulous photo.As well as the laptops, the school also received cases, headphones and digital bundles as part of our initiative to provide over 7,000 laptops to schools across the UK to help tackle digital exclusion. While children are now returning to the classrooms, there is still a need for technology to support education activities inside the classroom, homework tasks, learning during the school holidays and to help schools future proof their home learning capabilities. We formed a partnership with technology provider Dell at the start of the year to invest over £2 million so that every Asda store in the UK could donate at least 10 laptops to a local school. Bal Dhariwal, learning mentor at the school, said: "As a school we would like to thank you for your wonderful donations. These will be greatly appreciated by our families. Our children are highly excited by your gifts.”– Shamoona, Asda community champion